Why Landing Pages Are Needed for Sales Funnel Software

It is no secret that small businesses—and even large ones—need the best sales funnel tool under their belt for seamless marketing automation. 

As an all-in-one platform, a sales funnel software program can provide anything you need to turn leads into paying customers. 

And one of the most crucial aspects of every marketing funnel is landing pages. 

A landing page is where a customer "lands" after clicking an email marketing campaign or pop-up. Compared to the usual web page, the landing page form focuses on conversion. 

That is why you need to create landing pages for your sales funnel builder. Plus, a landing page offers the following great benefits that we will outline in detail below. 

They Provide Key Demographic Data For Your Sales Funnel Software 

When clients fill out opt-in forms, they provide demographic data in exchange for, say, a free trial. 

Needless to say, these facts will prove in handy for your sales and marketing efforts. They can give you a general idea of your customers and their purchase intentions. 

Such data can help you understand and classify your leads so that you get to address their concerns and pain points adequately. 

If you don't build landing pages, you will miss out on this great opportunity. Worse, you may lead them to the wrong sales funnel. 

In the end, you stand to lose customers instead of gaining some with your web page. 

They Help With Sales Funnel Lead Generation 

A landing form helps qualify your unlimited contacts. It can help you move the best ones to the sales funnel so they become full-fledged customers. It hastens the sales process because clients get what they need right away. 

That said, the usual sales pages won't do. You need to make use of a great landing page builder. It's all about the design, after all. 

You don’t want the process to be too complicated. You would want a funnel software that comes with a drag-and-drop feature and captivating landing page templates to boot. 

Just like picking the right sales funnel builders, you need a landing page software that can help you collect unlimited leads in one go. 

They Help Promote New Products Or Services 

Do you have new online courses or products to promote? You should build dedicated landing sites if you want more effective sales funnels. 

They go hand-in-hand with your social media campaigns. They make the process easier for your clients, so they don't have to look up everything on your website. The landing page is the only thing they need at the moment. 

As such, they make for valuable marketing tools since they shed light on the merits of your new launches. 

Sales Funnels Software Pages Help Raise Brand Awareness 

As mentioned, the design of your pages matters. That is why you need a visual sales funnel builder in the first place. It can help you create separate pages that help raise brand awareness. 

For one, these can give your clients a preview of your website. Even if they opt out of your online advertising form, they will have enough brand recall in the process. 

The next time they come across your sales funnel software tools, you might be able to throw a hook around them successfully. 

They Can Assist Sales Funnel Tools In Tracking Data 

Since the typical sales funnel landing page gives you access to crucial data, it can also help you monitor such metrics. 

For example, it allows you to track and analyze page conversion, time on page, or bounce rate. With these numbers, you can better understand your client's responses towards your automated sales funnels. 

Most importantly, these data can help you optimize your funnel builder for the best results. 

They help with the A/B testing on every page element, so you know which works for your marketing campaigns and which doesn't. 

They Help Build Credibility For Customer Relationship Management 

If you want to attract more people to your checkout pages, an effortless way is to have a great landing form. 

Through the help of landing page builders, you can add reviews and ratings—all of which should boost the credibility of your online businesses.

It is no secret that a verified review from a satisfied customer can help you earn more sales in the long run! 

They Build SEO-Optimized Sales Funnels 

When you create sales funnels and forms, you get to improve your online marketing presence. After all, you can use them to improve your SEO. 

These pages allow you to use targeted keywords for the content. 

Additionally, they help you rank through optimized title tags, alt tags, meta-descriptions, headings, internal links, images, and videos. 

The same goes for the page's URL. Keeping it short (50-65 characters) should help boost your SEO in no time. 

Conclusion

As mentioned, there are plenty of benefits to creating unlimited landing pages to build sales funnels. With these marketing materials, you are sure to improve your online sales per month.

How To Find A Respected Social Media Audit Firm

The Harvard Business Review found that 25 percent of the content one can find on the internet when customers search for a brand name is generated by other consumers. They also found that consumers have a higher sense of trust about this type of content from their fellow consumer than they do other information that can be found online about brands. 

For this reason, it makes social media information crucial to branding and how a business is perceived. 

What Is A Social Media Audit? 

It is one thing to create content for your social media channels, ensure your posts are timed to your audience and gather analytical data from traffic on the sites and the metrics of your followers. It is far another thing to do a social media audit. This is the time when you look at the larger picture and assess if all of this social media work is paying off for your company. 

In an audit of social media, you will ensure that all of your social media is up to date and contains your branding consistently as well as the brand's voice. You will also need to determine what content on your social media is doing well with customers, find out what social media channels your customers prefer and are using and check to see how key competitors stack up in their use of social media. 

How To Complete A Social Media Audit 

You need to make a database or spreadsheet of every social media account your company uses. Update information that has changed or is dated. Ensure that all parts of your branding are consistently portrayed in each social media, including the brand's voice. 

Then, you need to use tools such as Google Analytics, Facebook Insights and Twitter Analytics (X) to get demographic information on your users. 

You also need to find out what types of content you are creating that is generating the best customer engagement. This includes determining how engaged customers are with your influencers and how well they are creating conversions. 

Find out what you are doing on social media and compare it to what your customer base is doing on social media. You may find that you are using social media in a manner that they are not. Thus, you are losing opportunities. Also, compare what your top competitors are doing on social media in terms of which channels they are using, what types of content, the frequency of their content sharing, influencers and how they are used, as well as check their customer engagement. 

Frequency 

You can perform your larger audit either quarterly or semi-annually. You need to do a monthly check of your metrics as well as analytics and respond to changes. 

Red Flags 

A huge red flag in your audit of social media is if you find that customers have complaints on some social media channel that you are ignoring. 

Another red flag is when you are not providing customers an opportunity to engage with your brand and your social media channel. An example of generating engagement is the YouTuber Cole and Marmalade who posts cat videos. He regularly posts a single picture with a question that elicits thousands of his followers to respond. Also, his videos also ask viewers to respond and/or come up with more ideas to what they saw in the video. 

Analysis Of Results 

Sometimes, it is easiest to place your audit of social media - detailing how your company, your customers and your competitors are using social media - into a spreadsheet. This helps make a clearer direct comparison to help fuel action plans for changes on how to make social media outreach more effective and engaging for your customers. 

When to Make Major Changes In Response To Social Media Audits 

One suggestion on when to make some major changes in your social media campaigns is when you find your customers use a different type of social media than your company. Also, changes are warranted when you are failing to provide something that is more successful within a particular social media channel that competitors are providing with good effect. An example would be videos or photos within a certain social media channel, where you just provide texts. 

Also, you need to examine your influencers and see if they are still engaging with your customers and drawing more converts. 

Netbase – Highly Respected Social Media Audit Firm 

One social media analytics company that is gaining many high-powered companies as converts is Netbase. Coca Cola, Cuisinart, Lloyd's Bank, GoDaddy, Taco Bell, IMAX and many others are enthusiastically using Netbase because the company listens to their unique needs and is constantly adapting and improving their social analytics offerings in response to their clients' requests. 

Netbase offers customer experience and social media analytics. They use AI interfaces that provide clients with actionable insights and recommendations, based upon customer data. In fact, they utilize all of the customer data, including social media, survey and customer support data to help drive companies to create an atmosphere of thorough customer success.

Kambda's Unique Edge In Costa Rican Nearshore App Development

Embarking on an app development project is a significant undertaking, and choosing the right partner can make all the difference. In this blog post, we explore why Kambda, based in the vibrant landscape of Costa Rica, stands out as the premier choice for businesses seeking excellence in nearshore app development. 

1. Proven Track Record In Costa Rica

Kambda brings a wealth of experience to the table with a proven track record in Costa Rican nearshore app development. Their portfolio is a testament to successful ventures, showcasing their ability to deliver high-quality solutions across diverse industries. 

2. Exceptional Talent Pool In Costa Rica

Central to Kambda's success is its exceptional talent pool, rooted in Costa Rica. The team comprises seasoned developers, designers, and project managers, offering a diverse skill set and expertise in various technologies. Entrusting your app development to Kambda means placing it in the capable hands of professionals with a deep understanding of the industry. 

3. Client-Centric Approach From Costa Rica

Kambda's client-centric approach is finely tuned to understand and meet client needs. The Costa Rican-based team actively collaborates with clients, ensuring transparent communication and a commitment to surpassing expectations. This approach fosters a partnership where client goals are at the forefront of every project. 

4. Cost-Effective Solutions From Costa Rica

Kambda leverages the advantages of nearshore development based in Costa Rica, offering cost-effective solutions without compromising quality. Businesses seeking value-driven app development within budget constraints find Kambda's approach to pricing competitive and attractive. 

5. Proximity Advantage In Costa Rica

Geographical proximity is a distinct advantage of partnering with Kambda, situated in Costa Rica. The teams operate from nearby countries, ensuring real-time collaboration, efficient communication, and seamless coordination. This proximity creates an environment conducive to successful project delivery and meaningful partnerships. 

6. Agile Methodology From Costa Rica

Kambda, rooted in Costa Rica, adopts agile development methodologies. This commitment to agility ensures flexibility and adaptability throughout the project lifecycle. Clients benefit from iterative development, quick adjustments to changing requirements, and an overall streamlined development process that aligns with industry best practices. 

Conclusion

In conclusion, Kambda's unique edge in Costa Rican nearshore app development lies in its proven track record, exceptional talent pool, client-centric approach, cost-effective solutions, proximity advantage, and agile methodology. Choosing Kambda means choosing a partner deeply rooted in the dynamics of Costa Rica, offering not only technical prowess but also a commitment to excellence and innovation in turning your app vision into a digital reality.

Pricing Dynamics Of Nearshore Development Services

In today's globalized world, businesses are increasingly turning to nearshore development services to leverage cost advantages, tap into talent pools, and enhance collaboration. This article delves into the pricing dynamics of nearshore development services, shedding light on the factors that influence pricing, the cost savings compared to onshore options, and the value businesses can expect from this approach. 

Factors Influencing Nearshore Development Pricing 

Several factors influence the pricing of nearshore development services. The country of choice plays a crucial role, as different regions offer varying cost structures and labor rates. Factors such as the level of expertise required, project complexity, and the size of the development team also impact pricing. Additionally, the service provider's reputation, experience, and track record may influence the rates. Cultural proximity, time zone compatibility, and language proficiency are additional considerations that affect the pricing of nearshore development services. 

Cost Savings Compared To Onshore Options 

One of the primary motivations for opting for nearshore development services is cost savings. Nearshore outsourcing allows businesses to access talent from countries with lower labor costs while maintaining proximity and ease of communication. While the actual cost savings depend on the specific country and project, nearshore development typically offers substantial cost advantages compared to onshore options. Companies can expect to reduce their development costs significantly while still ensuring quality, efficiency, and collaboration. 

Value Proposition Of Nearshore Development Services 

Beyond cost savings, nearshore development services provide several value propositions for businesses. Nearshore teams often offer a high level of technical expertise and specialized skills, providing access to talent that may be in short supply locally. The geographic proximity and shared time zones facilitate real-time collaboration, enabling effective communication, shorter development cycles, and faster time-to-market. Moreover, nearshore development services can offer cultural alignment, leading to smoother project management, reduced risks, and improved overall productivity. 

Conclusion

Nearshore development services present businesses with an attractive option for software development, combining cost savings with access to specialized skills and enhanced collaboration. By considering factors such as country of choice, project complexity, and team size, businesses can find nearshore partners that align with their requirements and budget, unlocking the benefits of this outsourcing approach.

Guide To Digital Wayfinding: Meaning And Importance

Picture this — massive skyscrapers with ornate directories or spacious corporate campuses with a 'You are Here' sign posted throughout. Wayfinding makes it easy for consumers or visitors to navigate these large spaces. This is why it is always been a significant part of large establishments and workplaces. 

While the spirit of wayfinding lives on today, the execution has changed drastically. It is primarily digital now! Most establishments today either use an interactive wayfinding software program, a wayfinding kiosk, or digital signage as high-tech guideposts to keep people from getting lost! 

Though what exactly is digital wayfinding, and how are they important? Like most modern workplace features, it all comes down to technology and the advantages they offer! 

What is Digital Wayfinding? 

Whether inside a tall building or a sprawling campus with several facilities spread across hectares, digital wayfinding will make navigating the physical space much easier. With electronic maps and high-tech digital wayfinding solutions available for real-time point-to-point navigation, it now takes one single touch to know your exact location! 

Wayfinding signage is a hybrid of physical and digital solutions. It combines the ease of use that most people use on their mobile phones and tablets with large-scale displays, making it an effective way to guide employees or visitors throughout the space. 

When placed strategically throughout a large facility such as a campus, shopping mall, or airport, digital wayfinding solutions become an effective and valuable resource that helps visitors save time, boost their overall experience, diminish stress, and become more familiar with the property. 

Where Is Digital Wayfinding Used? 

Due to its tremendous potential, digital wayfinding is becoming more common in non-commercial and commercial segments. Here are a few niches where digital wayfinding has shown real promise: 

• Airports: Airports tend to be massive and can be complicated to navigate. With digital wayfinding, they can be less stressful environments and even help travelers to not miss their flights. 

• Healthcare: Large hospitals use digital wayfinding to offer convenience to caregivers and patients who may need urgent medical assistance or have physical limitations that limit their mobility. 

• Education: Universities and colleges deploy wayfinding systems to help vendors and visitors better navigate between campuses. It also serves as useful for new students who still need help getting around. 

• Corporate Offices: Large companies with multi-building campuses employ wayfinding technology to assist various employees and contractors in finding the places they are looking for. 

• Shopping Malls: Malls deploy freestanding digital wayfinding kiosks to help customers locate stores, restaurants, and services. 

• Government Offices: Government buildings utilize wayfinding technology to assist visitors in locating the correct room or building they are required to be in. 

What Makes Digital Wayfinding Important? 

Digital wayfinding has several uses and benefits. You can easily bend and customize them to make the benefits fit the needs of your audience. 

Have a look at 6 of the significant benefits of digital wayfinding here: 

1. Easier Navigation 

When potential guests, customers, employees, or visitors step foot into your facility, arming them with tools for independent navigation is a gift they will appreciate. Digital wayfinding signage is an excellent addition to any kiosk, tablet, or screen you already have in your lobby or corridors. 

Using digital wayfinding ensures that your visitors can conveniently navigate the space. As opposed to staff directing them, digital wayfinding systems can allow them to take charge of their journey. 

2. Aesthetically Pleasing 

What is more eye-catching? An interactive console or a table of brochures and pamphlets? It is probably safe to rule out the latter option in this. Interactive digital wayfinding gives your customers or visitors the first impression of your commitment to organizational and consumer-friendly practices. 

Moreover, visually-pleasing designs are a necessary component in the success of a company or business — and digital wayfinding happens to fit the bill! Imagery selection and color scheme reinforce the brand further, emphasizing your organization's message without clutter. 

3. Keeps Visitors Satisfied 

When your visitors won't need to roam around to find their desired destinations, they will surely be satisfied and pleased. Additionally, you are offering things and solutions their way! 

It means you are helping them navigate the building or campus, mainly using a digital screen they are personally operating. Hence, they will feel more accomplished. 

4. Saves Time 

Most reception staff would spend their shift directing people to the right path, department, floor, or office. Among the most significant benefits of digital wayfinding is that it can save plenty of employee time. 

If a single screen can allow an array of customers to navigate where they need to go, it frees up your employees and staff for other revenue-generating tasks and activities. They won't waste too much time giving directions to everyone who walks through your doors. 

5. A Lasting Brand Impression And Impact 

Digital wayfinding can also leave a lasting brand impression on your visitors and customers. With a bright, visually-appealing screen here and there around the campus, you can build an aesthetically rich brand image for your customers. 

You show that you are updated with technological transformations, can put the control key in your customer's hands, and know how to make the environment pleasing. The personal touch with interactive visuals on-screen heightens your brand impression, helping with customer retention and satisfaction. It could also contribute to the increase in your overall sales. 

6. Update Floor Plans 

With printed maps and static signs, everything can quickly get outdated. Names are changed, offices or stores are moved, and the path you want visitors to take can vary yearly or even monthly. Renovation can change and shift things around. Your visitors will need to know about that. 

The ideal solution now would be to use web-based and easy-to-update digital wayfinding signage. Revise the new locations, make the necessary changes, and let the signage software auto-update the same on the screens instantly. You may even display announcements there, relaying to your visitors that there have been a few changes and where they can find the new locations. 

This Is The Way To Use Digital Wayfinding Solutions 

The modern consumer is accustomed and used to ease — ease of use, ease of ordering, ease of mapping, ease of everything, really. So, to properly and effectively cater to the needs and desires of your customers, it only makes incredible sense to implement convenient solutions that would make their lives easier. 

Undoubtedly, interactive map solutions can be convenient and fun experiences for your customers and visitors. Digital wayfinding solutions can help address a wide assortment of user needs, effectively stepping up your customer service by a few notches!

Advantages Of Hiring A Ruby On Rails Development Company

Hiring a ruby on rails development company can be hugely advantageous for any business. Not only they will have the ability to allow you to get the best results quickly and cost-effectively, but also ensure that the end product is of top quality. 

A good agency should provide a range of services as well as huge value. They will commit to meeting deadlines, keeping their promises and helping save both time and money. Furthermore, they should have in-depth knowledge of web development and give reliable solutions. Most importantly, you need to trust them to deliver enhanced management, better support and improved performance overall. With a united and dependable team at your side, you can make sure to maximize your budget and achieve success. 

Kambda´s ruby on rails development team can be an excellent option for your business. They will guarantee professional results in a fast and cost-efficient manner, while ensuring that the end product is of highest quality. We have a rich portfolio of services and offer huge value. We will agree with your deadlines, keep up our promises and help you save time and money. 

Furthermore, we have expert knowledge in web development and provide reliable solutions. Most importantly, you need to trust in our team to deliver improved management, better support and improved overall performance. With a strong team at your side, you can be sure of getting the most out of your budget and finding success. 

RoR developers can help a great deal. The big advantages to your business are as follows: 

From their expertise in web development to meeting your deadlines, you will be able to trust them to help save time and money while ensuring the highest quality product is delivered. With the ability to maintain promises and agreements as well as offering reliable solutions, you can rely on an agency like this for improved management, better support and improved overall performance. The trustworthiness of a big and united team at your side allows for bigger success and more out of your budget. 

No matter how complex your application is, it can be easily extended with new features and business logic. Check our portfolio of ruby on rails projects and work with a team with more than 10 years of expertise for the best dev results. It is time you got your app developed by the best at a fraction of the price compared to other RoR developers.

5 Content Marketing Tips For B2B SaaS Businesses

If you are in the B2B SaaS industry, you know how challenging it can be for marketers. It is getting to be a much more competitive and congested global market so you need to stand out if you want a shot at surviving and thriving. Competing companies are popping up everywhere in the modern digital economy. And if you have not started getting serious about your content marketing strategy, you are in the right place here on Marketing Masterminds. Why is it so important to step up your game in the B2B SaaS business? 

It is crucial to level up due to nearly three quarters of organizations recently surveyed saying that by 2024 at least 88% of their software programs will be SaaS (software-as-a-service), which is of course only expected to grow each year. When it comes to B2B (business to business) SaaS, a lot of the cloud products can appear complex, or require some degree of explanation, tutorial, or how-to guide. In this way, content marketing and the B2B SaaS industries are a match made in heaven, since content marketing has exploded alongside the development and popularity of SaaS. 

One marketer we used to work with said it best: “The only way to win at content marketing is for the reader to say: This was written specifically for me.” 

So what exactly is a Content Marketing Strategy? It is first helpful to define terms when we mention a “content marketing strategy” for software marketers with KPI concerns.

What Is A Content Marketing Strategy?

We're flooded daily with the word "content", and it’s hard to differentiate what is helpful, what converts potential prospects into customers, and what is just noise. Let’s take it straight from the source - the Content Marketing Institute (who would seem like they know what they are talking about) says that a content marketing strategy is a “strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” 

At Marketing Masterminds Media, we're extremely familiar with a content marketing strategy (CMS) not only because we develop and publish our own, but we also implement them for our customers. It’s definitely our thing. Because of that, we’re going to share with you, the B2B SaaS marketing crowd, exactly the steps you can take to develop your own SaaS marketing strategy and ultimately, turn your content into customers. Here's how to amp up your software-as-a-service business 2 business marketing:

5 Top Tips For B2B SaaS Content Marketers

1. Research What Audiences Want 

Although it could be argued that this should be the first step for any type of strategy, it’s of the utmost importance for creating one for the ubiquitous B2B SaaS industry. 

Since your brand is making the content for your audience, you need to be sure it’s what they need, want, care about, or will even look at. This could also be called gaining customer insights, and it’s these insights that will shape the direction, look, and feel of your CMS. There are seemingly endless, and relatively easy, ways to conduct this research: you can take a look at already existing content of yours to see which performs the best, you can take a look at competitors’ content to see what people are engaging with, and you can use keywords tools like Neil Patel's UberSuggest or the SEO software platform Ahrefs. 

Let’s say you’re a social media scheduling and analytics company that provides tools for businesses to plan, share, and schedule all of their content in one place. If you were to search “how do I schedule social media posts in advance?” you also have the option of taking a look at the “people also ask” function on Google. This provides insight into similar queries people are searching for, but it can also serve as great inspiration for the content you should create - because, clearly people are looking for it. In this instance, as seen below, you could add a blog or video (we will get into content types in just a bit) into your CMS that answers the sought after question of “what should I look for in a social media management tool?” Another obvious but often overlooked approach is ASK! Ask your customers what they need an how you can solve their problems or provide value. 

Ask what they want to see, what pain points they have in understanding your app or software, and what types of content they love to consume. Use your social media channels as a market research tool, as if it gives you one-to-one contact with the people you’re creating the strategy for. It will allow you to learn the language of your audience, and also build brand sentiment as you are saying to your customers or followers “ask and you shall receive.” If you don’t have this one to one with your audience just yet, talk with your sales dept to ensure that what you’re delivering is actually being requested. 

2. Understand Your Target Audience's Perspective  

The whole point of a content marketing strategy is to guide your potential customer through the content marketing funnel; from unaware, uninformed, internet stranger, to educated, loyal, brand ambassador. This means you need to understand the buyer’s journey. You have to put yourself in their shoes, and walk yourself through what it takes to go from first click, to credit card swipe. Map out what type of understanding your customer would have at the Top of the Funnel (TOFU), Middle of the Funnel (MOFU) and Bottom of the Funnel (BOFU.) This includes thinking about what questions they’d have, and what they’d need to move on to the next -FU. After you’ve done your research and started to get ideas, look at where your content fits within the B2B marketing funnel. 

You’re probably not going to provide case studies to someone who doesn’t even know what your product does. You can’t expect your potential customers to jump straight from question to conversion - you need to provide value first. Let’s say you’re a project management software company, this means that you most likely have both personal and professional users, and users who have varying models i.e. free vs. premium. You need to address pain points that each of these groups may have. 

This may look like a FAQ blog for initial buyers, who are just getting familiar, and a “Project Management: The Definitive Guide” for your enterprise clients who’ve been around the block. A stellar content strategy would also simultaneously create content that leads that free user to a paying customer; perhaps a video tutorial that shows the awesome features from the paid version. Our Content Marketing & The Marketing Funnel Guide breaks down exactly what types of content perform the best at each stage, and how you can guide your audience from top to bottom - the only time you’d want your customers at the bottom. 

3. Create Content Supporting Company Goals

The research aspect of your CMS is crucial, and understanding your audience is imperative, but you are, after all, a business. This means that the content you are creating needs to support the goals of your B2B SaaS marketing business, and not just provide value for your customers only. In the beginning stages of strategizing, nail down some defined, measurable results that you want to see. This would be the fourth stage of the flowchart below. Depending on where you’re at in the evolution of your company, this may vary. Your focus could be lead generation, audience education, or customer retention - or, all of the above. Without setting relevant and achievable goals that align with the overall marketing strategy, your content will be in vain. The focus of your goal then, should influence which metrics you measure and how you analyze your analytics. For example, if you’re an HR management software company with the goal of lead generation, a metric to measure this success could be #’s of free trial downloads. 

You then can craft and create content that will deliver this objective. You could create a gifographic (yes, that’s a real thing) that highlights the benefits of your product, or some impressive performance stats, with a CTA to download a free trial. You set your goal, you choose your KPI, and then you create the content that will get those results. Likewise, if you want to increase customer retention, your content strategy could be a loyalty program, or members-only newsletter. 

4. Tell Your Audience Who You Are 

Almost 90 percent of consumers who were asked said that authenticity is a key factor in deciding what brands to like and support. This means that consumers can easily distinguish when a brand is being transparent vs. saving face. Although a major step in the content marketing process, it can also be quite a bit of fun, if done correctly. You set the tone of how you want your content to be received, communicated through your brand voice. It’s important to differentiate between the two: your brand voice is the personality of your brand, and the tone can change based on the medium or the message - but it should always be apparent that it’s yours. Buffer, a social media software company hits the nail on the head when it comes to showcasing brand identity. They achieve the goal of fusing their product with their personality, and, in addition to promoting their tool, showcase content that highlights their brand’s willingness to learn and grow. Sure, you want to create content to grow your engagement and increase visibility, but you also want people to enjoy the content of yours that they consume, or else they won’t be returning. 

Most B2B SaaS brands fall into one of the below categories, and deciding who your brand is before you start releasing content makes the strategizing process much easier. Think of your brand as a person - what kind of personality would they have? How would they act in a group of people? List adjectives that describe this personality and weave that tone of voice, approach, and attitude through every piece of content you create. Yes, every. It should be apparent in every Instagram caption, blog title, and paragraph on your website. Then - go nuts; create surveys, infographics, podcasts. Take testimonials from clients or case studies and present them in an interesting way. Look at what other companies are doing and then create the things you wish to see but don’t. And remember, a little humor goes a long way. 

5. Distribute And Amplify As Much As Possible

This step may be the most overlooked but also the one that returns the most rewards. Nothing is worse than spending time and resources researching and creating content, only to hit “post” once, and then leave it to die in the content graveyard. Especially considering the fact that over half of B2B SaaS marketers create at least one piece of content a day, it’s no longer a viable strategy to simply create, share, and hope for the best with this "spray and pray" tactic. This is where cross-platform publishing is huge; it’s essentially an ongoing focus group. You get to see what types of content perform the best on which platforms, which audiences respond most positively to what you’re creating, and can help guide you into editing and tweaking your CMS based on real-time insights. 

For example, if your company, a finance management tool for enterprise, has written a blog about “The Top 5 Financial Applications in 2021,” you’d post it on your blog, and then adapt its contents to better suit your identified target platforms. This may be sharing long-form excerpts from the blog on Reddit, infographics on Facebook, or discussion points regarding the blog on LinkedIn. Then, follow up with commenting and engaging with those who like, comment, and share on these posts. Other tactics to make sure your content gets the spotlight it deserves is investing in SEO expertise, paid ads, or an email marketing list. It should also be noted that the workflow for how you distribute your content should be integral to your CMS, not something that’s done in a random way once you go to share it with the world. 

Company Content Conclusion

After all this is done, analyze the performance of your content frequently so you can always refine your marketing strategy to maximize effectiveness. It comes as no surprise that nearly three quarters of B2B marketers said they have a content marketing strategy documented, up from only a third of marketers two years ago. For B2B SaaS, it’s not so much a case of “if” but “when.” Using this marketer guide as your blueprint, you’ll learn how to create a content marketing strategy that can catapult your brand in front of the eyes of the businesses and people who need your product the most. Now get out there and boost your B2B business big time!

4 Tips For Improving Your Online Marketing

Since online marketing uses the internet to reach a global audience every day of the week, it has the potential to be more profitable than a traditional approach. However, regardless of how well you’re currently using this digital marketing, you may still be missing out on some highly effective online promotional techniques to sell your products or services. 

If you’d like to create a better long-term plan for success, here are some handy tips to generate more traffic and convert more visitors into customers: 

1. Deploy An Industry Specific Automated Marketing Strategy 

Professionals can manage their business more effectively with the help of an automated marketing platform. It will not only help them reach more potential clients but also deliver higher quality work. However, since every industry serves different clientele, businesses need industry-specific platforms. For example, since the accounting industry deals with highly-sensitive data, an accounting business needs reliable, comprehensive, and intelligent cloud-based accounting website software that will meet the confidentiality needs of their clients. 

2. Outsource Your Marketing To A Digital Marketing Agency 

Outsourcing marketing to a digital marketing agency is a superb way to manage cost and time constraints. Marketing professionals with the right skills and software resources to manage your marketing campaigns will help you promote your products or services more effectively. You won’t need to build a marketing team. You also won’t need to spend precious hours trying to figure online marketing out for yourself. 

3. Develop A Powerful Content Marketing Strategy 

Since every business has unique goals based on industry and economic trends, determine what your company’s goals are and develop a content marketing strategy that will help you achieve them. Every marketing plan should include a content strategy to build authority in your niche. After deciding what type of content you want to produce, create a publishing calendar and decide on the best media to use to get your message in front of your audience. For some companies, the right media might be blogging. For others, it might be better to launch a YouTube channel. 

4. Develop A Comprehensive Digital Marketing Campaign 

In a digital marketing campaign, messages are developed, content generated, and advertising created to generate leads. 

Here are five essential software tools to help you run more effective campaigns: 

Graphic Design Software: 

A digital marketing promotion requires graphic design software because you’ll need to create graphics for various platforms, such as websites, blogs, and social media. 

Video Editing Software 

Investing in video editing software will allow you to edit videos and compile them into shorter versions to promote your business on your favorite social media platforms. 

Social Media Management 

You can monitor your brand on various social media channels using social media management tools. These can help you spot any issues or opportunities and engage with customers quickly. 

Analytics Software Tools 

You can use analytics software tools to evaluate and interpret data and extract insights for strategic decision making. Because these SaaS tools provide real-time, accurate data, they offer you a 360-degree view of your business, a comprehensive overview that would not otherwise be possible. 

Content Management Systems:

You can use CMSs to organize, create, and share content across different platforms, including social media. They allow you to manage all your content in one place and make it easier to run an online newsletter, blog, and special promotional events. 

Don't Forget About Email Marketing, SEO, And PPC 

Besides these suggestions, also consider the different types of online advertising available to promote a product or service. Email ads, banner ads, search engine optimization (SEO), YouTube video ads, social media advertisements, and text-based display ads are some powerful ways to extend your marketing reach. All of these are essential digital marketing tools that should be added to your marketer arsenal.

Software Development For Small Businesses Is Essential

Many small companies continue to work most of their processes as in the 80’s and the main reason is because software development is an unattainable dream for many of them. However, we believe that it is an unexplored field and that it has all the potential for growth. 

The first thing you should know is that small and medium-sized companies tend to focus on the commercial sector and services, because their size and characteristics can’t be configured in the industrial sector that requires greater investment of resources. For example, large companies use various management programs in order to operate: from an ERP, through logistics software for the warehouse, a CRM for commercial management, resource management, security, human resources and many more. 

To make this simpler, they develop a single system that integrates all the functionalities or integrate one by one as they are required. In any case, the final result is a giant computer system that requires great maintenance, future adjustments and customization for your needs. 

A medium or small company will never be able to cope with a system of these characteristics, such implantation costs will be unattainable. On the other hand, the vast majority don’t need such systems. It is not the same to organize the operations of 5,000 employees with 300 projects and daily revenue of several millions to get 4 employees on board in the same project. 

The great advantage of working with small companies is that they allow us to be much more agile in development, from the identification of their requirements, review and approval times are shorter, the learning curve is faster and the satisfaction of clients is higher when they see results that allow them to be more efficient with their business processes. 

Why Do Small Businesses Need Software? 

Software is a necessity for all types of business by and large; software might be a small window to your business’ success, thanks to improved efficiency, increased engagement with customers, and a reduction of your operation costs. Here are some reasons why you might want to reach out to a software development company: 

• Software can enhance your customer's experience, reducing friction and potentially increasing your revenue. 

• With new software you are open to new marketing channels and opportunities. 

• Software may also help you revamp the way your teams communicate, which helps build a brand through consistency and quick assessment of any situation. 

• You may automate certain tasks with software, reducing operational costs, increasing efficiency and potentially getting more quality results. 

• Software in the form of a mobile app or website can increase your visibility and make it easier for users to reach out to you. 

• For some types of businesses, software is a perfect way of handling common headaches like task delegation, lead and sales tracking, and task and project management. This way you can get on top of your business and make sure it runs as best as it can. 

Why Trust Us? 

Here are some things we do that make software development for small businesses something you can actually aim at: 

• We develop custom software according to your unique goals and processes. If the objective is to standardize processes, a solution-oriented approach should be taken and a thorough QA process needs to take place since a solution that is too complex could cause problems for the organization instead of helping it move forward. 

• We involve those in charge of the processes, especially in traditional or familiar settings. Change can be received with reluctance from company members, making it necessary to work with all the participants to make them feel the project is their own. This helps guarantee the achievement of the objectives set.

• We use agile methodologies, which allow the client to see small advances, provide feedback, improve and visualize early victories that embody the changes the software will bring for the company. 

• We choose a reliable development language that does not require too many changes and / or future updates, companies appreciate it and will surely want to work on similar projects in the future. 

• We work at your own pace. We understand that working on your first software is a huge commitment in terms of time and resources. That is why we want to accomodate to you and your needs rather than all the way around. We have different working arrangements so your experience with us leaves you feeling happy. 

• We do digital transformation. We help companies move their offline processes digital. We aim at helping you define your requirements and turning them in faster, more efficient solutions for your company. Whether  a CRM, Web App or mobile app, we have done it all. 

Conclusion

We know developing your own software might be a source for great anxiety, especially if you are dealing with the wrong development partners. We want to help you build great software so send us a message or chat with us to talk about your project. This way, you will gain some trust in the process of SaaS program development and understand that this anxiety is unfounded. We have helped several companies build their tech dreams with smart SaaS solutions.

How To Bulk Install WordPress Plugins

Starting a new website from scratch is already a stressful situation. Even if you have one already up and running and have already done the process once. It still can give you quite a headache, and no medicine can help you with this kind. 

Therefore, being in the WordPress business, you probably have some favorite plugins and themes. Those are the tools that you trust and don't want to risk with some new ones. They already have proven to be of good quality and of good use, and if something is working, then do not change it. 

That's fair, but the process of installing one by one can be dull and time-consuming. You will need to unzip the plugins, enter the license key, activate them, and so on. It is a long process. 

We get it- no one has time for that and that time can be spent in a much better way. 

What if we told you that you can do a bulk installation of your favorite tools? Like, you can install them all at once with just one click. That's possible with one tool by the name of WP Reset. 

WP Reset – The Hero Without A Cape! 

It is a tool that will ease your installation process by a mile! It has a collection feature where you can put your plugins and themes. And you can put however of them you want - there is no limit. 

That way, when you click install and activate in that collection, all of your plugins will be installed by the WordPress Reset plugin. You can easily spend that time with your close ones on a lunch date while this tool takes charge. 

You can also make as many collections as you want. Once you create your collections, you can use them on any site of yours. There is no need to create them over and over again. The reason behind that is because they are patiently waiting for you in the cloud. 

We all know the trouble of saving the license keys. Sometimes we forget where we hide them. It is like a treasure hunt when you want to find them. 

But the hunt is over because you can save them in your collections. And, no worries, they will be encrypted. 

Besides, this rock star also helps you go back in time. Let's say you updated a plugin, and your site isn't working anymore. There is no need for a breakdown and trying to figure out what went on. 

It can happen for various reasons. The newly updated plugin is not working with the rest of the tools, or the plugin is outdated. 

That's why when choosing a plugin, always check if they do updates regularly and do you get the needed support for it. That will tell you if the plugin is worth being on your site! 

Even if you install a brand-new plugin that you found, things can go downhill pretty quickly. 

Simply with just one click, go back to the moment where everything was okay. It's like having your own little time machine. 

That is because this tool creates snapshots before any huge change that you make. Before you update the plugin, any activation or deactivation, there will be a snapshot taken. 

You can take as many snapshots as you want - no limit here. And restoring them takes only one click. Besides, you do not need to worry about the size of those snapshots. They take up about 3MB of your space, and the old ones are going straight to the trash bin. 

Nevertheless, since you can install all of your plugins at once, you can also erase everything with one button. The nuclear reset button lets you delete everything off your site - not a single crumb will be left on the site. 

That is because when you install a theme that you like, they bring additional and unnecessary files with it. Hit the button for nuclear reset, and everything will be gone in 30 seconds. 

Now, this is a solution for anyone who is looking to start fresh with their website. There is nothing better than to have a tool that is this versatile. It helps you install all at once and delete everything at once. 

One other thing that is a fear of every website owner is the White screen of death. That is when nothing works on your site - you can't even access the admin panel. That is a huge problem for sure, but it is a piece of cake if you have WP Reset. 

WP Reset offers an Emergency Recovery tool that is a standalone script. It is independent of any WP files. That's the reason why it will always work and why you will be able to fix the white screen. 

It is pretty much an easy process, you will need to open it via a secure link, and it will help you get your site up like a pro! With this in your back pocket, you and your customers will never again have a fear of a white screen. 

Conclusion 

As said before, installing your favorite 10, 20, or even 30 plugins on your WordPress website or blog can be a long process. Not only long but a boring one too. Let WP Reset take your work out of your hands and sit back and relax. 

Your plugins are like your employees - you need to take good care of them. If they mess up, you need someone to fix it up. And right there and then, WP reset will come in flying like a superhero and take you back to the time where your plugin was working fine.

5 Reasons Call Centers Use Agent Screen Recording Software Programs

Call centers are no longer made up of dedicated work spaces that agents punch in and out of every day. The modern call center is made up of office agents and remote “work-from-anywhere” employees. This evolution has made call center performance testing a challenge. How do quality managers evaluate a workforce that’s spread apart? 

All evaluations in call centers rely on a set of metrics and parameters that define successful performance. Obtaining the data needed for the evaluation is the major challenge because remote all center agents often work alone with a higher degree of autonomy. 

Agent screen recording is proving to supply that missing performance data and is becoming easier to deploy than ever before. 

Agent Screen Recording For Call Centers (On-Site And Remote) 

Few call centers can feasibly operate without a plan for remote customer service representatives. To track employee performance, the process of collecting quality data must follow the employee. In the past, this kind of deployment was riddled with pitfalls stemming from the fact that agents suddenly had to do their customer service job and become their own IT departments. This sometimes causes serious security compromises and compliance issues. 

Even when an employee manages to set up a secure, compliant remote work environment, performance becomes hard to monitor. Company time spent at home can blur the distinction between personal computer use and company computer use. When your agent is fielding a sales or support call with movies streaming in the background, performance begins to suffer, but how is the manager to know? 

Enter agent screen recording. This isn’t a secret spying program meant to catch your agents. It’s a process with a two-fold benefit: accountability and performance measurement. Let’s take a look at 5 areas of performance that agent screen recording can help you improve. 

5 Reasons Call Centers Should Use Customer Service Agent Screen Recording Software Programs

1. Agent Efficiency 

Whether an agent is remote or working on-site, agent screen recording renders the critical data needed to evaluate the agent’s workflow fully. A well-formed agent workflow is the key to call center efficiency. 

Is there a repetitive screen action that slows your agents down? Or do certain agents struggle with parts of your CX software and need more training? Do they allow distractions like music or other media to run in the background? 

When you have an agent who isn’t closing as many calls as the others, a review of their onscreen activity along with the call audio/video will help you spot the efficiency gaps and tweak their performance. 

2. Improved Agent Performance And Customer Satisfaction 

Agent screen recording carries with it a certain accountability. Your employee knows they’re on company time and that the screen is reviewable. While at a glance, this might sound like an overbearing scare tactic, it’s not. 

Any call center's goal is to increase customer satisfaction, and supervisors must use every tool available to do that. In work-from-anywhere scenarios, agent screen recording takes the place of the roving supervisor. In large on-site operations, screen recording fills in gaps a supervisor might otherwise miss. 

Let your employee know upfront that your call scoring will include a screen review. Does the knowledge of screen recording potentially change their behavior on a call? Yes, but typically for the better. 

3. Increased Compliance 

Your customers hand over personal data on just about every call they make to you. Credit card and personal ID numbers don’t just get spoken over the phone; they get handled on screen. Most industries have very specific laws governing how your company is to handle that data, and failure to comply can be very costly. 

Ensuring your agents protect vulnerable customer data is one of the primary concerns of any supervisor or compliance officer. Sometimes employees unwittingly expose customer data by storing it locally or having a malicious website open in the background. 

When your organization exposes customer data, you face loss of the customer, money, and reputation. Agent screen recording helps the supervisor track risky behaviors and compliance failures before they snowball into compromised data. These discoveries help you to lock down your customer data and train your employees in compliance and security. 

4. Faster Dispute Resolution 

Every company deals with disputes, but the results of any customer issue vary widely depending on the amount of data you’ve collected. When a dispute arises, your quality team will hone in on every customer and agent interaction recorded, looking for where things went wrong. 

More data truly is more power here. Think of a call recording as your ears and the screen recording as your eyes. Having both available makes a much more reliable witness to the events of every interaction. 

Even if your company is in the wrong, making that discovery earlier helps you get ahead of the situation and make amends with your customer instead of spending money on legal proceedings. Companies that admit fault actually enhance customer loyalty and retention. 

5. Employee Training Demonstration Data 

Having to train employees, while necessary, cuts into productivity when your training curriculum lacks clear examples of the best practices. Call and screen recordings are incredibly useful for conveying the best (and worst) practices in your call center. 

Keeping a growing list of recorded, real-world examples of your agent and customer interactions equip your company to better prepare agents for the tasks at hand, and in shorter periods of time. 

How Do I Implement Call Center Agent Screen Recording? 

Some call platforms bundle call, video conference and screen recording into a single platform. Cloud-based platforms are a wise choice when adding agent screen recording to your call center design because they don’t require on-site or proprietary hardware. 

Without a doubt, including all center agent screen recordings in your quality management practices is a proven way to increase your customer satisfaction, loyalty, and retention.

Software Development In Costa Rica

It is normal that companies always think first of a continent like Asia for issues related to software development, however, today there are other rising players in offshore outsourcing and Costa Rica is one of them. 

There are many reasons and although we could expand on the details, we believe that there are three of them that stand out and that demonstrate that software development in Costa Rica becomes a great outsourcing partner for companies in the United States particularly. 

With this brief instruction, we can talk about three of the main reasons why of nearshore software development in Costa Rica. 

High-Quality Technological Infrastructure 

This Central American country was already gaining attention and focus around the world because companies such as IBM, HP Intel, among others, had established a development center each in the country. But now, with an even greater focus on R&D efforts in the tech space, San José is being billed as the Silicon Valley of Costa Rica. With huge and ever-growing technology parks, such as the American Free Zone and Global Park, which are home to hundreds of software development companies, as well as well-known companies from the healthcare technology sector flocking to develop innovative medical devices. 

In these technology parks, which are also often free trade zones, software development companies also enjoy certain tax benefits, further encouraging active growth and strong interest in the field of IT outsourcing. 

Close Time Zones Between Costa Rica And The U.S. 

The time zone is one of the main concerns of American companies about outsourcing work to foreign software development companies. If the time zone is too far apart, as in Asia, it is less preferable for US companies, since real-time communication is hardly feasible for both parties. However, with Costa Rica, this is not a concern as the United States is only two hours ahead of Costa Rica, which means that Costa Rican developers will be working and available to contact at almost the same time as the American company. 

The tiny difference in time zones makes Costa Rica a nearshore place for outsourcing, and nearshoring itself is very beneficial for businesses, particularly those based in the US. This real-time collaboration is highly desirable, as it makes the project progress smoother and faster because inquiries and issues can be resolved quickly and necessary changes can be made on time. This makes Costa Rica, a location close to the United States, an ideal place for companies in that country to outsource software development. 

Costa Rica And The US Have Similar Cultures 

Although Spanish is its natural language, Costa Rica is one of the most westernized bilingual countries in all of Latin America, with a literacy rate of 96%. Additionally, Costa Rica has aligned itself with states culture through its dedication to science and technology education and business practices. The tech community is also looking for certifications that are valuable to North American companies, such as PMP, Six Sigma, ITIL, and more. 

Costa Rican Conclusion

By way of conclusion we can say that the foundation is in place, that fame has already been created and that all the benefits that companies obtain by subcontracting to Costa Rica are already known. As a result, the list of companies opting for nearshore in Costa Rica continues to grow. Tech giants continue to plan to establish Costa Rican offices there as its infrastructure grows.