How Intelligent Data Capture Powers Social Selling

Modern sales professionals are discovering that the gap between collecting prospect information and converting it into meaningful relationships is shirking at a rapid pace. Intelligent data capture technology is changing the manner in which sales teams transform raw information into actionable insights, creating opportunities for social selling success. 

What Is Intelligent Data Capturing? 

Intelligent data capturing solutions from OCR Studio use artificial intelligence, optical character recognition (OCR), and machine learning algorithms to automatically extract, interpret, and structure data from various sources without any human intervention. 

Data Entry Is No Longer a Manual Process 

Traditional data entry requires sales professionals to manually input prospect information from business cards, forms, and documents. This is a time-consuming process that is often prone to errors and inconsistencies. Intelligent data capture eliminates this bottleneck by automating scanning, reading, and organizing information within seconds, allowing sales teams to focus on relationship building rather than administrative tasks. 

Why It Matters For Sales And Marketing 

Speed and accuracy are paramount in competitive sales environments. Intelligent data capture delivers both while maintaining data quality standards that manual processes cannot match. Sales teams can respond to prospects faster, maintain cleaner databases, and ensure consistent follow-up protocols across all touchpoints. 

The Role Of Data In Social Selling 

Social selling success depends heavily on having the right information at the right time to create meaningful connections with prospects across digital platforms. 

What Is Social Selling? 

Social selling involves using social networks like LinkedIn, Twitter, and industry forums to build relationships, establish thought leadership, and guide prospects through the buying journey. Unlike traditional cold calling, social selling and SMM focuses on providing value and building trust before making sales pitches. 

How Data Fuels Customer Engagement and Interaction 

Effective social selling requires precise targeting, personalized messaging, and strategic timing. Quality prospect data enables sales professionals to identify decision-makers, understand company challenges, and engage with relevant content that resonates with specific audience segments. 

Challenges Without Using Intelligent Data Capture 

Without automated systems, sales teams struggle with incomplete prospect profiles, outdated contact information, and inconsistent data entry practices. This leads to missed opportunities, ineffective outreach campaigns, and frustrated prospects receiving irrelevant communications. 

How Does Intelligent Data Capture Enhance Social Selling? 

The integration of intelligent data capture with social selling strategies creates powerful synergies that amplify results and streamline workflows. 

Identifying High-Intent Leads 

Trade show business cards, webinar registration forms, and content download requests contain valuable intent signals. Intelligent capture systems instantly convert these physical and digital touchpoints into structured CRM profiles, complete with engagement scoring and lead qualification metrics. 

Personalizing At Scale 

Automated data extraction pulls critical details like job titles, company information, industry classification, and company news. This information enables sales teams to craft personalized messages that demonstrate genuine understanding of prospect needs and challenges. 

Real-World Use Cases Of Intelligent Data Capture In Sales 

Practical applications demonstrate the effectiveness of intelligent data capture in social selling scenarios across a wide range of industries. 

Trade Show Follow-Ups 

OCR technology instantly digitizes hundreds of business cards collected at industry events. This data automatically populates CRM systems with contact details, company information, and oncersation notes. This allows businesses to immediately host follow-up campaigns as an event ends. 

Turning Traditional Material Into Valuable Data 

Marketing teams can quickly digitize printed brochures, case studies, and product specifications for social media distribution. This content becomes searchable, shareable, and trackable across all digital platforms, extending reach beyond traditional boundaries. 

Account-Based Marketing (ABM) 

Comprehensive prospect data enables sophisticated multi-touch social campaigns targeting specific accounts. Sales teams can coordinate LinkedIn outreach, email sequences, and content sharing based on detailed stakeholder profiles and organizational structures. 

Maximizing Your Social Selling Potential 

Intelligent data capture transforms social selling from a manual, time-intensive process into a strategic, scalable revenue engine. Organizations that embrace this technology gain significant competitive advantages through faster prospect response times, improved personalization capabilities, and enhanced relationship building.

What Can Help Your Business Thrive In A World Of Social Media?

Social media might seem like the ultimate playground for business growth, but it is not the only game in town. With algorithms constantly shifting and ad costs on the rise, businesses are discovering the value of diversifying their strategies. If you are looking to grow your brand and reach your audience beyond the likes and shares, there are plenty of alternatives to explore. Here are six powerful strategies that can help your business thrive without leaning solely on social media. 

Exploring Email Marketing 

While social media gets a lot of buzz, email marketing has quietly remained one of the most effective tools in a business’s arsenal. The key is to focus on effective email marketing. When it is done right, email marketing allows you to engage directly with your audience in a way that feels personal, relevant, and timely. 

What makes email so powerful is its ability to cut through the noise. Unlike a social media post that might get buried in a cluttered feed, an email lands directly in your customer’s inbox, ready to be opened. The trick is crafting messages that your audience wants to read. Think compelling subject lines, engaging content, and clear calls to action. 

Segmentation and automation can take your email marketing to the next level. By tailoring your messages to different audience segments and using automated sequences to nurture leads, you ensure every email feels valuable and intentional. Whether it is a product launch, a discount, or an informative newsletter, emails let you build relationships on your terms—no algorithms required. 

Evaluate Product Tour Software 

When customers first encounter your product, especially if it is software, they often need a little guidance to get started. That is where product tour software comes in. While there are many popular options out there, one company offers a Chameleon alternative that could be exactly what your business needs to help users understand and appreciate your products. 

Interactive product tours provide a hands-on approach to onboarding, guiding users step by step through your product’s features and functionality. This isn’t just about making life easier for your customers—it is about creating a positive first impression that sticks. When users feel confident navigating your product, they are more likely to stick around and see its full potential. 

Product tours also save your support team time and resources by addressing common questions upfront. Whether you are walking users through your software’s key features or showing how a physical product works, the goal is the same: make it intuitive and stress-free. By investing in tools that simplify the learning process, you set the stage for long-term customer success. 

Make Your Website Do the Heavy Lifting 

Your website is often the first impression customers have of your brand, so why not make it work harder for you? Think of it as your digital storefront—a place where customers can learn, explore, and take action without distractions. While social media platforms control how you interact with your audience, your website gives you full control over the user experience. 

A strong website doesn’t just look good; it is functional, fast, and easy to navigate. Start by better optimizing your site for mobile users, as more people than ever browse on their phones. Next, focus on creating compelling content that answers customer questions and builds trust. 

Adding features like live chat or AI-driven customer support can make your website even more powerful. These tools provide immediate assistance to visitors, guiding them toward the information they need and increasing the chances they will convert into customers. By making your website the centerpiece of your online presence, you give your audience a reliable place to connect with your brand directly. 

Partnering With Influencers Outside Social Media? 

While influencer marketing is often associated with social platforms, the concept doesn’t have to live there exclusively. Partnering with thought leaders, industry experts, and content creators who align with your brand can expand your reach in unexpected ways. 

For example, guest blog posts, podcast appearances, and collaborative webinars offer opportunities to share your expertise with new audiences. By teaming up with influencers in these spaces, you position your brand as credible and connected. The focus here isn’t on flashy endorsements—it is about building trust through authentic, value-driven content. 

When selecting partners, look for individuals whose values and audience align with yours. Their endorsement should feel natural and genuine, not forced or transactional. 

By cultivating relationships with influencers outside the traditional social media space, you tap into new channels of influence that can drive long-term business growth.

Social Selling Secret Strategies Driving Sales Via Social Media

In today's digital age, shifting from traditional sales methods to more interactive and personalized strategies is essential. Social selling becomes a key strategy to increase sales and market share, leveraging social media to build relationships with potential buyers. 

This approach, which includes various social selling techniques, diverges from direct sales, focusing instead on cultivating connections and subtly guiding potential customers through their purchasing journey. 

Building A Compelling Personal Brand 

A strong personal brand is crucial for social selling success. More than just a professional profile, your online persona should reflect both your expertise and approachability. By consistently sharing valuable insights, engaging content, and helpful advice, you tell a story about who you are and the value you bring. This helps to build trust with potential clients, an essential step in any sales strategy. 

It is important to understand that Gen Z vs Millennial media consumption habits has changed. Authenticity is key when crafting your personal brand. Don't try to be someone you're not or pretend to have expertise you lack. Genuine passion and knowledge shine through and help you connect with your audience on a deeper level. Share your unique perspective and experiences, as this is what sets you apart from others in your field. Consistency is also crucial—ensure that your branding and messaging align across all platforms to build a cohesive and memorable identity. 

Developing A Content Strategy That Engages 

A well-thought-out content strategy is the backbone of social selling. The right mix of educational, entertaining and promotional content can keep your audience engaged and coming back for more! By aligning your content with your audience's interests and needs, you foster genuine connections and set the stage for generating leads. Sharing your knowledge and experiences not only highlights your expertise, but also contributes to the community you're cultivating around your brand. 

When developing your social media marketing strategy, consider the various formats available to you. From blog posts and infographics to videos and live streams, diversifying your content allows you to cater to different learning styles and preferences. Experiment with different types of content and analyze engagement metrics to see what resonates best with your audience, thereby always aiming to share value. Don't be afraid to repurpose successful content across multiple platforms to maximize its reach and impact. Use personal examples across all social networks including TikTok, Instagram, X, and even Threads. 

Enhancing Relationship Building Through Digital Platforms 

Effective social selling is about fostering conversations, not just pushing out messages. Engaging with your online community—by answering comments, posing questions or leading discussions—is key to building relationships. This approach helps translate the effort you put into a stronger personal brand and your content into a dedicated following of avid fans, which are more likely to respond positively to your offerings and help grow your business. 

In addition to engaging with your own community, look for opportunities to contribute to broader industry conversations. Participate in Twitter chats, LinkedIn groups or Facebook communities related to your niche. By offering your insights and expertise in these settings, you can expand your network, gain exposure to new audiences and further establish yourself as a thought leader. Remember to approach these interactions with a spirit of generosity and a genuine desire to add value, rather than simply promoting your own agenda. 

Seamlessly Converting Community Engagement Into Sales 

Interactions within your digital community are opportunities for lead generation and personal brand building. Through sharing value, nurturing relationships and community management, you can smoothly transition followers into paying customers. This shift should feel natural to someone who has engaged with your brand and recognizes the value you provide. Focusing on the needs and interests of your target audience positions you as their preferred contact when they are ready to make a purchase. 

In addition to traditional sales strategies, the essence of social selling in digital marketing lies in meaningful connections that enrich people's lives. Adopting these strategies takes patience, a deep understanding of your audience and a commitment to building a community. By prioritizing personal branding, smart content creation and authentic engagement, you will not only build a vibrant online community, but also harness social media's potential to drive sales.

How To Boost Your Facebook Page

Did you know that over 2.5 billion people are active users of Facebook daily? Facebook is the number one social media platform today; it does not need any introduction. Somehow people learn about Facebook just from its name and its popularity. Launched in early 2004, it has expanded its reach to become the most used social media platform. Not only is Facebook used for social purposes, but also business and education. 

Many people today generate revenue by advertising their work on Facebook. Unlike other platforms, it has ensured it stays relevant to its users regardless of age and gender. To make the most of Facebook, one must have a unique profile, which takes time and effort to build. 

However, times have changed, and you can boost your account by buying Facebook followers and likes to make your account look credible. This article will guide you on how to grow your Facebook presence. 

Why You Need To Promote Your Facebook Account 

With a large number of people using Facebook comes a large number of Facebook accounts. Yours can only be visible if it is unique or you have a sizeable fan base. Building a good profile on your social media account takes time, effort, and dedication. 

The brands that stand out today have been building over a long period. Competing with established brands may seem challenging, but that's not the case. The world has evolved, and everyone has the chance to compete. This has been made possible by social media panels that enable you to buy likes and followers to boost your account's presence. 

Your Facebook is the marketplace for your business. Meaning a good number of followers is a good number of potential customers. Promoting your account is one of the most efficient ways to promote your business and boost your sales. 

Knowing how to get people that align with your ideas might be a hustle, but Facebook makes it easier by offering suggestions of people that are a potential fit for your business. 

Why Should You Advertise Your Product On Facebook? 

Gone are the days of advertising on television. Upcoming businesses today use the advantage of the internet to reach a vast number of audiences globally. Whatever kind of business has a space in the market when delivered with a good strategy. Here are reasons why you should consider advertising on Facebook 

1. Large Fan Base 

With the large number of people visiting Facebook daily, there is always a chance of your product being seen. Before advertising on any media, it is essential to consider the number of active users. These active users directly commensurate the potential clients to advertise to. 

2. Less Expensive 

Any business person can attest to the high cost of the advertisement using other means. Facebook offers a way out by providing a platform for advertising on your budget. Using Facebook allows you to determine the amount you want to spend on an ad and the time to run it. It directs your ad only to people who align with your products and thus gives it a high chance to be seen and heard. 

3. Allows Advertisement On Other Platforms Too 

Facebook also owns two other most-used platforms that are Instagram and WhatsApp. Once you create an ad on Facebook, you can share your ad to these other platforms to reach a different audience. 

4.  Legitimate business 

Before running any ad on Facebook, you must abide by its advertising policies. Ensuring that only professional and legal businesses can be advertised. Once you run your campaign on Facebook, people will likely trust your brand. 

Different Ways To Increase Your Facebook Likes And Followers 

Your number of followers on Facebook can give an idea of your place in the market. To be famous, you have to have a good command of followers. When you post your photo or product, the likes you attract should also go hand in hand with the number of followers. Below are some ways to get yourself followers and views. 

1. Buy Facebook Likes And Followers 

This is your deal for newbies competing with others that have existed on Facebook for years. There are various places to buy Facebook likes and followers, but tube .biz is the best place. They deliver instant likes in hundreds, if not thousands, to your account from real accounts. 

2. Call On People To Like Your Page 

This is among the simplest ways to obtain followers and likes. Invite your friends, colleagues, and family to like your page. Facebook notifies you to invite people you may know that could grow your page. 

3. Produce Quality Content 

Creating funny, educational, or popular content also earns you a good following. Whether it's a funny meme or a cooking video, you are good to go so long as it is of good quality. People will move the content by tagging others, making it go viral. These attract people to your page. 

4. Work With Already Established Influencers

If you need to be more creative with your ideas to make a viral post on your Facebook page, you can still engage the services of an influencer. Reach out to people with a large audience that can influence them to follow your channel. Partner with them and send them your product to convince their fan to try it out. Those who find it appealing are likely to follow you. 

5. Reply To Comments And Questions From Your Fans

Engage with your FB fans. After posting your ideas or product on your Facebook business page, have time to review your comments and reply to your potential clients. Read the messages sent to you and respond accordingly on Facebook.com or the FB app. 

Conclusion 

Facebook is the most used site worldwide today to generate revenue. Business people advertise through Facebook. Therefore, your presence must be intriguing to make much from it. The number of followers and view you get from Facebook influence your brand . one of the easiest, most effective ways of building your page is by buying Facebook followers and likes. This will boost your sales and profit.

4 Tips For Improving Your Online Marketing

Since online marketing uses the internet to reach a global audience every day of the week, it has the potential to be more profitable than a traditional approach. However, regardless of how well you’re currently using this digital marketing, you may still be missing out on some highly effective online promotional techniques to sell your products or services. 

If you’d like to create a better long-term plan for success, here are some handy tips to generate more traffic and convert more visitors into customers: 

1. Deploy An Industry Specific Automated Marketing Strategy 

Professionals can manage their business more effectively with the help of an automated marketing platform. It will not only help them reach more potential clients but also deliver higher quality work. However, since every industry serves different clientele, businesses need industry-specific platforms. For example, since the accounting industry deals with highly-sensitive data, an accounting business needs reliable, comprehensive, and intelligent cloud-based accounting website software that will meet the confidentiality needs of their clients. 

2. Outsource Your Marketing To A Digital Marketing Agency 

Outsourcing marketing to a digital marketing agency is a superb way to manage cost and time constraints. Marketing professionals with the right skills and software resources to manage your marketing campaigns will help you promote your products or services more effectively. You won’t need to build a marketing team. You also won’t need to spend precious hours trying to figure online marketing out for yourself. 

3. Develop A Powerful Content Marketing Strategy 

Since every business has unique goals based on industry and economic trends, determine what your company’s goals are and develop a content marketing strategy that will help you achieve them. Every marketing plan should include a content strategy to build authority in your niche. After deciding what type of content you want to produce, create a publishing calendar and decide on the best media to use to get your message in front of your audience. For some companies, the right media might be blogging. For others, it might be better to launch a YouTube channel. 

4. Develop A Comprehensive Digital Marketing Campaign 

In a digital marketing campaign, messages are developed, content generated, and advertising created to generate leads. 

Here are five essential software tools to help you run more effective campaigns: 

Graphic Design Software: 

A digital marketing promotion requires graphic design software because you’ll need to create graphics for various platforms, such as websites, blogs, and social media. 

Video Editing Software 

Investing in video editing software will allow you to edit videos and compile them into shorter versions to promote your business on your favorite social media platforms. 

Social Media Management 

You can monitor your brand on various social media channels using social media management tools. These can help you spot any issues or opportunities and engage with customers quickly. 

Analytics Software Tools 

You can use analytics software tools to evaluate and interpret data and extract insights for strategic decision making. Because these SaaS tools provide real-time, accurate data, they offer you a 360-degree view of your business, a comprehensive overview that would not otherwise be possible. 

Content Management Systems:

You can use CMSs to organize, create, and share content across different platforms, including social media. They allow you to manage all your content in one place and make it easier to run an online newsletter, blog, and special promotional events. 

Don't Forget About Email Marketing, SEO, And PPC 

Besides these suggestions, also consider the different types of online advertising available to promote a product or service. Email ads, banner ads, search engine optimization (SEO), YouTube video ads, social media advertisements, and text-based display ads are some powerful ways to extend your marketing reach. All of these are essential digital marketing tools that should be added to your marketer arsenal.

3 Main Types Of Digital Marketing Strategies

Did you know that according to Pew Research, the use of the internet among adults has increased by over 30% in the last 3 years? The way people shop or search for products and services has changed the whole scenario of shopping, especially in the last couple of years. 

Moreover, businesses have come a long way from the typical brick-and-mortar stores to online to sell their products and services. If these stores are still available, they have adapted digital marketing strategies to advertise their products and services and reach out to as many customers as they can. 

In short, they are all trying to make the best use of digital marketing either through content marketing like a guest posting service or through email marketing. 

What Is Digital Marketing? 

Digital marketing means selling products and services with the help of social media, SEO, mobile apps, and emails. Briefly, it is described as any marketing that involves electronic devices. Furthermore, both online and offline stores are significant for a versatile digital marketing strategy. 

3 Main Types Of Digital Marketing 

Here is the rapid rundown of the most significant categories of digital marketing and how it helps in marketing strategy. 

1. Search Engine Optimization (SEO) 

The process of SEO involves enhancing the website to rank higher in SERPs. It is the best way to generate organic traffic to your website and drive maximum sales. Numerous ways are used to drive traffic with the help of SEO. 

● On-Page SEO- The content that exists on the page of the website is known as On- Page SEO. 

● Off-Page SEO- The type of SEO that looks into the content taking place outside your website is known as Off-Page SEO. Off-page SEO such as guest posting is the best option for link building strategy. 

2. Content Marketing 

Content Marketing involves creating content to produce brand awareness, developing leads, and drive organic traffic and growth. Content Marketing in itself is a vast term and involves strategies such as: 

● Blog Posts - A business writes a blog post to give information about their products and services to the customers and build trust among them. It can be done either by publishing it on your very own website or through a guest posting service. It provides the sales team with the opportunity to convert visitors into leads and helps in backlink link building. 

● Infographics - Sometimes, instead of delivering information in detail, readers like to get information briefly. It can be achieved through infographics. It is considered one of the best visual content that helps visitors in visualizing the content. 

● Video - If a picture is worth a thousand words in marketing, then a video is worth even more. Video marketing has become an increasingly essential part of every company's digital marketing strategy 

● Audio - Podcasts, audiobooks, and internet radio are also increasingly effective mediums for digital marketing

3. Social Media Marketing 

Social media marketing (SMM) has become more powerful than ever before. SMM is not just about posting pretty pictures or clunky clickbait. Businesses use them to promote the brand and content on social media channels to increase brand awareness, drive traffic, and generate more leads for the organization. The social media platforms that are beneficial for the said purposes are Facebook, Twitter, LinkedIn, Instagram, Snapchat, TikTok, Reddit, Quora, and Pinterest. 

More Digital Marketing Mastery

Apart from these three significant types of digital marketing, there are yet other categories or sub-categories like Pay-Per-Click, Affiliate marketing, mobile app marketing, Email Marketing, Inbound Marketing, Influencer Marketing, SEM, and many more. By using them accurately, you will definitely get success in your digital marketing strategy even with market changes.

New Marketing Techniques Fueling Business Growth

Growing a business is definitely not a walk in the park. To begin with, you require a viable idea. That's usually the easy part! From there, you should find a profitable niche, define your target audience, and have something of value to sell. Your business should solve a problem, provide value, and fill a need in the market. Whether you choose to peddle products, information, or service, spreading the word out has become increasingly challenging, especially without the right marketing strategies. 

Identifying the best strategies to market is often thought of as rocket science. However, it is not that complicated to get started with new age marketing techniques! With technological inventions like social media, blogs, search engine optimization, and pay-per-click advertising, it is easy to reach the audience you anticipate. Nevertheless, you must leverage these major marketing platforms but differently than your competitors to stand out. 

If you are confused, here is how new marketing techniques are helping firms fuel business growth, churn a profit, and stay afloat. Also, find how you can leverage these marketing techniques to grow your business masterfully. 

Why Do Businesses Need Marketing? 

Marketing is one of the crucial things a business should do. On a base level, it educates your customers or potential customers. Knowing your products and services is excellent. However, if your customers don’t understand what you are selling them, all that information is pointless. And marketing is the best way to communicate your value proposition to your customers and inform them. 

Additionally, marketing helps create long-lasting customer relationships that will help your business flourish and grow. What’s more, marketing equalizes the playing field, allowing businesses of all sizes to reach their maximum potential. What better reason do you need to leverage marketing? 

Nonetheless, if you are unsure where to start, here are three new marketing techniques you can leverage. 

The Three Best Marketing Techniques 

1. Leverage Social Media 

You cannot ignore the power of social media because that is where all the magic is happening. In fact, many businesses these days are solely built on the backs of social media platforms. While it can be intimidating at first, as you build momentum, you will find that using social media gets a lot easier over time. 

If you have money to spare, consider hiring a social media manager. However, if you don’t, well, you can handle it all by yourself. Remember to stay authentic when using social media—post your thoughts, products, and anything that you find valuable and relevant and help your audience learn more about your business and products or the industry you are in. 

Additionally, consider direct messaging potential customers on top platforms like Facebook, Snapchat, TikTok, and Instagram or reach out to successful businesses on Twitter. This is a super-powerful marketing method that gets real results and ROI. 

2. Create Video Tutorials 

One of the most efficient ways to spread the word about your business is by creating video tutorials. You should necessarily teach people something useful. Maybe walk them through an issue they are facing and its potential solution. 

Step-by-step tutorials are all the rage now. The better you are at this, the more value you will be able to provide, the quicker you can boost your visibility, and eventually, your sales. 

Presently, YouTube happens to be the second-largest search engine in the world, only behind Google. Whenever someone wants to learn something, they will likely head to YouTube. You have probably done it yourself countless times. So, ask yourself what you could teach your target demographic that aligns with your business values and mission. 

Then set up a camera, create a comfortable space, and record that video. If you find it hard to appear visually on camera, you can skip this part. Instead, find creative ways to create an exciting video. Don’t simply ignore the visibility and reach of YouTube. Get out there, and make authentic and valuable videos today. 

3. Start Blogging 

If you don’t have a blog for your business, then you need to start one immediately. Blogging is one marketing technique that is commonly used by online casinos to reach their target audience online. While blogging might appear mundane due to the lack of visibility, it will prove to be highly beneficial in the long run. Nevertheless, if you don’t know what you are doing, your blog will likely be a barren desert. 

When it comes to blogging, it isn’t just about posting your ideas. You should do authority blogging. Leverage platforms like Medium, Blogspot, or Tumblr to publish the business content you come up with. 

Similarly, answer questions on platforms like Reddit and Quora. Or, if you want to take things up a notch, start publishing on LinkedIn. These are all high authority domains that everyone can post on. Thanks to their massive audience base, you will get to enjoy immediate reach. 

You can always graduate to a WordPress website blog later if needed to build your blog domain authority from scratch with a custom domain name.

Social Media for Small Business: Benefits of Investing in Social Media

Are you on the fence about investing in social media for small business? 

As unimaginable as it sounds, it’s understandable if you think social media marketing is worth the effort. Perhaps you’ve always done things the old way and everything is going on well. After all, if it’s not broken, why fix it? 

Or perhaps you don’t have any social media marketing skills and you don’t want to hire a social media expert because the business is on a shoestring budget. 

Well, regardless of your situation, there’s no doubt social media marketing is super helpful. Continue reading to learn why you need to be on social media. 

Grow Your Sales 

If your sales are hitting your goals and you aren’t on social media, you might not see the need to go social. However, you probably don’t know just how big your sales can grow if your business was active on social media. 

There are over 230 million social media users in the U.S. The average person spends about 2 hours on social media every day. 

From these numbers, it’s easy to see why social media can help increase your sales. It expands your market reach substantially. 

So, whether you’re hitting your sales targets or you’re struggling to get the product moving, there’s no doubt social media can offer the boost you need. 

Expand Your Online Presence 

Small businesses with a vast digital presence typically perform much better than those with minimal or no presence on the web. 

There are a number of things you can do to build your business’ presence. The first and most important is to create a business website – which most small businesses have. Unfortunately, most leave it there. 

Having a business website is incredibly essential, but on its own, it’s not enough to build you a big digital presence. You ought to do more, including utilizing social media. 

When you put your business on multiple social networks, you increase its reach on the web substantially. 

Increase Customer Engagement 

Engaged customers don’t just love buying your products and services. They are more likely to recommend your brand to their friends. 

How engaged are your customers? 

If you are trying to increase customer engagement, there is no more effective tool than social media. Social networks like Facebook and Instagram make it so easy to comment on a post and share. These are the big drivers of engagement. 

As such, if you want to be always in conversation with your customers, don’t hesitate to start using social media for business. 

Gain Access to Social Media Advertising 

When you want quick results, advertising usually works. 

On social media, you have the option to advertise your product in the form of sponsored or promoted posts. These ads become visible to your target users whether they follow your business account or not. 

Social media also enables you to leverage the power of influencer marketing for your business. 

Social Media for Small Business Is Worth It 

As we have demonstrated, social media for small business is a worthy investment. In the digital age, almost everyone is using social media platforms in all niches. Your challenge is to find the right social networks for your business and create content that is informative, relevant, and engaging to your audience. 

Stay tuned to our blog for more social media marketing tips. We publish a wide variety of helpful articles on all things marketing, advertising, social selling, and SMM.

Why Your Instagram Marketing Techniques Were Wrong All This Time

Instagram marketing used to be easy when 100% of your followers received your posts in their feed... nearly a decade ago. But now Instagram for business is much more congested and competitive. Your low organic reach and/or high ad costs might be giving you a headache and making you ask yourself a lot of questions like these: 

• Why am I not getting results on Instagram? 

• How to get more followers? 

• Why is my business page not getting enough likes? 

• Why don’t people like my posts? 

• How to engage the IG audience? 

Are all such questions bothering you every time you do Instagram marketing? 

If yes, instead of panicking, let’s learn why your Instagram marketing techniques are not delivering the desired results all this time. 

For sure, I can’t give you a specific reason Instagram isn’t working for you, especially not without looking at your account, but can indeed provide you with the most common reasons businesses are not getting the results they set out to achieve on Instagram. 

So are you ready to find out what's wrong with your Instagram advertising? 

Let’s do it Instagrammers! 

Not Focusing On “Timeliness” 

Do you know the Instagram algorithm, which affects marketing results, not only pays attention to how much engagement your Instagram post gets, but it also looks at how long ago the picture/video was posted? 

If not, be mindful from today. 

Instagram’s algorithm cares about when you posted, as it always wants to serve its users the fresh, most exciting posts. 

That means you can hack the algorithm by finding your personalized best time to post on Instagram to increase your reach and get more likes, followers, and engagements. In all, you are giving yourself a better chance of getting more leads and conversions if posting when your followers are online and most active. 

Are You Treating Instagram Like Other Marketing Channels? 

This is the number one and most common mistake marketers make with Instagram marketing. 

There are some points one can focus on. For example, blatant posts on Instagram irritate users or never get much engagement. 

So, what to do? 

Well, here are the basics of creating Instagram posts that can grab attention in a user's Instagram feeds: 

● Creativity - When you are sharing stories, pictures, and videos on Instagram, make sure they are amusing, entertaining, or inspirational. 

● Visual Focus - It is all about visuals on Instagram. As they are here for entertainment too, so much text is boring for them. Hence, keep the text minimal and your captions concise. 

● Subtlety - Branding/logos is acceptable as long as it's not loud. Keep your branding/logos small, so they're not in people's faces. 

● Video - Videos on Instagram get excellent engagement; try posting customized videos that are unique, and interesting. 

Posting Common Content 

Active users on Instagram will be quick to unfollow you if you’re using duplicate photos and videos. 

Sure, once in a while, it is okay to post popular, trending photos, but you can customize those too. Like if there is a trend running, for instance, #USvsIndia, you can use your brand business to make it more engaging for your intended audience. 

If your content isn’t unique or engaging, you are discouraging many of your active users. 

Neither me nor you, no one likes common content – not users and certainly not Google. And Instagram is the same. Every follower scrolls only to see something new. So, ditch resharing a photo that you took while going through Instagram instead, take an idea and craft something appealing. 

In all, posting different content types, experiment to see which one resonates with your intended audience. 

Reach Social Media Marketing Experts 

No doubt you can avoid such common mistakes and use them as tips to get desired results. 

But do you know a professional Social media marketing expert can do it better? Since they are doing the same every day, they know how to proceed with a specific niche, what strategies to use and how to engage the targeted audience to convert them into leads. Their experience, knowledge of Instagram algorithms, and habit of adapting to the latest and rapidly changing trends can help you gain more and more, even beyond what you are expecting. 

So why are you waiting? Find a professional and wait to enjoy the success on your way! 

Instagram Marketing Expertise

Still, if you are doing Instagram marketing yourself, not a problem, simply avoid the mistakes mentioned. If you are located in UK, you can always ask an Instagram marketing agency in London to help you figure it out.

Enjoy Instagramming SMM superstars!

How To Get Fast Real Instagram Followers

It can be very exciting to imagine that your account will have hundreds of thousands of followers after some time when you are just starting out your journey on Instagram. But in reality, the first ten thousand followers are harder to get because no one knows who you are and what you are offering. All you need to prove yourself as a successful Instagram, brand, and influencer. But that doesn’t mean you can’t get a number of followers fast. If you follow this guide on how to get more Instagram followers, you could hit hundreds of followers in no time from instaboostgram. So, let’s dive in how to get more Instagram followers fast. 

10 Tips To Get Instagram Followers Fast

1. If you are a beginner, join Instagram engagement group. You can get the list of targeted users when you stick to your industry. If you are a travel blogger, photographer or fashion designer, you can get a number of followers who have shared interests. 

2. Post different type of content on your account. Also, consider reposting other user content. It is a good strategy to get more likes and comments. But keep in mind to mention the name of the original poster. 

3. If you are looking for growing your following count fast then reach out some bloggers and ask them to share your post in their blog post. Even you can contact websites like Buzzfeed or Huffington Post to get promoted your account in their articles. When your account will feature on the website with a massive audience, you can get thousands of new followers overnight. 

4. If you are a brand or brick and mortar store, ask your followers to share their photos. Ask them to send you their photos with your product and share them on your page. It is the best way to improve visibility, boost engagement and brand exposure and get a number of new followers when you buy instagram likes. 

5. People don’t like to see the same type of content over and over again. You can drop your followers if you will not change your strategy. Make your own style and theme, give a great experience to your followers by posting unique and creative content. Try out all content format of Instagram. 

6. On Instagram, hashtags play an important role to increase your post reach. But it depends on the type of the hashtags, proper and most relevant hashtags make your content more discoverable. Choose the right hashtags that reflect the theme of your brand and define your post. Don’t use the most popular hashtags because it will lessen the chances to take your post at the top position in the explore section. 

7. Follow those people who like competing pages. Find out some big account that is related to your niche and follows their followers. They will visit your profile and follow your account as well. 

8. Use high-quality images because people don’t like photos that are not visually appealing and blurry. 

9. Use the location tags with each photo. Thereby, people can see your other posts when they open the location page. 

10. Schedule your posts ahead of time for more organization, consistency and day-parting benefits. A top Instagram bot can help you with these schedule posts. 

Increase Instagram

Instagram is getting more competitive every day and organic reach is dropping significantly. By utilizing the tactics above, your business can continue to excel at Instagram marketing and boost your business brand reputation. 


I hope you enjoyed this article about how to get fast and real Instagram followers for your company's IG business account.

Interested in reading more articles about social selling? 

Read My Blog Posts: 

- The Present And Future Of Social Media Marketing

- Facebook Marketing Mistakes To Minimize

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The State Of Social Selling & Where It's Going

Social media is a very new aspect of our businesses that has taken over significant parts of not only our marketing plans but also our personal lives. Major social media platforms battle for prominence and significance by adjusting their business models to provide better returns for their shareholders while intending to improve the user experience. As these systems develop, how you use these platforms for your business must change as well. 

Social Media ROI 

While certain trends are consistent, subtle variables at play can become game changers in the world of digital marketing. Recently Facebook has announced adjustments to its news feed and if that matters to your social media marketing then you will need to account for that change. For that platform brands and businesses will now have an even harder time connecting to users with no previous demonstrated connection to the company trying to reach them. 

When Facebook originally started it was a free-for-all and at that point everyone marketing online pounced. But year after year it became harder and harder to reach any users organically through their feed. Now even the paid reach will be more restricted making it even harder to drive traffic from posts to your business’s page or website. If you measure the ROI of your social media efforts with an emphasis just on the Facebook platform then you may be alarmed when you see the stats start to change. 

So how do you measure the return on your investment in social media marketing? According to Buffer, most measure by analyzing engagement with lead generation being second place and a sale being third. As we all know measuring a conversion can be very simple or very complex but for most small businesses, it’s the former and amounts to ‘did they buy from us?’ or ‘did they contact us? Moving forward the value of a lead may take precedence over engagement as platforms make it easier to qualify where the lead came from and how the user started in one place (social media) and wound up in another (your website). 

Also don't forget about the other valuable social media networks like Pinterest, Instagram, Twitter, LinkedIn, YouTube and Snapchat.

Video Marketing 

Another aspect that continues to attempt to move into a more prevalent spot is video marketing. In the past couple years many predictions were made about video content becoming more and more relevant to businesses. Many companies have started, and some closed, whose sole offerings were pre-made videos that could be updated for a business or brand to use. 

The market hasn’t shown that businesses are warming to that and many small businesses simply shy away from the cost, effort, and risks associated with trying to produce professional quality video with a small budget. It’s not impossible to do but it can go badly very easily. As a result, video marketing is still struggling to lure companies in. Though in Buffer’s same analysis, the users they polled stated they are interested in doing more video this year, especially on Instagram to grow followers and post engagement. 

What Should Your Business Do? 

If you’re planning on adapting to trends, then two things genuinely stand out. While there is no shortage of opinions, most self-appointed experts or gurus are guilty of self-promoting while hoping their particular specialty will become more relevant. Ask a video marketer and they’ll tell you it’s all video and YouTube. Ask a Facebook ads specialist and they’ll tell you it’s all about Facebook ads now. 

The truth is the only big stand-outs that have shown they are providing better results are Instagram (and Instagram stories specifically), Twitter ads and LinkedIn ads. You can still reach a large audience organically on Twitter and LinkedIn social networking platforms. If you have the most Twitter followers and plenty of LinkedIn primary connections then you can really get your message out there.  

Instagram’s user base, including effective influencer marketing gurus, has grown dramatically and LinkedIn will soon be offering video ads leading to increased relevance for both. 

You may have a budget already set for your social media spending, but remember those are never fixed. Adjust and try attributing more to different platforms to gauge how effective it is for your business. You should also remember to utilize a helpful Instagram bot to amplify your social selling results and save time. 

While it may seem laborious it is really not that hard to take an afternoon to read up on any recent changes and adjust your spending accordingly. If you find yourself too busy to bother or hung up by the complexity, it is good to reach out to social media experts. They can work with your SEO consultant, or if you don’t have one, they may have a recommendation in making your social media work for you to avoid just pumping out content for the sake of having it and hoping it will do something for you. 

Conclusion

Make this the year you really pay attention to your social media because more and more of your competitors are. Getting ahead of them requires adapting to change rather than resisting. Once you do you’ll see much better results from your online marketing. 


Now Read: Simple Strategy To Increase Customer Acquisition 



I hope you enjoyed this article from Marketing Masterminds.

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Common Facebook Ad Mistakes To Avoid

A good advertising campaign on Facebook will not be successful simply by pushing a button. Digital marketing is a complex and evolving science, and Facebook ads are no different. Yes, we also like to use the promotion of publications via boosting, but when it comes to move to the next level, it requires a greater investment of time and attention. Because there are several elements to take into consideration:

Knowing what are the most common errors in Facebook Ads is the first step to being able to create more efficient campaigns in a tool, as complex as the ad platform of Facebook nowadays. 

Socialbakers, a reference in analyzing social media data such as Facebook and others, compiled the common mistakes brands make when they decide to use Facebook ads known as Facebook Ads to promote their business. According to the site, even social media professionals still make mistakes when it comes to buying Ads and designing campaigns for them. Below are some of the most common Facebook Ads errors encountered by the Socialbakers team and stay tuned for their next campaign. 

Segmentation 

Segmentation is one of the great secrets of Facebook Ads and therefore deserves special attention on our part. Take special care with the following criteria: 

Do Not Try To Reach Everyone 

When you begin to specify the criteria to promote your campaign, Facebook tells you how many people you will reach. Be sure to avoid too wide or too narrow targets, always consider your budget and the number of people you really want to reach.

Different Markets 

If you want to promote the same campaign for different countries, start thinking about multi-segment campaigns. Remember that each country has a culture, language and customs. 

Finding Your Audience Shares Your Interests 

Okay, you have the campaign ready and you're crazy to promote it on the "Face" thinking that everyone loves your brand. Beware, your consumers do not always share your interests. Market surveys can help you better understand your audience and what they really want. Also, how about targeting ads to an audience that can potentially buy your product? Try it. 

Non-Targeted Database 

A good campaign succeeds only if it is well segmented, right? So, do not even think about including contacts from a huge list of emails with no targeting criteria, as it just does not work. 

Age 

Target your target by age group. The 16-year-old consumer, for example, does not want to get something targeted at a 30-year-old. They are different languages. 

Budget 

The budget within the framework of Facebook Ads campaigns is another key point, after all, one of the cat's leaps in this tool, as in other digital marketing channels is precisely figuring out how to increase the ROI - Return of Investment campaigns. Check out the tips below in this area: 

What If You Have A Very Low Budget? 

It's very challenging when the customer is willing to spend money on Facebook Ads, but saving is not always worth it, especially when you want to reach a large audience. Use a large budget to promote a targeted campaign for a few hours or a few days until you reach your goal. Make the case for the value of Facebook ads.

Campaign Duration 

According to SocialBakers, it is recommended that you apply a large budget in a short-term campaign, and do not bet on something big, that lasts several days. Try something smaller, with high budget and monitor performance. Remember: You can pause or stop your campaign if something does not work out. Do not waste money or time. 

The Creativeness of Advertising 

Another common mistake on Facebook Ads is to find that for the simple fact that you publish an ad it will convert. Forget it! In such a competitive environment as Facebook, it is increasingly difficult to stand out, and the only way to be able to win this challenge is to be creative. Check out some tips: 

Use Your Logo 

Ok, your campaign is in the oven and you want to illustrate it. Hence you have the idea "genial" to use the logo of your company. However, nobody but your employees and you know this image so well. Well, repent the image that will illustrate your Ad, it needs to be flashy. 

Image That Disrupts Your Ad 

An image that overwhelms your ad can end your campaign. Remember that the size (100 x 72 pixels) is small and something big can make the campaign unreadable, besides annoying the surfer. 

You Did Not Impress The Audience 

Remember, your audience will only have a few seconds to observe your content, moreover, it is not always guaranteed that the ad will become a like. You need to catch the audience first with the most attractive content. You can do this by consulting any experienced digital content provider. 

Follow The Rules Of Image Use 

Think of this example: your client decides to put the lewd content photo to draw attention to your company. Trouble is, it sells thumb drives or something. Bad idea, right? And if he wants to put the image of any celebrity with the only sense of winning the like of his possible clients. None of this will be valid for the success of your campaign or your client's business. 

Misleading The Audience 

Flashy calls to your customer's Ad can catch the eye of the Internet user to click on the Advertisement, but it also hurts the policy for Facebook page advertisers. Do not fool your audience, in addition to losing points with it, you may also suffer punishment from Facebook itself and your page could be at risk.

If you avoid these common Facebook advertisement mistakes you will be well on your way to successful social selling and business branding on a budget! Find a way to fund your Facebook ads and ramp up ROI!



Now Read This:  Make A Good Online Impression


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