
Women's sports aren't being left out either when it comes to brand building. Women's sports are at an all-time high and there are more amateur and professional female sports teams every year. A study by Nielsen shows that around 84% of people are interested in women's sports.
Because of the massive audience and influence that sports have, the branding and marketing associated with athletics is becoming more important every day. A lot of money and publicity is on the line so leagues, associations, teams, and individual athletes, need to be eye-catching and professional. The logos and branding also needs to mean something, and it helps to have some history if it is a storied franchise or family name. Sports branding, logos, and overall image is a top priority for everyone involved.
But not all sports branding is created equal. Some teams and athletes do a better job than others. So here are 5 brilliant examples of effective sports branding that lead the athletic industry today:
1. Manchester United FC

2. Arsenal Women's Football Club

3. Chelsea Women's Football Club

The Chelsea Women's Football Club is another prime example of effective sports branding. This charismatic group of ladies benefits from a strong logo of a lion that has been used in some way since the 1950's.
The lion emblem communicates strength and dominance over the competition. Chelsea F.C. has strong design that drives merchandise sales for both the men's and women's clubs.
The lion emblem communicates strength and dominance over the competition. Chelsea F.C. has strong design that drives merchandise sales for both the men's and women's clubs.
4. England Women's Netball Team

These athletic ladies have a strong and growing brand that will help keep them in the headlines. Make sure to follow the England Netball team as they expand their brand!
5. James Haskell
Brilliant Branding In Sports Conclusion
Sports teams and individual athletes are becoming more popular and influential on our society than ever before.
Effective sports branding is key to maintaining and expanding that attention span and leveraging it for increased income opportunities in the short and long term.
I hope you enjoyed this article about brilliants examples of effective sports branding and .
Interested in reading more articles about logos and branding?
Read My Blog Posts:
- Why Brand Logos Tend To Look Alike
- Marketing Lessons Learned From The World Cup
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