Google And YouTube Company Updates 2021

google updates youtube changes alphabet lawsuits antitrust investigation monopoly

Google and YouTube (owned by Google) are constantly making changes. Whether it's acquisitions or algorithm updates, or facing lawsuits and anti-trust investigations, Google and its parent company Alphabet are always evolving. Here are some of the recent changes with Alphabet, Google, and YouTube for 2021 so far. 

Antitrust Lawsuits And Republican Lawsuits Filed Against Google 

The top news is talks of antitrust lawsuits against Google for dominating the search engine industry in the U.S. (and most of the world) has been brewing for years not, and may be coming to a head. This is due to Google being one of the most powerful, influential, and valuable tech companies in the world... along with their obvious monopoly in the search engine space.

Also, Google is now facing lawsuits or potential lawsuits and a lot of criticism from Republicans for skewing search results to liberal websites and news outlets. Whether this criticism increases or not later this year is yet to be seen, since more of the negative attention has shifted away from Google somewhat and onto social media platforms.  

Google Acquires FitBit And Data For 100 Million Users

Speaking of antitrust concerns, Google finally acquired Fitbit after waiting 14 months for the U.S. Department Of Justice to approve the acquisition. The DOJ actually hasn't approved the acquisition but they just stopped challenging it, probably due to the major distraction of an entire administration change with Biden winning the presidency and Democrats winning Senate majority. So they could potentially get slapped on the wrist in the near future.


"Fitbit is now officially part of Google. It’s an incredibly exciting moment for us as a company and for our Fitbit community of users around the globe. When Eric and I founded Fitbit 13 years ago, we did so with a simple, but bold idea: to make everyone in the world healthier. Since shipping the original Fitbit tracker in 2009 to now having sold more than 120 million devices in over 100 countries, this mission has never wavered. Instead, millions of you joined that mission, and made Fitbit a movement that transformed lives. In some cases, we heard from our users that we even helped save lives. 

Together, we’ve taken 275 trillion steps and logged over 15 billion hours of sleep. This is just the beginning because becoming part of the Google family means we can do even more to inspire and motivate you on your journey to better health. We’ll be able to innovate faster, provide more choices, and make even better products to support your health and wellness needs. On our own, we pushed the bounds of what was possible from the wrist, pioneering step, heart rate, sleep and stress tracking. With access to Google’s incredible resources, knowledge and global platform, the possibilities are truly limitless. I have no doubt that this acquisition will create so many opportunities. But I also want you to know that many of the things you know and love about Fitbit will remain the same. 

We’ll stay committed to doing what’s right, to putting your health and wellness at the center of everything we do and to offering a no-one-size-fits-all approach with choices that work across both Android and iOS. The trust of our users will continue to be paramount, and we will maintain strong data privacy and security protections, giving you control of your data and staying transparent about what we collect and why. 

Google will continue to protect Fitbit users’ privacy and has made a series of binding commitments with global regulators, confirming that Fitbit users' health and wellness data won't be used for Google ads and this data will be kept separate from other Google ad data. Google also affirmed it will continue to allow Fitbit users to choose to connect to third party services. That means you’ll still be able to connect your favorite health and wellness apps to your Fitbit account. These and other commitments by Google reinforce why Google is an ideal partner for Fitbit who will continue to put our users first and help further our mission to make everyone in the world healthier." 

That's a lot of big talk from Google and Fitbit, so hopefully they will respect customer data privacy and not make owners regret the acquisition, or they could be facing some less than ideal PR. They will also be debating between keeping the product separate or integrating it with their Google Health program, or both.

YouTube Creators And Partner Updates 2021

2021 is finally here for YouTube Partners and Creators. Now's the time to take a fresh look at your channel. There are countless ways to shake things up. Check out your guide for creative inspiration. Tips to Unleash Your Creative Potential If you’re looking for ways to stand out this year, then the Making Creative Changes course is your go-to guide. Follow these official YouTube tips to get your ideas flowing. 

Change Up How You Brainstorm: Seek inspiration in new spaces and fresh experiences - like a morning walk or swapping your music playlists. 

Remix The Hits: Tweak or reimagine existing trends or content series to provide a fresh take on an old topic. 

Let Your Data Guide You: Review your performance data in YouTube Analytics to get a sense of your audience’s evolving tastes and use Google Trends to view search interest! 

Unleash Your Creativity 

YouTube Trends Report Take an interactive journey into ridiculous self-haircuts, communal watchalongs, and all the content that connected us last year. The YouTube Trends Report will challenge everything you know about what happened on the internet! January Creator Spotlight If one of your New Year's resolutions is to prepare healthier meals, then Imamu Room is your inspiration. Watch as she prepares delicious Japanese bento boxes for her family. 

Need more inspiration to get creatively unstuck? See how former comedy creator turned YouTube employee, Matt Koval, ventured into new genres to get fresh ideas. 

Top YouTube creators offer their favorite tips for your channel in 2021, in this short video compilation. We all know there’s no secret to creativity, but with a little experimentation, you can confidently push your channel to new heights. 

Google Growth 

When it comes to tech companies making waves, Google and its affiliated companies are constantly making big changes. Keep up with the latest Google company updates to make sure that your business stays current in 2021.

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