Guide To Digital Wayfinding: Meaning And Importance

Picture this — massive skyscrapers with ornate directories or spacious corporate campuses with a 'You are Here' sign posted throughout. Wayfinding makes it easy for consumers or visitors to navigate these large spaces. This is why it is always been a significant part of large establishments and workplaces. 

While the spirit of wayfinding lives on today, the execution has changed drastically. It is primarily digital now! Most establishments today either use an interactive wayfinding software program, a wayfinding kiosk, or digital signage as high-tech guideposts to keep people from getting lost! 

Though what exactly is digital wayfinding, and how are they important? Like most modern workplace features, it all comes down to technology and the advantages they offer! 

What is Digital Wayfinding? 

Whether inside a tall building or a sprawling campus with several facilities spread across hectares, digital wayfinding will make navigating the physical space much easier. With electronic maps and high-tech digital wayfinding solutions available for real-time point-to-point navigation, it now takes one single touch to know your exact location! 

Wayfinding signage is a hybrid of physical and digital solutions. It combines the ease of use that most people use on their mobile phones and tablets with large-scale displays, making it an effective way to guide employees or visitors throughout the space. 

When placed strategically throughout a large facility such as a campus, shopping mall, or airport, digital wayfinding solutions become an effective and valuable resource that helps visitors save time, boost their overall experience, diminish stress, and become more familiar with the property. 

Where Is Digital Wayfinding Used? 

Due to its tremendous potential, digital wayfinding is becoming more common in non-commercial and commercial segments. Here are a few niches where digital wayfinding has shown real promise: 

• Airports: Airports tend to be massive and can be complicated to navigate. With digital wayfinding, they can be less stressful environments and even help travelers to not miss their flights. 

• Healthcare: Large hospitals use digital wayfinding to offer convenience to caregivers and patients who may need urgent medical assistance or have physical limitations that limit their mobility. 

• Education: Universities and colleges deploy wayfinding systems to help vendors and visitors better navigate between campuses. It also serves as useful for new students who still need help getting around. 

• Corporate Offices: Large companies with multi-building campuses employ wayfinding technology to assist various employees and contractors in finding the places they are looking for. 

• Shopping Malls: Malls deploy freestanding digital wayfinding kiosks to help customers locate stores, restaurants, and services. 

• Government Offices: Government buildings utilize wayfinding technology to assist visitors in locating the correct room or building they are required to be in. 

What Makes Digital Wayfinding Important? 

Digital wayfinding has several uses and benefits. You can easily bend and customize them to make the benefits fit the needs of your audience. 

Have a look at 6 of the significant benefits of digital wayfinding here: 

1. Easier Navigation 

When potential guests, customers, employees, or visitors step foot into your facility, arming them with tools for independent navigation is a gift they will appreciate. Digital wayfinding signage is an excellent addition to any kiosk, tablet, or screen you already have in your lobby or corridors. 

Using digital wayfinding ensures that your visitors can conveniently navigate the space. As opposed to staff directing them, digital wayfinding systems can allow them to take charge of their journey. 

2. Aesthetically Pleasing 

What is more eye-catching? An interactive console or a table of brochures and pamphlets? It is probably safe to rule out the latter option in this. Interactive digital wayfinding gives your customers or visitors the first impression of your commitment to organizational and consumer-friendly practices. 

Moreover, visually-pleasing designs are a necessary component in the success of a company or business — and digital wayfinding happens to fit the bill! Imagery selection and color scheme reinforce the brand further, emphasizing your organization's message without clutter. 

3. Keeps Visitors Satisfied 

When your visitors won't need to roam around to find their desired destinations, they will surely be satisfied and pleased. Additionally, you are offering things and solutions their way! 

It means you are helping them navigate the building or campus, mainly using a digital screen they are personally operating. Hence, they will feel more accomplished. 

4. Saves Time 

Most reception staff would spend their shift directing people to the right path, department, floor, or office. Among the most significant benefits of digital wayfinding is that it can save plenty of employee time. 

If a single screen can allow an array of customers to navigate where they need to go, it frees up your employees and staff for other revenue-generating tasks and activities. They won't waste too much time giving directions to everyone who walks through your doors. 

5. A Lasting Brand Impression And Impact 

Digital wayfinding can also leave a lasting brand impression on your visitors and customers. With a bright, visually-appealing screen here and there around the campus, you can build an aesthetically rich brand image for your customers. 

You show that you are updated with technological transformations, can put the control key in your customer's hands, and know how to make the environment pleasing. The personal touch with interactive visuals on-screen heightens your brand impression, helping with customer retention and satisfaction. It could also contribute to the increase in your overall sales. 

6. Update Floor Plans 

With printed maps and static signs, everything can quickly get outdated. Names are changed, offices or stores are moved, and the path you want visitors to take can vary yearly or even monthly. Renovation can change and shift things around. Your visitors will need to know about that. 

The ideal solution now would be to use web-based and easy-to-update digital wayfinding signage. Revise the new locations, make the necessary changes, and let the signage software auto-update the same on the screens instantly. You may even display announcements there, relaying to your visitors that there have been a few changes and where they can find the new locations. 

This Is The Way To Use Digital Wayfinding Solutions 

The modern consumer is accustomed and used to ease — ease of use, ease of ordering, ease of mapping, ease of everything, really. So, to properly and effectively cater to the needs and desires of your customers, it only makes incredible sense to implement convenient solutions that would make their lives easier. 

Undoubtedly, interactive map solutions can be convenient and fun experiences for your customers and visitors. Digital wayfinding solutions can help address a wide assortment of user needs, effectively stepping up your customer service by a few notches!

How To Improve Your Brand Reputation Online

It is true what they say; reputation is everything. Well, any digital marketing agency in London will tell you when it comes to brand identity, it certainly is. You can spend 15 years building a reputation and 15 minutes ruining it, as the old adage says.

However, no one can have a 100% squeaky clean reputation. We all understand mistakes happen, complaints occur, and this ultimately can cause some damage to your brand's reputation. 

But a couple of negative complaints doesn't mean your brand is completely ruined; there are steps and measures you can take to ensure that you not only improve your reputation but also help build your brand up as a reliable, trustworthy and reputable company. 

Why Is It Important? 

It is essential to manage your online brand reputation because it impacts consumer behaviour, including the most important thing… whether or not they choose to buy from you. 

When potential buyers look at your brand, they want to see if it fits their interests and needs. If they find that you have a good reputation online, then there is a higher chance that they will buy from you because of this alignment. 

Customers who know about your good reputation may be more inclined to continue using your services or products because they know what to expect (i.e. quality). 

You may be thinking, well, brand reputation is all about other people's opinions, which I cannot control. Well, you would be right to a certain extent, but there are ways you can not only change people's opinions but monitor what is said and say you control the conversation around your brand. 

Tracking 

Track your brand mentions. This can be done through social media, search engine results and third-party review sites. You will need to have a strategy in place to follow up on these mentions and respond accordingly. 

Using a monitoring tool that gathers data from multiple sources and offers it all in one place for easy access, you can ensure you don't miss a thing. 

Up Your Social Media Check-Ins 

Be active on social media channels like Facebook, Twitter or LinkedIn that are relevant to your business. 

Social media community management is key here. If someone has slid into your DMs with a question, they will likely expect a quick and fast response, so ensure that you either are checking them regularly or you have a plan in place to ensure each person is responded to within 24 hours. 

If you find something bad said about your company or product/service offerings online that doesn't look legitimate (or at least from an unbiased source), report it immediately so that the offending content gets taken down ASAP! 

UGC 

While professional, well-lit photos on your website look the most appealing and enticing, sometimes a raw, authentic photo of a happy customer can increase your brand's reputation even more effectively. 

So encourage your customer to share their content of them interacting with your brand. User-generated content creates social proof of concept and is very positive for your reputation. 

Let Your Reviews Do The Talking! 

Ask customers who have used your product or service before whether they mind leaving reviews online (especially if they are positive). 

It is not only good practice for businesses nowadays, but it helps consumers feel more confident about buying from companies without first seeing how other people react after doing. 

But don't just delete the bad reviews or ignore them. If someone posts a bad review or complaint on a forum, Facebook page or website, you should reply in a timely manner explaining why you think they have the wrong information or how you can help resolve it. Ideally, try not to make it a public back and forth, but if it is already visible, it can sometimes be good to show that you are willing to put things right for an unhappy customer. 

A simple "Sorry to hear this, have sent you a private DM so we can get to the bottom of this" message can help change the narrative of that initial negative comment. 

Invest In Your SEO 

Getting that coveted top spot on Google's results page carries a lot of weight for any brand. Not only does it show you a reputable brand in Google's eyes, but also the consumers. 

Look to invest in your SEO strategy to ensure that you are up there with the best of the best. We understand that the top spot is these days a highly competitive sport, so at the very least, aim for the top 10. 

A quick tip on how to do this is to stay on top of your blog. 

Conclusion

Your business reputation is everything! By following these tips, you should not only build a good reputation, but repair any damage caused to it in no time.

Consumer Data Mistakes That Could Negatively Impact Your Business

Consumer data is an invaluable resource for businesses. The collection, organization, and evaluation of essential information enables organizations to develop effective marketing strategies, sell products and services, and provide personalized customer experiences. Acquiring consumer data is more straightforward and efficient thanks to modern advances like analytical tools. Despite these advantages, businesses must be aware of the responsibilities and requirements of handling sensitive consumer information. 

Consumers Have Rights 

Although the integration of the internet in everyday life provides various benefits, it also creates more significant risks for consumers. Every action they make online leaves a digital footprint. Names, addresses, phone numbers, email accounts, credit card numbers, banking information, purchase history, social media interactions, and even personal communications are easily accessible. As this personal information could result in theft and fraudulent activity, the government has implemented policies to protect the privacy and rights of consumers. 

Companies Have Obligations 

Consumers have a right to privacy. They have a right to know when their information is being recorded and how that data is used. Consumers can request to be removed from marketing channels or reject the use of their information in any manner. If they provide businesses with data, they also have the assurance that it will remain confidential and secure. If a consumer wants to learn more about how a business uses their data, they can put in data subject access requests (DSAR) to learn more. When their rights or violated or a company refuses to comply, consumers have the right to file a complaint and even receive compensation. 

Common Consumer Data Mistakes 

Most entrepreneurs jump head first into starting a business and implementing marketing and sales processes without understanding their obligations and consumer rights. The consequences can prove challenging to overcome whether they unknowingly or maliciously implement these practices. Could you be making common consumer data mistakes? Review this list to learn more. 

Buying Or Selling Consumer Data 

It’s not uncommon for businesses to turn to third-party sources to acquire or sell information on their target audiences. Although no federal laws exclusively prevent this act, some states have policies to protect consumers. If you operate, purchase, or disclose consumer data to a source within those regulated states, it could cause legal and financial issues. 

Even if you are not legally on the hook, buying and selling consumer data can cause mistrust between you and your target audience. It can ruin your credibility and reputation and ultimately lower your profit potential. 

Violating Company Privacy Policies 

Most companies develop data privacy policies to ensure the safety and confidentiality of consumer information. It’s an effective way to reduce customer suspicions and anxiety and strengthen business relationships. However, once you establish these policies, you must ensure you comply or suffer the consequences. 

Let’s say you vowed to never share or sell consumer data with third-party sources without prior consent. Then, a customer files a DSAR and discovers that you did misuse their data. They can file a complaint with the local and federal governments and request an investigation. You could be financially liable if the agency determines that you’ve violated your privacy policies. 

Poor Data Security Measures 

As a business, it’s vital to protect consumer data to ensure that it is not stolen or used for fraudulent purposes. Although nothing is foolproof, you could be in serious financial trouble if your business encounters a security breach. Such outcomes are possible if it is determined that negligence or inefficient security measures resulted in the breach. Your business could face fines and be responsible for compensating any customers impacted by the cyberattack. 

Data is one of a company's most vital tools to maintain success. Be that as it may, mishandling consumer data can quickly become a business’s worst nightmare. Your ethical, moral, and legal obligation is to acquire, use, store, and manage data efficiently to avoid ruining your reputation, losing business, and facing significant legal ramifications. Any organization guilty of making the consumer data mistakes above should develop practical solutions to maintain positive customer relationships and avoid unfavorable consequences.

11 Restaurant Merchandise Ideas To Keep Them Coming Back

What makes a customer come back to a restaurant, cafe, or food truck? Well, most people will list one of the following food service preferences: 

●  Exquisite food 

●  Acceptable selection of beverages 

●  Elegant ambiance 

●  Perfect background music 

●  Solid atmosphere 

●  Phenomenal location 

●  Excellent service 

And make no mistake, all of the above is valid — no restaurant can function unless it has a bit of everything noted above. But some restaurants take a page or two out of the average business’ book. One idea that a lot of them borrow is the idea of branded marketing via merchandise. 

In order to get the best of promotional marketing for restaurateurs, you will need to think about products that have staying power. The promotional item experts at GoPromotional shared with us these 11 top ideas for restaurants from their hospitality customers. 

11 Most Common Restaurant Promotional Products 

1. Aprons 

An apron is a common item found in most professional kitchens, as well as the average household. As an employer, you will want your staff to feel like pros, so giving away an apron or two with your brand’s logo is perfect. On top of that, if you happen to be running a cooking class, provide your students with some aprons and see how well they fit. 

Naturally, you can give aprons away or sell them at a reasonable price in the restaurant itself. They make for excellent souvenirs, especially to people who enjoy cooking. 

2. Glassware 

One reason behind people buying branded alcoholic drinks is the clever marketing that involves glassware. After all, drinking Heineken from a huge beer jug with the Heineken logo is always an interesting experience. So, as a restaurant owner, you might want to invest in glasses that have your brand’s logo printed on them. Better yet, engraving the logo onto each glass will have more of an effect. 

3. Cooler Bag 

What do you give to a loyal customer who orders takeout food from your restaurant every other night? What about customers that visit weekly and bring new friends with them every time they do? Well, you provide them with a handy cooler bag. 

Cooler bags are not only stylish and elegant, but also incredibly useful. People can take them to a picnic, a hike, a walk, or an outdoor camp, and it will keep the food fresh and the drinks cold. Cooler bags also make great tools for grocery shopping, helping to keep perishables cool during the trip between the store and your refrigerator! And your logo on that cooler bag will be an excellent way to spread some brand awareness. 

4. T-Shirts 

Everyone needs a shirt from time to time. And nothing feels better than receiving a nice, 100% cotton, high-quality tee for free during an event or a celebration. Loyal customers can also receive them as a token of gratitude and good will. 

Naturally, you can go a step beyond and actually merchandise with shirts, distributing them as branded products that anyone can purchase and enjoy. Also, don’t be afraid to have your workers wear them. They will promote the brand passively, but more importantly, they will be wearing a high-end product, that they’ll genuinely enjoy, throughout the shift. 

5. Paper Bags 

What might be the biggest advantage of a big paper bag? Well, it’s quite durable and eco-friendly, and both of these properties are necessary in 2022. Plus, a decent paper bag has a huge canvas for any corporate logo to fit and to be seen by anyone. Every time you give away one of these bags, you will effectively be giving your customers a walking commercial for your business. 

6. Napkins 

An average napkin is decent enough. It’s there to help you wipe away any food or drink remains, and after you’re done, you discard it. In short, it’s an object with a limited lifespan and it’s quite expendable. But that doesn’t mean you can’t use it as an effective component of your restaurant’s branding. 

Lots of restaurants print their own napkins, and some of them go above and beyond to achieve an excellent result. The best napkins are the ones you don’t want to actually use, the ones you will want to take with you and keep as part of a collection. In addition, these little slits of slim paper will be on every table, advertising your brand further to everyone who uses them. 

7. Pens 

Sometimes, you need to stick with the classics, and in the world of promotional gifts and merchandising, the most basic item for sale or gift-giving is a ball-point pen. For a good reason — pens are relatively inexpensive, easy to use, and take up little room. Plus, they can act as a walking advertisement, since you will be reminded of their brand every time you use them. 

You can sell or give pens away, or you can simply place them in a cup for your staff and customers to use. Either way, they will have your company logo right there, for anyone to see. 

8. Reusable Cutlery 

Let’s say that you wanted to advertise your brand while thinking green. Then your solution is simple, and it involves reusable cutlery. 

By giving your customer a set consisting of a spoon, knife, and fork all made of wood, you signal a few things. Firstly, you are showing them that you care. Secondly, you’re willing to spend a little extra on their gifts. And lastly, you’re showing that you’re concerned for the safety of your planet. 

9. Reusable Coffee Cups 

Anything reusable is good, since you’re not creating any additional waste by using durable and long-lasting items. One such item, a reusable coffee cup, is perfect as a gift, either for your customers or your staff. The promotional item experts at GoPromotional say that the stainless steel travel mugs that are so popular today are in high demand from their hospitality clients. 

Gareth Parkin shares, “We have pubs that stock dozens of these a week, using them for giveaways, personalizing them and storing them for regulars to use, or even serving particular drinks in them. Some get their suppliers to share the cost.”  for  t’s an excellent object that you can machine-wash, dry, and use anew as many times as possible. 

10. Mints 

Restaurants focus on food, that much is true. However, eating in one spot for a long time may cause you to have bad breath. So, what better way to fix that than with mints at the dinner table? 

Mints are an excellent gift, insofar as they are both creative and practical. By giving away a box of mints, you signal to the customer that you spared no expense and thought of every detail to enhance their dining experience. 

11. Coasters 

A coaster is an elegant solution in several ways. First, it makes sure that no stains from the liquid remain on the table. Next, it is an excellent gift due to its low price and small size. Finally, it gives an extra bit of decorum to an otherwise empty living room table. 

Restaurants like to keep things tidy, which is why they encourage the use of coasters. But more importantly, a coaster can be of any size, and it can contain any logo or slogan on it. In other words, it was tailor-made for merchandising. 

Maximize Merchandise

As a restaurateur entrepreneur, you should keep in mind that your competition doesn’t sleep. In fact, they can come up with some of the same merchandising ideas as you did. The key is to do the proper research beforehand and focus on being as creative and original as possible with your restaurant or food service business marketing. Even an overused, simple idea like offering pens to customers can be original and fresh if you put your mind to it.

How To Incorporate Customer Reviews In Your Marketing Strategy

Of all the marketing strategies available today, word of mouth and the opinion of others still reign supreme. There’s something about hearing someone give their stamp of approval on a product or service that encourages you to make a purchase. Getting feedback from existing customers also enables brands to enhance their products and services for better results. That’s why companies go to great lengths to obtain reviews. 

If you’re interested in using customer reviews, here are some creative ways to incorporate them into your marketing campaign. 

Place Them On Your Website 

One of the most common ways to display customer reviews is on your company website or eCommerce platform. As visitors check out what you have to offer, they can quickly evaluate the experiences of others. You can create a customer review tab or attach them to products with star ratings and a comment section. 

Add Them To Print Materials 

Does your company use print materials like flyers, postcards, and brochures to advertise its products and services? If so, you can include a few of your top customer reviews on your print materials for an increased chance to convert your audience to sales. 

Create A Promotional Video 

Videos are becoming an increasingly popular way to view and share content. While you may not have the funds to make a commercial, a short video review can serve the same purpose for a lot less. Getting a few customers to talk about their experience and even give demonstrations on how your products work is simple and effective. You can upload the videos on your website, social media pages or send them out in an email blast. 

Share On Social Media 

Social media has become an increasingly popular platform for businesses and consumers to connect. Use your social media pages to highlight customer reviews. Your followers can review, add, or share these reviews with others to improve your brand’s reputation and credibility. 

How To Get Positive Customer Reviews 

While there are review sites where customers can give their opinion on various brands, it’s best to source your own. Here are a few methods to get the reviews you need for your marketing campaign. 

Provide Quality Services 

You can’t very well expect to get positive customer reviews if you’re not providing the best products and services. Talk to existing customers to find out what they like and dislike about your products. Use this information to enhance your services. Whether that means changing the prices or outsourcing your pick pack and ship needs to an eCommerce fulfillment center, the more satisfied your customers are, the easier it is to get high ratings. 

Just Ask 

One of the first options won’t cost you anything. All you have to do is ask. Some people love giving their opinion and won’t mind helping out a business they support. You can ask in person, send out emails, add a link for reviews on receipts and print materials, create a post on social media, or ask at the end of your blog posts. 

Another option is to create widgets and place them on your website and social media platforms. When your customers click on the widget, it will route them to an app to complete a form providing feedback on a recent purchase. 

Offer Discounts 

Some customers are aware of the power in their opinion and would like to be compensated for their services. If that’s the case, you can consider offering discounts on your products or services. Getting a few bucks off something they need can be all the motivation you need to get a decent review. 

Customer Reviews Conclusion

The world of marketing has expanded as technology, and consumer trends continue to evolve. Although it’s in your best interest to consider multiple concepts when marketing your products and services, don’t overlook traditional mediums like the opinion of others. Customer reviews are easy to incorporate into your marketing campaign and can help spread the word about your brand.

12 Best Ways For New Restaurants To Build Their Customer Base

The best way for new restaurants to build their customer base is by offering a variety of affordable and delicious dishes. It's essential to have something on the menu that satisfies everyone. If you're starting, take advantage of trial offers or discounts so people can try your food without breaking the bank. These are some top ideas for reaching more customers as a new restaurateur. 

1. Trial Offers And Discounts 

Offering a tasty discount is an effective way to attract new customers. If they love your food, they'll likely introduce your restaurant to family and friends! This will help you grow your customer base. 

2. Unique Dish Offerings 

Having unique or hard-to-find dishes on the menu is an excellent way to get people excited about trying something different. You could even host special cooking classes for interested customers who want to learn how to cook some of your signature dishes! Since this strategy will appeal more to certain diners, make sure you approach everyone with creative ideas like these if you want yours to succeed. 

3. Local Networking Groups 

Everyone loves the chance to network and make new connections. If you're a new restaurant, look for local networking groups that cater to business owners and entrepreneurs. These meetings are an excellent opportunity to introduce yourself and your food. You never know who might be interested in trying out your establishment. 

4. Implement Online Ordering 

Food delivery is becoming increasingly popular, making delivery options a growing necessity for restaurateurs looking to increase their customer base. Installing an online ordering system is a great way to bring in extra business and attract new customers. It's also a convenient way for regulars to place orders without having to call or visit your restaurant in person. Plus, it can help you manage your food delivery service more efficiently. 

5. Social Media Platforms

Social media is a powerful tool for restaurants. You can attract new customers who may have never heard of your restaurant before by creating engaging content. Make sure to post regularly and interact with followers. This will help create loyal customers who will be more likely to recommend you to others. 

6. Event Planning 

Hosting special events is a great way to bring people in the door. There are many ways to get creative, from wine tastings to cooking classes. Be sure to partner with other local businesses and promote the event heavily. This will help you reach a larger audience and introduce them to your delicious food. 

7. Word-Of-Mouth 

The best way to get new customers is through word-of-mouth. If people love your restaurant, they'll tell their friends and family about it. This type of advertising is organic and free, so make sure your food is up to par. 

8. Referral Programs 

Consider implementing a referral program if you're looking for a more structured way to attract new customers. This will give customers an incentive to bring friends and family into your restaurant. You could offer a discount or free meal for every five people they refer! This is a great way to grow your customer base quickly and efficiently. 

9. Loyalty Programs 

Loyalty programs are another great way to keep customers coming back. By rewarding them for their loyalty, you're showing them that you appreciate their business. This program can be anything from earning free meals to discounts on future visits. Be sure to make the rewards worth it so people feel appreciated. 

10. Host Events For Local Charities 

Hosting an event for a local charity is an excellent way to attract new customers. Everyone loves an opportunity to give back, so promoting the event will be easy. If you want to get involved with charities but do not have enough resources or space to host your event, don't forget to ask if there's anything else you can do! This could be as simple as making a donation or sending over some of your food for a fundraising dinner. 

11. Advertise Internationally 

If your restaurant is unique or specializes in a specific cuisine, you could consider advertising it globally. This will help attract people interested in more than just your local area. You may have to pay for ads on Facebook or Google, but even small businesses can start this type of marketing with minimal investment! Try e-mailing customers who have visited before about signing up for your newsletter so you can reach out again when new deals are available. 

12. Food Tastings 

Food tastings are an easy way to introduce potential diners to your restaurant without overwhelming them. If you host food events such as wine tastings or cooking demonstrations, keep in mind that you want to share your best dishes with them. This way, they'll have a clear idea of what to expect if they come to eat in your restaurant. 

Customer Base Building Conclusion 

Although there are many things you can do to attract customers, the most critical thing is your food. If your restaurant's dishes compete with some of the best in town, people will be more than happy to travel a little further to come to eat at your business. So take a deep breath and have fun! Building a customer base may seem stressful, but remember that it's all part of running a restaurant. And if you put in hard work and follow these steps, you'll be building up returning customers before you know it.

Customer Service In Online Store Matters

Covid-19 forced retailers to go online overnight. The transformation that took months and years happened in a matter of days. 

The retailers are still learning how things work in the online world. Business owners have hired companies providing customer experience solutions online so that they can catch up in the race in which they started too late. 

One thing that has become a significant reason because of which e-commerce store owners are losing or gaining customers is customer support. 

Here are actions you can do to ensure that the customer visiting your e-commerce store gets a flawless experience. 

1. Your Website Should Be Fast

When a customer opens your website, regardless of it being accessed by a laptop or a mobile, it should load quickly. If your website glitches, then the customer will immediately leave and go to another website. 

2. Site Navigation 

When customers enter your site, they should be able to navigate around it easily. This way, the customer will see the product they came to buy and check the other products you offer. Navigation plays a crucial role in providing your customer with a good experience. 

3. Website Design 

Just like people are likely to enter a store with an excellent interior, people will enter a website that looks attractive. You can use 3D designs to make your website appealing. The better the design, the better experience you'll be able to give to your customer. 

4. High-Quality Pictures 

Product pictures you place on your website plays a huge role in selling your product to your customer. It helps your customer identify what you’re offering and what they’re investing their money in. 

5. The Simpler, The Better 

It is understandable that, like a good salesman, you would want to show your customer all sides of the product. However, putting up too many texts or pictures on the website will clutter the screen. The lesser the content, the better the customer experience will be. 

6. Customer Chat Box 

The customer might have questions about the product answering them on time might gain you a sale. A customer representative should always be online to assist the customer. This often becomes a gain changer in the quality of customer experience provided by a business. 

7. Showcase Your Reviews 

When a customer is buying things online, they can't see the product to ensure. So other people's reviews about your product become a testimony based on which they make their purchase. Make a separate review page better yet allot a little space to display reviews on your home page. 

8. Updated Inventory 

You should update the website regularly to mark items as available, wish list, or out of stock. If someone puts an article on the wish list you have restocked, you can send them an email notifying the availability. It makes the consumer feel that they matter to you, and you can also make sales.

Provide Strong Customer Service For Your Online Shop

The digital transformation happened rapidly because of the pandemic. But let's face it was waiting to happen. Things will remain the same even after the pandemic, so the competition ultimately comes down to the type of customer service you provide to your customer. 

A happy customer will be a loyal customer, whether you own an e-commerce store or retail shop (or both).

10 Considerations For Real Estate CRM Systems

Every successful business is usually juggling between finding new leads and retaining the old one. With busy schedules and work overloads, sometimes the retention bit might take a back seat. Such is the case with the real estate sector as well. Most real estate agents are always on the run to meet more clients and interact with them. However, customer relationship management is a very important chunk today. But especially so with the real estate industry. CRM for real estate fetches more sales than contacting new leads. 

Having said that, customers these days are spoiled when it comes to choices. They like things to be up to date and good looking, and fairly so. They are always on the lookout for websites or apps that are user-friendly and look good while giving them the best deals possible. How do some of these real estate companies do better than the others? In most likelihood, the better-performing companies have a real estate CRM system which allows them to maintain a good relationship with their clients. 

In a business like real estate, a sale is not always immediate. This implies that your main target audience is a repeat visitor. In order to attract them and compel them to make a sale, you need a CRM software that can do half the job for you. CRM for real estate has many new requirements and features these days. Here are 10 things to consider before choosing the best one of your company. 

Top Tips To Remember 

1. Does It Reduce Workload  

A simple litmus test is to find out if your chosen CRM software reduces workload and effectively. It is important for this software to cater to your needs. CRM software is not a one size fits all kind of solution that is available in the market. It requires the companies to list down what they expect from it and then finding the one closest to their needs. Once this exercise is performed, the workload must be lower with this new software. 

This reduced workout leaves realtors with some much needed time off from their busy schedules. Visit this website to learn more about how to enjoy your newly available vacation!

2. Excellent Lead Management

Good software will allow agents to contact hundreds of leads at one go or simply shortlist the warm leads. It will give them a concise view of the best opportunities and the previous communication logs to ensure that these agents are not being too pushy. 

For additional lead management, you should hire a top digital marketing agency. Click here to learn more about professional services offered by Ignite Digital, along with some additional insight into real estate and construction. 

3. Mobility  

Everybody is moving to mobile these days. From making business decisions to family decisions, it is all done on mobile. Over 90% of website visitors are from mobile devices. This only means one thing - mobile compatibility. Your CRM tool must be responsive on mobile devices such that it still looks neat and clean when view on phone and allows for the features to be used easily too. 

4. Reminders And Tasks  

An efficient system will provide the company and agents with a seamless procedure that allows them to set tasks for a future date and reminders that can be customised. Some tools allow reminders to be connected to mobile devices to ensure they are not missed. Sometimes realtors and real estate agents just need to remember the basics like managing utilities such as air conditioning, heat and electricity. These things are essential before and in between house showings or open houses. 

5. Do A Trial 

Before finalising your choice on the real estate customer relationship management software, run a free trial to understand how the software works for you. A minimum one week trial is important to realise the advantages and disadvantages of the software and to identify the tweaks required if any. Many of these types of customer relationship management software have custom features that are available at a cost. Weigh your options to see if the expenditure is worth the product at hand. 

6. Compare  

It is crucial to compare features, prices and adaptability before making a purchase. Go on different websites and compare the prices of the same software and different ones. The idea is the get the one which is best in features at the best price there is. In order to get the software with all the features, real estate agents need to first make a list of your required features. 

7. Automation  

Test automation and ask for it too, automation is the way ahead. With companies aiming to contact so many leads, sending out countless emails is a hassle and a waste of resources. If your reminder emails and regular communication can be automated and set up, then all you need to do look keenly into the cases that might convert and handpick them. 

8. Get Insights  

Your CRM software has a bigger role than you think. Check if the software offers effective insights that could improve business intelligence such as the number of visits, number of clicks, number of leads that are repeat visitors and so on. This information is gold in order to convert leads into sales. 

9. Integrate With Other Tools  

No one single tool can do all the tasks you desire. This is why integration with other apps and features is a plus to have. If your CRM can integrate with your other office management tools then half your job is done in terms of seamless intermingling of data and processes. Some CRM programs can even integrate with mortgage lending software.

10. Cloud-Based Software 

A cloud-based CRM software is a good way to go about this choice as this will ensure that you access your system and database from anywhere as information is collected and saved real time. 

Real Estate CRM Software Will Help You Crush It

Real estate is an extremely competitive industry. Realtors and real estate investors will find that investing in a CRM system will help to save them more time and make them more money.

With more time and money available, real estate brokers and investors can focus their attention on selling more houses and new construction opportunities. Click here to learn more about functional and aesthetic construction considerations for new property development.  


I hope you enjoyed this article about top advice for real estate customer relationships management system software.

Interested in reading more articles about CRM and top tech? 

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