How Intelligent Data Capture Powers Social Selling

Modern sales professionals are discovering that the gap between collecting prospect information and converting it into meaningful relationships is shirking at a rapid pace. Intelligent data capture technology is changing the manner in which sales teams transform raw information into actionable insights, creating opportunities for social selling success. 

What Is Intelligent Data Capturing? 

Intelligent data capturing solutions from OCR Studio use artificial intelligence, optical character recognition (OCR), and machine learning algorithms to automatically extract, interpret, and structure data from various sources without any human intervention. 

Data Entry Is No Longer a Manual Process 

Traditional data entry requires sales professionals to manually input prospect information from business cards, forms, and documents. This is a time-consuming process that is often prone to errors and inconsistencies. Intelligent data capture eliminates this bottleneck by automating scanning, reading, and organizing information within seconds, allowing sales teams to focus on relationship building rather than administrative tasks. 

Why It Matters For Sales And Marketing 

Speed and accuracy are paramount in competitive sales environments. Intelligent data capture delivers both while maintaining data quality standards that manual processes cannot match. Sales teams can respond to prospects faster, maintain cleaner databases, and ensure consistent follow-up protocols across all touchpoints. 

The Role Of Data In Social Selling 

Social selling success depends heavily on having the right information at the right time to create meaningful connections with prospects across digital platforms. 

What Is Social Selling? 

Social selling involves using social networks like LinkedIn, Twitter, and industry forums to build relationships, establish thought leadership, and guide prospects through the buying journey. Unlike traditional cold calling, social selling and SMM focuses on providing value and building trust before making sales pitches. 

How Data Fuels Customer Engagement and Interaction 

Effective social selling requires precise targeting, personalized messaging, and strategic timing. Quality prospect data enables sales professionals to identify decision-makers, understand company challenges, and engage with relevant content that resonates with specific audience segments. 

Challenges Without Using Intelligent Data Capture 

Without automated systems, sales teams struggle with incomplete prospect profiles, outdated contact information, and inconsistent data entry practices. This leads to missed opportunities, ineffective outreach campaigns, and frustrated prospects receiving irrelevant communications. 

How Does Intelligent Data Capture Enhance Social Selling? 

The integration of intelligent data capture with social selling strategies creates powerful synergies that amplify results and streamline workflows. 

Identifying High-Intent Leads 

Trade show business cards, webinar registration forms, and content download requests contain valuable intent signals. Intelligent capture systems instantly convert these physical and digital touchpoints into structured CRM profiles, complete with engagement scoring and lead qualification metrics. 

Personalizing At Scale 

Automated data extraction pulls critical details like job titles, company information, industry classification, and company news. This information enables sales teams to craft personalized messages that demonstrate genuine understanding of prospect needs and challenges. 

Real-World Use Cases Of Intelligent Data Capture In Sales 

Practical applications demonstrate the effectiveness of intelligent data capture in social selling scenarios across a wide range of industries. 

Trade Show Follow-Ups 

OCR technology instantly digitizes hundreds of business cards collected at industry events. This data automatically populates CRM systems with contact details, company information, and oncersation notes. This allows businesses to immediately host follow-up campaigns as an event ends. 

Turning Traditional Material Into Valuable Data 

Marketing teams can quickly digitize printed brochures, case studies, and product specifications for social media distribution. This content becomes searchable, shareable, and trackable across all digital platforms, extending reach beyond traditional boundaries. 

Account-Based Marketing (ABM) 

Comprehensive prospect data enables sophisticated multi-touch social campaigns targeting specific accounts. Sales teams can coordinate LinkedIn outreach, email sequences, and content sharing based on detailed stakeholder profiles and organizational structures. 

Maximizing Your Social Selling Potential 

Intelligent data capture transforms social selling from a manual, time-intensive process into a strategic, scalable revenue engine. Organizations that embrace this technology gain significant competitive advantages through faster prospect response times, improved personalization capabilities, and enhanced relationship building.

B2B Startup Paid Advertising vs Organic Marketing

B2B Branding Introduction

If you run a B2B startup, you are familiar with the challenges that come with it from what decision to make to what action to take. It is not easy to be decisive, but that is what is required as a startup founder, CEO, investor, CMO, or marketing manager. You get paid to make the tough decisions, including whether or not to pay for advertising or marketing campaigns.

B2B companies sell products or services to other businesses (and sometimes to consumers, too). Paid marketing at a B2B startup can be more tricky than a B2C startup given end users are usually buying on behalf of the organization. And it gets even more confusing if we are talking branding, marketing, and advertising for a B2B2C organization.

Meaningful Marketing Metrics

B2Bs use a lot of metrics that analyze their target audience before pitching and selling a product to them. B2Bs can attract both inbound (when the customer comes to you) and outbound (when you contact the potential customer lead) by: 

• Defining its target customer 

• Using the appropriate communication channels 

• Maintaining communication  

B2Bs (business to business companies) first consider the size of their audience before they start marketing and pitching them. They filter by SMB / SME small and medium businesses (0-100 employees), mid-market businesses (100-1000 employees), to enterprise businesses (1,000 employees and above). 

Effective business-to-business marketing depends on the size of the audience as marketing is not a one-size fits all process;  it is not possible to design a strategy that works for every size audience. Without understanding your target audience, marketing strategies will be ineffective. 

All You Need To Know About B2B Marketing 

To make the most of any B2B marketing strategy, it is important to consider the goal you wish to achieve. Is the strategy designed to just create visibility? Is it to drive partnerships and collaborations with other businesses? Or is it just simply to maximize profits? 

B2B startups unlike B2Cs (business to consumer models) focus on strategies that help them to pitch their products and services to businesses that need them. The end goal of doing this is so that they can gain visibility and make profits. 

The primary goal of every business is to maximize revenue and profits. Marketing strategies are used to reach your target market and drive awareness of your brand, product, and service. Strategies used differ from one business to another and are dependent on some basic factors. 

Factors that cause marketing strategies to differ include goals, purchase motivation, purchase purpose, purchase process, content, and the people involved in the purchase. 

Factors Impacting B2B Marketing

1. Marketing Goal

The marketing goal of B2Bs is to acquire and retain (high-value customers) which are other companies. Customers will typically be focused on understanding the business case of using your product, the ROI, efficiency, and expertise. Ensure that your marketing strategies communicate these values to your prospective customers. You will need industry benchmarks and KPI as well to help you reach your marketing goals, even if you run a top crypto forex MLM company. 

2. Purchase Motivation

Customers are not primarily influenced by emotion in B2B marketing. Instead, they are affected by reason, costs, and ROI - i.e. how companies can make more (financial) gains through their products and services. 

3. Purchase Purpose 

B2Bs tend to retain customers longer than B2Cs. Most times, the engagement with their customers is often long-term because of purchase purpose. Once customers have found what they are looking for, they won’t leave unless they are enticed by a better deal or better value elsewhere. In addition, switching costs in B2B solutions are usually higher than B2C solutions. Constant contact, feedback, and service with your customers is important to ensure client loyalty. 

4. Purchase Process 

Unlike B2Cs, purchases are not made directly. Specific employees in the company may be buyers for different types of B2B products. For instance, a Procurement Manager may negotiate deals for enterprise-wide software whereas a Design Manager may buy design software for their specific team. This way, relationships are enhanced and intensified between both parties. 

5. Content

Creating quality content (that informs and convinces) for B2B marketing is very important. Like direct consumers, the customers also need to be educated about new products and solve their problems. 

6. People Involved

B2B customers are not the sole decision-makers. They are often representatives taking instructions from the decision-makers. Make sure you understand the buying process and the key influencers and decision makers in the process to drive effective marketing and sales. 

Free Forms Of Marketing 

There are many B2B startups on a budget out there as well looking for free advertising avenues. Some top free forms of marketing with potentially no direct costs include: 

• Word of mouth and other referral channels that spread of your brand, products, or services. This is especially important for businesses like restaurants and video games. 

• Content marketing that leads to organic rank on Google (while “free” this does entail spending time and/or money on building and promoting content. 

• Barter based partnerships with other brands where instead of paying money, you barter on other things like cross-promotions. 

But a lot of these free marketing and advertising options still take time, energy, employees, and maintenance. Remember that time is money, even when it comes to ads and branding.

If you don’t already have such channels set up and working for you, you’ll need to resort to paid marketing to start feeding your top of the sales funnel. 

When B2B Startups Should Resort To Paid Marketing - Pay To Play

There are several strategies that B2B startups can engage to drive sales. While some of these strategies can be free, there will come a time when the need for paid marketing will be very important. Sometime you have to pay to play, and you have to spend money to make money. Some paid marketing strategies that you can engage for your startup include: 

4 Top Paid B2B Marketing Strategies

• Email Marketing:  It was reported by Content Marketing Institute in 2023 that 81% of B2B marketers consider email newsletters as their most used form of content marketing. This means they are tapping into the 3.9 billion daily email users. Email marketing isn't new or glamorous, but it is one of the most dependable channels for scaling and ROI.

• Digital Marketing (SEM):  This is about having a digital presence. Without one, people will wonder what your business is since everyone is present online. Don't be that business that is still stuck in 1999 saying that they don't need a website or online presence in 2023. Get a website and ensure it is SEO-optimized. Search engine optimization is one of the best organic marketing tactics you can use for your business website and brands on Google, Bing, Yahoo, Baidu, Yandex, YouTube, and DuckDuckGo. Define your audience and run PPC campaigns if you want to take the paid advertising route. You may want to bid on high volume, high purchase intent keywords that will help your potential users become aware of your service when they are searching for a solution. 

• Social Media Marketing (SMM):  This form of marketing is not quite emphatic for B2Bs as it is for B2Cs. Yet, social media is a powerful tool for creating brand awareness and management. The followers you have might be the key to connecting you with businesses in need of your services. You can focus your paid ad spend on channels like LinkedIn, Twitter, Instagram, Tiktok, Pinterest, Snapchat, and of course Facebook to some extent with expert digital marketing guidance from Appetite Creative. 

• Content Marketing:  Content available to B2Bs includes blogging, podcasting, newsletters, and even vlogging. Content marketing can drive traffic and convert leads when backed up by analytics. Once you have content ready, promote the content through sponsored channels such as Linkedin, Twitter, Facebook, YouTube, Medium, Blogger, WordPress, Soundcloud, Mailchimp, and Google. Leverage social media for further business content growth in 2024.

Paid Marketing Potential

You could also pay freelancers to carry out these duties or to use their own digital cache to promote your company online. That is a separate or supplemental option of paid marketing and advertising for B2B startups.

Paid marketing is essential for you if speed to market matters to you and leaving things to organic or word-of-mouth growth may drive things too slowly for you to realize the potential of your business. Also, if you have a short timeline of products and services with specific goals and benefits a big paid push may be necessary to maximize exposure to consumers. 

To Pay Or Not To Pay? That Is The Question For B2B Startup Businesses

But before you dive into paid marketing methods, you need to be familiar with your customers' interests and previous interactions. While paid marketing would allow you to target new customers, the old ones might be as new as gold. Again, communication with your clients is key to success. Also ensure that your applications are working correctly for paid and unpaid marketing.

Relying on paid marketing as your sole channel can be dangerous and give you a false sense of achieving product-market fit. Ultimately, you need to track your conversions from these paid channels and ensure that the customers you acquire give you an ROI that more than crosses your cost of acquisition. You also want customers that are a good fit and advocate your brand. 

With paid marketing, you should be concerned about customer retention as much as customer acquisition for your B2B startup business. The right marketing strategies will keep your customers well informed of their needs that your company can meet and profit from. 

B2B Paid Marketing For Startups Conclusion 

Marketing is fundamental to all businesses, be it small or large. Visibility and productivity are largely determined by the quality of marketing strategy that is engaged. B2Bs can make use of paid marketing strategies like email and content marketing to be sure they are reaching their target audience. Keep these tips in mind to determine whether your specific B2B business situation calls for paid marketing or organic marketing strategies. And make sure to read more B2B startup insights right here on Marketing Masterminds!

What Can Help Your Business Thrive In A World Of Social Media?

Social media might seem like the ultimate playground for business growth, but it is not the only game in town. With algorithms constantly shifting and ad costs on the rise, businesses are discovering the value of diversifying their strategies. If you are looking to grow your brand and reach your audience beyond the likes and shares, there are plenty of alternatives to explore. Here are six powerful strategies that can help your business thrive without leaning solely on social media. 

Exploring Email Marketing 

While social media gets a lot of buzz, email marketing has quietly remained one of the most effective tools in a business’s arsenal. The key is to focus on effective email marketing. When it is done right, email marketing allows you to engage directly with your audience in a way that feels personal, relevant, and timely. 

What makes email so powerful is its ability to cut through the noise. Unlike a social media post that might get buried in a cluttered feed, an email lands directly in your customer’s inbox, ready to be opened. The trick is crafting messages that your audience wants to read. Think compelling subject lines, engaging content, and clear calls to action. 

Segmentation and automation can take your email marketing to the next level. By tailoring your messages to different audience segments and using automated sequences to nurture leads, you ensure every email feels valuable and intentional. Whether it is a product launch, a discount, or an informative newsletter, emails let you build relationships on your terms—no algorithms required. 

Evaluate Product Tour Software 

When customers first encounter your product, especially if it is software, they often need a little guidance to get started. That is where product tour software comes in. While there are many popular options out there, one company offers a Chameleon alternative that could be exactly what your business needs to help users understand and appreciate your products. 

Interactive product tours provide a hands-on approach to onboarding, guiding users step by step through your product’s features and functionality. This isn’t just about making life easier for your customers—it is about creating a positive first impression that sticks. When users feel confident navigating your product, they are more likely to stick around and see its full potential. 

Product tours also save your support team time and resources by addressing common questions upfront. Whether you are walking users through your software’s key features or showing how a physical product works, the goal is the same: make it intuitive and stress-free. By investing in tools that simplify the learning process, you set the stage for long-term customer success. 

Make Your Website Do the Heavy Lifting 

Your website is often the first impression customers have of your brand, so why not make it work harder for you? Think of it as your digital storefront—a place where customers can learn, explore, and take action without distractions. While social media platforms control how you interact with your audience, your website gives you full control over the user experience. 

A strong website doesn’t just look good; it is functional, fast, and easy to navigate. Start by better optimizing your site for mobile users, as more people than ever browse on their phones. Next, focus on creating compelling content that answers customer questions and builds trust. 

Adding features like live chat or AI-driven customer support can make your website even more powerful. These tools provide immediate assistance to visitors, guiding them toward the information they need and increasing the chances they will convert into customers. By making your website the centerpiece of your online presence, you give your audience a reliable place to connect with your brand directly. 

Partnering With Influencers Outside Social Media? 

While influencer marketing is often associated with social platforms, the concept doesn’t have to live there exclusively. Partnering with thought leaders, industry experts, and content creators who align with your brand can expand your reach in unexpected ways. 

For example, guest blog posts, podcast appearances, and collaborative webinars offer opportunities to share your expertise with new audiences. By teaming up with influencers in these spaces, you position your brand as credible and connected. The focus here isn’t on flashy endorsements—it is about building trust through authentic, value-driven content. 

When selecting partners, look for individuals whose values and audience align with yours. Their endorsement should feel natural and genuine, not forced or transactional. 

By cultivating relationships with influencers outside the traditional social media space, you tap into new channels of influence that can drive long-term business growth.

What Are The Most Private Messaging Apps?

Privacy is quite likely the rarest commodity available to us in today’s hyper connected world. Whatever we do, whatever we say is likely to be monitored, analyzed and filed away somewhere. 

Years of social media exposure have conditioned us to be comfortable with sharing any and all of our information. From special events to private moments and even intimate pictures, it would appear that nothing is sacred anymore. 

It is likely that all of this began when social media sites first began appearing. Since their teens, millennials and Gen Z have been exposed to the earliest form of social media in the form of online chat rooms like ICQ and mIRC. 

Later on, there was MSN, AOL Instant Messenger (AIM), Friendster, Myspace, and Facebook. On these platforms, people shared pictures, interests, hobbies, and chatted with one another. Some people even cheated on their significant others on social media or messenger apps.

Then came the introduction of mobile phones - where we exchanged short messages (SMS) with one another. But SMS was awkward and janky at times plus it would take minutes to send a single low-resolution picture. 

All this would then change with the introduction of Whatsapp - a messaging app that allowed users to chat and exchange images with one another. And that was when everything changed. 

Whatsapp redefined what it meant to communicate. It was intuitive, free-to-use, and allowed us to send as many messages as we liked - as long as you had an internet connection or data plan. 

For all of its conveniences, most people failed to ask one important question: 

What would happen to all the messages that were being sent? 

All the late night conversations with your friends, scandalous texts to your significant other, or private details of your latest business plan. 

With Facebook’s acquisition of Whatsapp, it would only be a matter of time before someone realized that Whatsapp is a literal goldmine of data. And the recent privacy policy update goes to show that all of your personal information is definitely being collected and used against you. 

So what do you do for WhatsApp alternatives? 

The answer is simple really - make the switch to a messaging app that protects your privacy. In this article, we take a look at the best private messaging apps that you can use in 2024. 

1. Signal Private Messenger 

When it comes to keeping your data protected, Signal is one of the best messenger apps that are available on the market. 

For starters, Signal has been approved for use by members of the U.S Senate and their support staff. Given the highly confidential information handled by them, this is a definite sign that Signal’s encryption is top-notch. 

Besides the senate, the world’s most famous whistleblower Edward Snowden has endorsed Signal as a secure messaging app on several occasions. 

Encryption has always been at the core of Signal development. Being an open-source project supported by donations and grants, Signal is completely free to use and does not feature any advertisements. 

Key Features Include: 

• Open source protocol 

• Messages can be set to self-destruct 

• View-once media 

• Free-to-use 

2. Wire 

Marketing itself as the most secure messaging platform available, Wire uses secure encryption to safeguard your messages. 

Located in Switzerland, Wire provides end-to-end data encryption by default for all of your conversations. According to the team, the encryption keys used are not held by the team which ensures that none of your messages can be accessed by the company. 

As an added plus, Wire practices transparency at all levels of the organization. Being an open- source platform, the application is continually scrutinized and audited by external parties. 

Also, Wire security protocols are in line with that of the latest EU regulations. These include compliance with ISO, CCPA, GDPR and SOX. 

Key Features Include: 

• Open source protocol 

• End-to-end encryption for all messages by default 

• Video conferencing with secure encryption 

• Regular audits by independent parties 

• Free for personal use 

3. Threema 

Coming in at number three is Threema, a secure messaging app developed in Switzerland. Available for both personal and commercial use, the team at Threema go through great pains to ensure that your data does not leave a trail. 

This is done by conducting regular data purges that permanently remove delivered messages from the company’s server. 

Besides that, Threema takes a decentralized approach to dealing with data. Instead of a central server, information is managed locally on the user’s device - thus protecting users from eavesdropping. 

Key Features Include: 

• Anonymous chats 

• Decentralized data management to prevent eavesdropping 

• Data is regularly purged 

• No email or phone number needed to sign on 

• $2.35 fee to purchase Threema 

4. Telegram 

One of the pioneers of encrypted messaging, it is easy to see why Telegram is one of the most popular messaging apps in the world. 

With end-to-end data encryption, self-destructing messages, and a secret chat function, you can rely on Telegram to keep your conversations secure. 

As an added plus, Telegram is totally free-to-use which is a nice touch if you are looking for a replacement to WhatsApp messenger. 

Key Features Include: 

• Secret chats function 

• Can set messages to automatically self-destruct after being sent 

• End-to-end data encryption 

• Can coordinate groups of up to 200,000 users 

• Free-to-use 

Messaging Management

Keeping your messages private in today’s world can be quite a challenge. But with so many private messaging apps to choose from, you can rest assured that there will always be an app to suit you in 2024 or 2025.

Social Selling Secret Strategies Driving Sales Via Social Media

In today's digital age, shifting from traditional sales methods to more interactive and personalized strategies is essential. Social selling becomes a key strategy to increase sales and market share, leveraging social media to build relationships with potential buyers. 

This approach, which includes various social selling techniques, diverges from direct sales, focusing instead on cultivating connections and subtly guiding potential customers through their purchasing journey. 

Building A Compelling Personal Brand 

A strong personal brand is crucial for social selling success. More than just a professional profile, your online persona should reflect both your expertise and approachability. By consistently sharing valuable insights, engaging content, and helpful advice, you tell a story about who you are and the value you bring. This helps to build trust with potential clients, an essential step in any sales strategy. 

It is important to understand that Gen Z vs Millennial media consumption habits has changed. Authenticity is key when crafting your personal brand. Don't try to be someone you're not or pretend to have expertise you lack. Genuine passion and knowledge shine through and help you connect with your audience on a deeper level. Share your unique perspective and experiences, as this is what sets you apart from others in your field. Consistency is also crucial—ensure that your branding and messaging align across all platforms to build a cohesive and memorable identity. 

Developing A Content Strategy That Engages 

A well-thought-out content strategy is the backbone of social selling. The right mix of educational, entertaining and promotional content can keep your audience engaged and coming back for more! By aligning your content with your audience's interests and needs, you foster genuine connections and set the stage for generating leads. Sharing your knowledge and experiences not only highlights your expertise, but also contributes to the community you're cultivating around your brand. 

When developing your social media marketing strategy, consider the various formats available to you. From blog posts and infographics to videos and live streams, diversifying your content allows you to cater to different learning styles and preferences. Experiment with different types of content and analyze engagement metrics to see what resonates best with your audience, thereby always aiming to share value. Don't be afraid to repurpose successful content across multiple platforms to maximize its reach and impact. Use personal examples across all social networks including TikTok, Instagram, X, and even Threads. 

Enhancing Relationship Building Through Digital Platforms 

Effective social selling is about fostering conversations, not just pushing out messages. Engaging with your online community—by answering comments, posing questions or leading discussions—is key to building relationships. This approach helps translate the effort you put into a stronger personal brand and your content into a dedicated following of avid fans, which are more likely to respond positively to your offerings and help grow your business. 

In addition to engaging with your own community, look for opportunities to contribute to broader industry conversations. Participate in Twitter chats, LinkedIn groups or Facebook communities related to your niche. By offering your insights and expertise in these settings, you can expand your network, gain exposure to new audiences and further establish yourself as a thought leader. Remember to approach these interactions with a spirit of generosity and a genuine desire to add value, rather than simply promoting your own agenda. 

Seamlessly Converting Community Engagement Into Sales 

Interactions within your digital community are opportunities for lead generation and personal brand building. Through sharing value, nurturing relationships and community management, you can smoothly transition followers into paying customers. This shift should feel natural to someone who has engaged with your brand and recognizes the value you provide. Focusing on the needs and interests of your target audience positions you as their preferred contact when they are ready to make a purchase. 

In addition to traditional sales strategies, the essence of social selling in digital marketing lies in meaningful connections that enrich people's lives. Adopting these strategies takes patience, a deep understanding of your audience and a commitment to building a community. By prioritizing personal branding, smart content creation and authentic engagement, you will not only build a vibrant online community, but also harness social media's potential to drive sales.

How To Boost Your Facebook Page

Did you know that over 2.5 billion people are active users of Facebook daily? Facebook is the number one social media platform today; it does not need any introduction. Somehow people learn about Facebook just from its name and its popularity. Launched in early 2004, it has expanded its reach to become the most used social media platform. Not only is Facebook used for social purposes, but also business and education. 

Many people today generate revenue by advertising their work on Facebook. Unlike other platforms, it has ensured it stays relevant to its users regardless of age and gender. To make the most of Facebook, one must have a unique profile, which takes time and effort to build. 

However, times have changed, and you can boost your account by buying Facebook followers and likes to make your account look credible. This article will guide you on how to grow your Facebook presence. 

Why You Need To Promote Your Facebook Account 

With a large number of people using Facebook comes a large number of Facebook accounts. Yours can only be visible if it is unique or you have a sizeable fan base. Building a good profile on your social media account takes time, effort, and dedication. 

The brands that stand out today have been building over a long period. Competing with established brands may seem challenging, but that's not the case. The world has evolved, and everyone has the chance to compete. This has been made possible by social media panels that enable you to buy likes and followers to boost your account's presence. 

Your Facebook is the marketplace for your business. Meaning a good number of followers is a good number of potential customers. Promoting your account is one of the most efficient ways to promote your business and boost your sales. 

Knowing how to get people that align with your ideas might be a hustle, but Facebook makes it easier by offering suggestions of people that are a potential fit for your business. 

Why Should You Advertise Your Product On Facebook? 

Gone are the days of advertising on television. Upcoming businesses today use the advantage of the internet to reach a vast number of audiences globally. Whatever kind of business has a space in the market when delivered with a good strategy. Here are reasons why you should consider advertising on Facebook 

1. Large Fan Base 

With the large number of people visiting Facebook daily, there is always a chance of your product being seen. Before advertising on any media, it is essential to consider the number of active users. These active users directly commensurate the potential clients to advertise to. 

2. Less Expensive 

Any business person can attest to the high cost of the advertisement using other means. Facebook offers a way out by providing a platform for advertising on your budget. Using Facebook allows you to determine the amount you want to spend on an ad and the time to run it. It directs your ad only to people who align with your products and thus gives it a high chance to be seen and heard. 

3. Allows Advertisement On Other Platforms Too 

Facebook also owns two other most-used platforms that are Instagram and WhatsApp. Once you create an ad on Facebook, you can share your ad to these other platforms to reach a different audience. 

4.  Legitimate business 

Before running any ad on Facebook, you must abide by its advertising policies. Ensuring that only professional and legal businesses can be advertised. Once you run your campaign on Facebook, people will likely trust your brand. 

Different Ways To Increase Your Facebook Likes And Followers 

Your number of followers on Facebook can give an idea of your place in the market. To be famous, you have to have a good command of followers. When you post your photo or product, the likes you attract should also go hand in hand with the number of followers. Below are some ways to get yourself followers and views. 

1. Buy Facebook Likes And Followers 

This is your deal for newbies competing with others that have existed on Facebook for years. There are various places to buy Facebook likes and followers, but tube .biz is the best place. They deliver instant likes in hundreds, if not thousands, to your account from real accounts. 

2. Call On People To Like Your Page 

This is among the simplest ways to obtain followers and likes. Invite your friends, colleagues, and family to like your page. Facebook notifies you to invite people you may know that could grow your page. 

3. Produce Quality Content 

Creating funny, educational, or popular content also earns you a good following. Whether it's a funny meme or a cooking video, you are good to go so long as it is of good quality. People will move the content by tagging others, making it go viral. These attract people to your page. 

4. Work With Already Established Influencers

If you need to be more creative with your ideas to make a viral post on your Facebook page, you can still engage the services of an influencer. Reach out to people with a large audience that can influence them to follow your channel. Partner with them and send them your product to convince their fan to try it out. Those who find it appealing are likely to follow you. 

5. Reply To Comments And Questions From Your Fans

Engage with your FB fans. After posting your ideas or product on your Facebook business page, have time to review your comments and reply to your potential clients. Read the messages sent to you and respond accordingly on Facebook.com or the FB app. 

Conclusion 

Facebook is the most used site worldwide today to generate revenue. Business people advertise through Facebook. Therefore, your presence must be intriguing to make much from it. The number of followers and view you get from Facebook influence your brand . one of the easiest, most effective ways of building your page is by buying Facebook followers and likes. This will boost your sales and profit.

How To Incorporate Customer Reviews In Your Marketing Strategy

Of all the marketing strategies available today, word of mouth and the opinion of others still reign supreme. There’s something about hearing someone give their stamp of approval on a product or service that encourages you to make a purchase. Getting feedback from existing customers also enables brands to enhance their products and services for better results. That’s why companies go to great lengths to obtain reviews. 

If you’re interested in using customer reviews, here are some creative ways to incorporate them into your marketing campaign. 

Place Them On Your Website 

One of the most common ways to display customer reviews is on your company website or eCommerce platform. As visitors check out what you have to offer, they can quickly evaluate the experiences of others. You can create a customer review tab or attach them to products with star ratings and a comment section. 

Add Them To Print Materials 

Does your company use print materials like flyers, postcards, and brochures to advertise its products and services? If so, you can include a few of your top customer reviews on your print materials for an increased chance to convert your audience to sales. 

Create A Promotional Video 

Videos are becoming an increasingly popular way to view and share content. While you may not have the funds to make a commercial, a short video review can serve the same purpose for a lot less. Getting a few customers to talk about their experience and even give demonstrations on how your products work is simple and effective. You can upload the videos on your website, social media pages or send them out in an email blast. 

Share On Social Media 

Social media has become an increasingly popular platform for businesses and consumers to connect. Use your social media pages to highlight customer reviews. Your followers can review, add, or share these reviews with others to improve your brand’s reputation and credibility. 

How To Get Positive Customer Reviews 

While there are review sites where customers can give their opinion on various brands, it’s best to source your own. Here are a few methods to get the reviews you need for your marketing campaign. 

Provide Quality Services 

You can’t very well expect to get positive customer reviews if you’re not providing the best products and services. Talk to existing customers to find out what they like and dislike about your products. Use this information to enhance your services. Whether that means changing the prices or outsourcing your pick pack and ship needs to an eCommerce fulfillment center, the more satisfied your customers are, the easier it is to get high ratings. 

Just Ask 

One of the first options won’t cost you anything. All you have to do is ask. Some people love giving their opinion and won’t mind helping out a business they support. You can ask in person, send out emails, add a link for reviews on receipts and print materials, create a post on social media, or ask at the end of your blog posts. 

Another option is to create widgets and place them on your website and social media platforms. When your customers click on the widget, it will route them to an app to complete a form providing feedback on a recent purchase. 

Offer Discounts 

Some customers are aware of the power in their opinion and would like to be compensated for their services. If that’s the case, you can consider offering discounts on your products or services. Getting a few bucks off something they need can be all the motivation you need to get a decent review. 

Customer Reviews Conclusion

The world of marketing has expanded as technology, and consumer trends continue to evolve. Although it’s in your best interest to consider multiple concepts when marketing your products and services, don’t overlook traditional mediums like the opinion of others. Customer reviews are easy to incorporate into your marketing campaign and can help spread the word about your brand.

3 Main Types Of Digital Marketing Strategies

Did you know that according to Pew Research, the use of the internet among adults has increased by over 30% in the last 3 years? The way people shop or search for products and services has changed the whole scenario of shopping, especially in the last couple of years. 

Moreover, businesses have come a long way from the typical brick-and-mortar stores to online to sell their products and services. If these stores are still available, they have adapted digital marketing strategies to advertise their products and services and reach out to as many customers as they can. 

In short, they are all trying to make the best use of digital marketing either through content marketing like a guest posting service or through email marketing. 

What Is Digital Marketing? 

Digital marketing means selling products and services with the help of social media, SEO, mobile apps, and emails. Briefly, it is described as any marketing that involves electronic devices. Furthermore, both online and offline stores are significant for a versatile digital marketing strategy. 

3 Main Types Of Digital Marketing 

Here is the rapid rundown of the most significant categories of digital marketing and how it helps in marketing strategy. 

1. Search Engine Optimization (SEO) 

The process of SEO involves enhancing the website to rank higher in SERPs. It is the best way to generate organic traffic to your website and drive maximum sales. Numerous ways are used to drive traffic with the help of SEO. 

● On-Page SEO- The content that exists on the page of the website is known as On- Page SEO. 

● Off-Page SEO- The type of SEO that looks into the content taking place outside your website is known as Off-Page SEO. Off-page SEO such as guest posting is the best option for link building strategy. 

2. Content Marketing 

Content Marketing involves creating content to produce brand awareness, developing leads, and drive organic traffic and growth. Content Marketing in itself is a vast term and involves strategies such as: 

● Blog Posts - A business writes a blog post to give information about their products and services to the customers and build trust among them. It can be done either by publishing it on your very own website or through a guest posting service. It provides the sales team with the opportunity to convert visitors into leads and helps in backlink link building. 

● Infographics - Sometimes, instead of delivering information in detail, readers like to get information briefly. It can be achieved through infographics. It is considered one of the best visual content that helps visitors in visualizing the content. 

● Video - If a picture is worth a thousand words in marketing, then a video is worth even more. Video marketing has become an increasingly essential part of every company's digital marketing strategy 

● Audio - Podcasts, audiobooks, and internet radio are also increasingly effective mediums for digital marketing

3. Social Media Marketing 

Social media marketing (SMM) has become more powerful than ever before. SMM is not just about posting pretty pictures or clunky clickbait. Businesses use them to promote the brand and content on social media channels to increase brand awareness, drive traffic, and generate more leads for the organization. The social media platforms that are beneficial for the said purposes are Facebook, Twitter, LinkedIn, Instagram, Snapchat, TikTok, Reddit, Quora, and Pinterest. 

More Digital Marketing Mastery

Apart from these three significant types of digital marketing, there are yet other categories or sub-categories like Pay-Per-Click, Affiliate marketing, mobile app marketing, Email Marketing, Inbound Marketing, Influencer Marketing, SEM, and many more. By using them accurately, you will definitely get success in your digital marketing strategy even with market changes.

New Marketing Techniques Fueling Business Growth

Growing a business is definitely not a walk in the park. To begin with, you require a viable idea. That's usually the easy part! From there, you should find a profitable niche, define your target audience, and have something of value to sell. Your business should solve a problem, provide value, and fill a need in the market. Whether you choose to peddle products, information, or service, spreading the word out has become increasingly challenging, especially without the right marketing strategies. 

Identifying the best strategies to market is often thought of as rocket science. However, it is not that complicated to get started with new age marketing techniques! With technological inventions like social media, blogs, search engine optimization, and pay-per-click advertising, it is easy to reach the audience you anticipate. Nevertheless, you must leverage these major marketing platforms but differently than your competitors to stand out. 

If you are confused, here is how new marketing techniques are helping firms fuel business growth, churn a profit, and stay afloat. Also, find how you can leverage these marketing techniques to grow your business masterfully. 

Why Do Businesses Need Marketing? 

Marketing is one of the crucial things a business should do. On a base level, it educates your customers or potential customers. Knowing your products and services is excellent. However, if your customers don’t understand what you are selling them, all that information is pointless. And marketing is the best way to communicate your value proposition to your customers and inform them. 

Additionally, marketing helps create long-lasting customer relationships that will help your business flourish and grow. What’s more, marketing equalizes the playing field, allowing businesses of all sizes to reach their maximum potential. What better reason do you need to leverage marketing? 

Nonetheless, if you are unsure where to start, here are three new marketing techniques you can leverage. 

The Three Best Marketing Techniques 

1. Leverage Social Media 

You cannot ignore the power of social media because that is where all the magic is happening. In fact, many businesses these days are solely built on the backs of social media platforms. While it can be intimidating at first, as you build momentum, you will find that using social media gets a lot easier over time. 

If you have money to spare, consider hiring a social media manager. However, if you don’t, well, you can handle it all by yourself. Remember to stay authentic when using social media—post your thoughts, products, and anything that you find valuable and relevant and help your audience learn more about your business and products or the industry you are in. 

Additionally, consider direct messaging potential customers on top platforms like Facebook, Snapchat, TikTok, and Instagram or reach out to successful businesses on Twitter. This is a super-powerful marketing method that gets real results and ROI. 

2. Create Video Tutorials 

One of the most efficient ways to spread the word about your business is by creating video tutorials. You should necessarily teach people something useful. Maybe walk them through an issue they are facing and its potential solution. 

Step-by-step tutorials are all the rage now. The better you are at this, the more value you will be able to provide, the quicker you can boost your visibility, and eventually, your sales. 

Presently, YouTube happens to be the second-largest search engine in the world, only behind Google. Whenever someone wants to learn something, they will likely head to YouTube. You have probably done it yourself countless times. So, ask yourself what you could teach your target demographic that aligns with your business values and mission. 

Then set up a camera, create a comfortable space, and record that video. If you find it hard to appear visually on camera, you can skip this part. Instead, find creative ways to create an exciting video. Don’t simply ignore the visibility and reach of YouTube. Get out there, and make authentic and valuable videos today. 

3. Start Blogging 

If you don’t have a blog for your business, then you need to start one immediately. Blogging is one marketing technique that is commonly used by online casinos to reach their target audience online. While blogging might appear mundane due to the lack of visibility, it will prove to be highly beneficial in the long run. Nevertheless, if you don’t know what you are doing, your blog will likely be a barren desert. 

When it comes to blogging, it isn’t just about posting your ideas. You should do authority blogging. Leverage platforms like Medium, Blogspot, or Tumblr to publish the business content you come up with. 

Similarly, answer questions on platforms like Reddit and Quora. Or, if you want to take things up a notch, start publishing on LinkedIn. These are all high authority domains that everyone can post on. Thanks to their massive audience base, you will get to enjoy immediate reach. 

You can always graduate to a WordPress website blog later if needed to build your blog domain authority from scratch with a custom domain name.

Social Media for Small Business: Benefits of Investing in Social Media

Are you on the fence about investing in social media for small business? 

As unimaginable as it sounds, it’s understandable if you think social media marketing is worth the effort. Perhaps you’ve always done things the old way and everything is going on well. After all, if it’s not broken, why fix it? 

Or perhaps you don’t have any social media marketing skills and you don’t want to hire a social media expert because the business is on a shoestring budget. 

Well, regardless of your situation, there’s no doubt social media marketing is super helpful. Continue reading to learn why you need to be on social media. 

Grow Your Sales 

If your sales are hitting your goals and you aren’t on social media, you might not see the need to go social. However, you probably don’t know just how big your sales can grow if your business was active on social media. 

There are over 230 million social media users in the U.S. The average person spends about 2 hours on social media every day. 

From these numbers, it’s easy to see why social media can help increase your sales. It expands your market reach substantially. 

So, whether you’re hitting your sales targets or you’re struggling to get the product moving, there’s no doubt social media can offer the boost you need. 

Expand Your Online Presence 

Small businesses with a vast digital presence typically perform much better than those with minimal or no presence on the web. 

There are a number of things you can do to build your business’ presence. The first and most important is to create a business website – which most small businesses have. Unfortunately, most leave it there. 

Having a business website is incredibly essential, but on its own, it’s not enough to build you a big digital presence. You ought to do more, including utilizing social media. 

When you put your business on multiple social networks, you increase its reach on the web substantially. 

Increase Customer Engagement 

Engaged customers don’t just love buying your products and services. They are more likely to recommend your brand to their friends. 

How engaged are your customers? 

If you are trying to increase customer engagement, there is no more effective tool than social media. Social networks like Facebook and Instagram make it so easy to comment on a post and share. These are the big drivers of engagement. 

As such, if you want to be always in conversation with your customers, don’t hesitate to start using social media for business. 

Gain Access to Social Media Advertising 

When you want quick results, advertising usually works. 

On social media, you have the option to advertise your product in the form of sponsored or promoted posts. These ads become visible to your target users whether they follow your business account or not. 

Social media also enables you to leverage the power of influencer marketing for your business. 

Social Media for Small Business Is Worth It 

As we have demonstrated, social media for small business is a worthy investment. In the digital age, almost everyone is using social media platforms in all niches. Your challenge is to find the right social networks for your business and create content that is informative, relevant, and engaging to your audience. 

Stay tuned to our blog for more social media marketing tips. We publish a wide variety of helpful articles on all things marketing, advertising, social selling, and SMM.

Why Your Instagram Marketing Techniques Were Wrong All This Time

Instagram marketing used to be easy when 100% of your followers received your posts in their feed... nearly a decade ago. But now Instagram for business is much more congested and competitive. Your low organic reach and/or high ad costs might be giving you a headache and making you ask yourself a lot of questions like these: 

• Why am I not getting results on Instagram? 

• How to get more followers? 

• Why is my business page not getting enough likes? 

• Why don’t people like my posts? 

• How to engage the IG audience? 

Are all such questions bothering you every time you do Instagram marketing? 

If yes, instead of panicking, let’s learn why your Instagram marketing techniques are not delivering the desired results all this time. 

For sure, I can’t give you a specific reason Instagram isn’t working for you, especially not without looking at your account, but can indeed provide you with the most common reasons businesses are not getting the results they set out to achieve on Instagram. 

So are you ready to find out what's wrong with your Instagram advertising? 

Let’s do it Instagrammers! 

Not Focusing On “Timeliness” 

Do you know the Instagram algorithm, which affects marketing results, not only pays attention to how much engagement your Instagram post gets, but it also looks at how long ago the picture/video was posted? 

If not, be mindful from today. 

Instagram’s algorithm cares about when you posted, as it always wants to serve its users the fresh, most exciting posts. 

That means you can hack the algorithm by finding your personalized best time to post on Instagram to increase your reach and get more likes, followers, and engagements. In all, you are giving yourself a better chance of getting more leads and conversions if posting when your followers are online and most active. 

Are You Treating Instagram Like Other Marketing Channels? 

This is the number one and most common mistake marketers make with Instagram marketing. 

There are some points one can focus on. For example, blatant posts on Instagram irritate users or never get much engagement. 

So, what to do? 

Well, here are the basics of creating Instagram posts that can grab attention in a user's Instagram feeds: 

● Creativity - When you are sharing stories, pictures, and videos on Instagram, make sure they are amusing, entertaining, or inspirational. 

● Visual Focus - It is all about visuals on Instagram. As they are here for entertainment too, so much text is boring for them. Hence, keep the text minimal and your captions concise. 

● Subtlety - Branding/logos is acceptable as long as it's not loud. Keep your branding/logos small, so they're not in people's faces. 

● Video - Videos on Instagram get excellent engagement; try posting customized videos that are unique, and interesting. 

Posting Common Content 

Active users on Instagram will be quick to unfollow you if you’re using duplicate photos and videos. 

Sure, once in a while, it is okay to post popular, trending photos, but you can customize those too. Like if there is a trend running, for instance, #USvsIndia, you can use your brand business to make it more engaging for your intended audience. 

If your content isn’t unique or engaging, you are discouraging many of your active users. 

Neither me nor you, no one likes common content – not users and certainly not Google. And Instagram is the same. Every follower scrolls only to see something new. So, ditch resharing a photo that you took while going through Instagram instead, take an idea and craft something appealing. 

In all, posting different content types, experiment to see which one resonates with your intended audience. 

Reach Social Media Marketing Experts 

No doubt you can avoid such common mistakes and use them as tips to get desired results. 

But do you know a professional Social media marketing expert can do it better? Since they are doing the same every day, they know how to proceed with a specific niche, what strategies to use and how to engage the targeted audience to convert them into leads. Their experience, knowledge of Instagram algorithms, and habit of adapting to the latest and rapidly changing trends can help you gain more and more, even beyond what you are expecting. 

So why are you waiting? Find a professional and wait to enjoy the success on your way! 

Instagram Marketing Expertise

Still, if you are doing Instagram marketing yourself, not a problem, simply avoid the mistakes mentioned. If you are located in UK, you can always ask an Instagram marketing agency in London to help you figure it out.

Enjoy Instagramming SMM superstars!