How To Incorporate Customer Reviews In Your Marketing Strategy

how to incorporate customer reviews marketing strategy business ratings

Of all the marketing strategies available today, word of mouth and the opinion of others still reign supreme. There’s something about hearing someone give their stamp of approval on a product or service that encourages you to make a purchase. Getting feedback from existing customers also enables brands to enhance their products and services for better results. That’s why companies go to great lengths to obtain reviews. 

If you’re interested in using customer reviews, here are some creative ways to incorporate them into your marketing campaign. 

Place Them On Your Website 

One of the most common ways to display customer reviews is on your company website or eCommerce platform. As visitors check out what you have to offer, they can quickly evaluate the experiences of others. You can create a customer review tab or attach them to products with star ratings and a comment section. 

Add Them To Print Materials 

Does your company use print materials like flyers, postcards, and brochures to advertise its products and services? If so, you can include a few of your top customer reviews on your print materials for an increased chance to convert your audience to sales. 

Create A Promotional Video 

Videos are becoming an increasingly popular way to view and share content. While you may not have the funds to make a commercial, a short video review can serve the same purpose for a lot less. Getting a few customers to talk about their experience and even give demonstrations on how your products work is simple and effective. You can upload the videos on your website, social media pages or send them out in an email blast. 

Share On Social Media 

Social media has become an increasingly popular platform for businesses and consumers to connect. Use your social media pages to highlight customer reviews. Your followers can review, add, or share these reviews with others to improve your brand’s reputation and credibility. 

How To Get Positive Customer Reviews 

While there are review sites where customers can give their opinion on various brands, it’s best to source your own. Here are a few methods to get the reviews you need for your marketing campaign. 

Provide Quality Services 

You can’t very well expect to get positive customer reviews if you’re not providing the best products and services. Talk to existing customers to find out what they like and dislike about your products. Use this information to enhance your services. Whether that means changing the prices or outsourcing your pick pack and ship needs to an eCommerce fulfillment center, the more satisfied your customers are, the easier it is to get high ratings. 

Just Ask 

One of the first options won’t cost you anything. All you have to do is ask. Some people love giving their opinion and won’t mind helping out a business they support. You can ask in person, send out emails, add a link for reviews on receipts and print materials, create a post on social media, or ask at the end of your blog posts. 

Another option is to create widgets and place them on your website and social media platforms. When your customers click on the widget, it will route them to an app to complete a form providing feedback on a recent purchase. 

Offer Discounts 

Some customers are aware of the power in their opinion and would like to be compensated for their services. If that’s the case, you can consider offering discounts on your products or services. Getting a few bucks off something they need can be all the motivation you need to get a decent review. 

Customer Reviews Conclusion

The world of marketing has expanded as technology, and consumer trends continue to evolve. Although it’s in your best interest to consider multiple concepts when marketing your products and services, don’t overlook traditional mediums like the opinion of others. Customer reviews are easy to incorporate into your marketing campaign and can help spread the word about your brand.

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