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How To Make Your SEO Audit Report Stand Out From The Crowd

Your website's performance in search engines directly influences its success, traffic, and income potential. Search Engine Optimization (SEO) ensures that websites appear on the first page of search engine results. Therefore, it is crucial for increasing traffic.
An SEO audit report that helps clients see how you have progressed toward your goals is a great way to keep your agency on track.
The key is making your report as readable as possible without wasting time copying and pasting tables and charts from other platforms. Here are 4 tips to help you create a perfect SEO audit report for your clients every time.
1. Keywords
SEO audit reports are essential to educating your clients, documenting the impact of your efforts, and building trust. Therefore, these reports should be concise, quick to create, and easy to understand. It is where a free SEO report template can be a big help.
A critical aspect of an effective report is clearly defining goals and KPIs. It lets you clearly show how well your strategies work and set priorities for the next month.
The other aspect of an effective report is checking progress and identifying issues that need to be fixed. It helps your clients avoid losing momentum.
While keyword rankings are imperfect, a high click-through rate and engagement can signal that your page has gotten Google's attention. However, keep in mind that search engine rankings can change quickly.
2. Traffic
One of the best ways to impress clients with your SEO work is to create reports that show progress in key metrics. It helps you demonstrate how your strategies have helped your client meet their goals, and you can then start planning future campaigns accordingly to deliver more long-term wins.
Your clients are also likely to want to see how their website is performing regarding bounce rate, and you will need to include this data as well. It can help them understand why certain parts of their website convert slower than they would like.
3. Backlinks
Backlinks are links from one website to a page on another website (sometimes known as "inbound links," "incoming links," or "one-way connections"). Google and other major search engines regard backlinks as "votes" for a given website. Sites with many backlinks typically score well in organic search engine results. Backlinks are a huge part of SEO and significantly impact search rankings. Therefore, having a lot of high-quality links is essential for increasing your ranking.
The first step to do is to assess your current backlinks. You can do this with the help of a backlink analysis tool.
It can give you a clear view of your total backlinks and unique domains. It can also help you identify the best domains to link to and improve your backlink profile.
Next, you should look at the anchor texts used to link to your page. It can indicate the site's authority and whether they use the right keywords or phrases to link to your page.
4. Conversions
One of the effective ways to illustrate your skills as an SEO wizard is by tracking and reporting on the conversions that matter. It might be as simple as counting the number of customers or leads generated by your optimized website. Still, it can also mean measuring ad revenues, e-book downloads, or subscription revenue. Ideally, these numbers will be directly tied to your client's business and their marketing budget. The goal is to make your SEO audit report stand out and sway the important marketing budget in your favor.
An excellent way to do that is by making a custom Google Analytics (GA) report with the most pertinent data points. For example, a custom GA report should include your client's unique visitors and visitor behavior by segment; what content is generating the most conversions (or at least attracting the most eyeballs); and, of course, the best way to display all that information in an easy-to-read report.
Smart SEO Audits
When it comes to an SEO audit, you can't settle for average. Keep these above top tips in mind when creating search engine optimization audits for business websites and blogs to ensure they go over and above the average reports.
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NetSuite SuiteCommerce Standard vs SuiteCommerce Advanced

If you have already begun your search into finding out more about SuiteCommerce, then you may have stumbled across two terms... SuiteCommerce Advanced (SCA) and SuiteCommerce Standard (SC).
It is important to understand the difference between the two options since one is half the price of the other. Most people think that SuiteCommerce Standard (now just called SuiteCommerce) means that you can't customize the theme or extensions. This is not true. In fact, you can do most of the same customizations.
The primary difference is that SuiteCommerce Advanced has total access to the source code. Heavy customization changing the architecture of the platform will require SCA to be able to accomplish the goal.
What Are Some Examples Of A Source Code Change That Requires SCA?
1) A company wants every order through the ecommerce platform to be entered as a Purchase Order rather than a Sales Order. This would require a change to source code.
2) A company wants to allow customers to log into "My Account" and modify existing orders that were already placed themselves. This would require a change to source code.
What Are Some Examples Of A Customization That Doesn't Require SCA?
1) You want to change the theme. Let's say you don't like your theme and have a graphic designer make a new mockup to match. This mockup has a different layout and new colors. This is not a change to source code. It is HTML and CSS work which you have access to with SuiteCommerce standard.
2) You want to create an extension that adds a new line item to the cart when an add-on (i.e. engraving option) is selected. This requires JavaScript but does not require source code changes.
What If I Don't Know If A Customization Requires Source Code Changes?
The easiest way to identify which type of solution you need is to get in touch with a SuiteCommerce developer that builds customization's in the platform on a daily basis. They will know if a source code is likely required. If you have a road map of features you will want for the ecommerce platform, it is a good idea to explain them to the developer so that you pick the correct solution.
Can I Upgrade To SCA Later If I Only Need SuiteCommerce Standard For Now?
Yes you can. It is rather easy to transition from standard to advanced. If you don't need SCA for multiple years, you can change later if you only need standard features for the time being. You don't need a brand new implementation to switch. It takes about a day to fetch the code and deploy it to SuiteCommerce Advanced. The best part about SCA is that you'll never need to transition to another platform again due to limitations of the solution.
Are There Benefits To Not Having A Managed Bundle (SCA Does Not Manage Upgrades)?
Absolutely, and this is because of the many customizations that SuiteCommerce Advanced customers tend to add to their ecommerce platform. Companies rely on having a platform that doesn't break whenever a managed upgrade occurs. When you have customizations in your ecommerce solution, you don't want them to break when a managed upgrade to the latest version occurs. You want to make the transition when you have had the time to test out the upgrade in sandbox first to ensure all your customizations still work properly. This is the reason that SCA is version locked meaning that it doesn't automatically upgrade to the latest version.
SuiteCommerce Standard does have managed updates, but just be aware of your customization's prior to each update. There are ways that developers can use extensibility API (managed NetSuite functions) to ensure that a customization will break less frequently.
What Is SuiteCommerce And How Does It Compare?
If you have NetSuite ERP, you know that there is power to having all your data in a single location. This page goes through key areas of the SuiteCommerce module to help you understand why it beats Shopify Plus, Magento, and other ecommerce platform options. Since SuiteCommerce requires NetSuite ERP, we make the assumption that you are either implementing NetSuite or already have NetSuite as an platform. In our changing world, we have seen dramatic increase in online sales over the past year. A major shift to online shopping has been occurring for the last decade, but the most recent world events have put more pressure on organizations to change earlier than expected. By the end of this page, we hope that you will be more informed to make an ecommerce decision. If you want to get a demo of SuiteCommerce and how it works, then schedule a demo with our NetSuite solutions consultants.
SuiteCommerce is NetSuite's flagship ecommerce platform that is pre-integrated into the ERP. These means that companies don't need to pay for an integration between an ecommerce platform and NetSuite.
For example, if you were to purchase Shopify Plus as your ecommerce platform, you would need to pay approximately $5000 per year for the connection between Shopify and NetSuite. You would also need to pay for the implementation of the connection (mapping data).
If you had SuiteCommerce, you would not need to pay for this connection or the implementation of the mapping. SuiteCommerce comes unified with order and inventory management, CRM, and ERP.
NetSuite ERP drives the ecommerce experience which means that having total access to your ERP data is essential to scaling your ecommerce solution. Since SuiteCommerce is built by NetSuite for NetSuite, all the data is accessible so that your ecommerce solution can change as your business changes. You won't hit a roadblock keeping you from optimizing the ecommerce user experience for both B2B and B2C.
Summary
If you have NetSuite or are planning to get NetSuite as your ERP, stay up to date with the latest SuiteCommerce features to see how it best fits into your business modal. If you want to get SuiteCommerce Standard to save more on your monthly licensing, then make sure to chat with a SuiteCommerce developer to help identify any areas that you may need SuiteCommerce Advanced in the future.
Spending a little time and money identifying where SuiteCommerce Standard may be the better fit will help you cut costs and position yourself for the seamless upgrade to SuiteCommerce Advanced when you are ready. If you are not quite convinced, check out this ecommerce comparison by Ecommerce Reviews.
Where To Find A NetSuite Developer?
NetSuite developers are in high demand so it can be challenging to find one in your area. It is best to contract this type of work and not expect to find one to hire full time. A top NetSuite developer will be able to code all types of SuiteScript including user-event, scheduled, client, and map-reduced. Each of these types of suitescript provide unique properties to your NetSuite instance.
In combination with a NetSuite consultant, you’ll be able to strategically use your ERP platform to maximize the benefits. Automations are key to efficiency which is why so many companies choose NetSuite are their ecommerce and ERP platform. It is fully customizable with not limits for developers to implement solutions that resolve your pain points.
NetSuite Add-Ons And Apps?
There are some new initiatives by SuiteMarkets which is a 3rd party app platform that allows you to purchase SuiteCommerce and NetSuite ERP apps/features. It is a great way to find existing solutions for NetSuite ERP or SuiteCommerce. It is something to keep in mind as the platform continues to grow and more features get listed.
Since it is free to list solutions, there are more smaller applications being listed such as order tracking, blogs, custom themes, customer center add-ons, in addition to software companies.
There is also NetSuite’s app platform which is primarily used to inform NetSuite customers of software that integrates into the platform. Shopify has something similar including applications that help them integrate into the NetSuite platform. More and more customers are utilizing NetSuite as an ecommerce platform in additional to its reporting, warehouse management, HR, and other ERP features. This expands beyond your traditional ecommerce website and includes integrations to popular ecommerce solutions including Amazon, eBay, Etsy, and Overstock.
Caleb Schmitz, a NetSuite developer and SuiteCommerce Specialist at Anchor Group. Anchor Group is a NetSuite implementation partner that focuses specifically on NetSuite training and NetSuite’s SuiteCommerce.
5 Tips For Marketing An Adult Website Without Using Explicit Content

The adult industry is at an all-time high. The sex industry alone generates $3000 every second. It is no wonder that so many people want to make money with an adult website. But estimates suggest that half of the Internet is adult content. The high potential earnings come with fierce competition for pornographic materials. If you want to get ahead, you have to get the porn marketing right.
Do you want to start an adult website? You don’t have to use explicit content to market. From careful search engine optimization to creating shareable infographics, here are five proven marketing strategies you can start working on today for pornos and dating websites.
Start With SEO
Search engine optimization should be on every marketer’s to-do list. Why, you may ask? Because it drives organic traffic by making your content easier to find. Here are the most important aspects of adult SEO:
Optimize For Mobile Devices
One in five mobile searches is for porn. For that reason, no adult website owner that hopes to succeed can afford to ignore mobile device optimization. Some porno strategies to employ include:
• Use simple layouts and clutter-free design.
• Say no to Java and Flash.
• Make all of your content accessible through mobile.
• Avoid pop-ups (they are much more annoying on mobile).
Google recently introduced a speed penalty that works specifically for mobile. Slower mobile sites now have a harder time reaching first page results. However, a lot of adult websites are still way behind on mobile optimization. Not only will these techniques improve the user experience, but they will also boost your rankings and help you stay ahead of the competition.
Focus On Responsive Design
Responsive web design is crucial in the mobile era. Today, people browse the web from all sorts of devices. What's more, all of those devices have different screens, resolutions, platforms, and orientations.
By following responsive design principles, you won’t need a separate version for every device. Instead, when the visitor switches from their PC to a tablet, the website will automatically accommodate the different specifications. For example, you can use CSS media queries to make your site adapt its layout or introduce drop-down menus, which are much more mobile-friendly.
Target Winning Keywords
Keywords are terms that people type into a search engine. Keyword optimization is merely discovering what those terms are and tailoring your content to them. Since there is so much adult content on the Internet, keyword optimization is the best tool to put your website on the radar.
Ideally, you’d use a combination of high-volume keywords and more specific long-tail keywords. Unlike shorter keywords, long-tails don’t have a substantial monthly search volume. However, they are much easier to rank for, as they target particular things that your viewers want.
In order to discover them, think about your target audience, its preferences, and its fantasies. How would you Google these terms? Play around with different words. Then, verify their search volumes and difficulties via keyword research tools (whether it’s the Google Ads Keyword Planner, SEMrush, Ahrefs, or another). Rinse and repeat.
What They Don’t Tell You About SEO
Getting SEO right is a long-term growth strategy. Since search engines will take their time before they “trust” you, it could be up to a year until you reach the first page. Meanwhile, your efforts can seem entirely in vain.
Thus, along with organic visitors, you should still invest in some paid traffic.
Successful Adult Advertising
There are plenty of advertising networks that are open to adult content. From simple banner space to push notifications, the best ones can drive high-quality traffic to your site. When it comes to choosing an agency, here are some things to look for:
• Network size and volume — this is what your reach will depend on.
• Targeting options to help you fine-tune your campaigns.
• Access to data about the effectiveness of your campaigns
• Traffic costs (mind the mobile data traffic price, too).
Start small with paid traffic and see how your campaigns work out. Then, use the stats to your advantage to achieve the best-converting campaigns.
Give Back With Charity Campaigns
Doing good is a reward in itself, but supporting noble causes can come with additional perks. While adult content can be controversial, charitable work is always viewed positively. And you wouldn’t be the first to do charity for noble reasons and publicity.
In fact, one of the biggest fish in the adult industry, Pornhub, does it all the time. Here are some examples of campaigns it did:
• “Dirtiest Porn Ever” video, filmed on a polluted beach. For every view, Pornhub pledged to donate to a beach cleanup non-profit.
• Its “Save the Boobs” and “Save the Balls” campaigns for breast and prostate cancer, respectively.
• “Pornhub Gives America Wood” where they planted a tree for every 100 videos from a specific category played. In the end, they planted over 13,000 trees.
Take a cue from Pornhub’s example. These charitable acts are great for the community, and they keep your reputation solid. It is a great way to show you’re a reputable page and, ultimately, turn your one-time visitors into returning fans.
Take Advantage Of Social Media Marketing
It’s no secret that social media is taking over digital marketing.
Today, many pornstars have a large following and even appear in mass media. Take James Deen, for example — his fans (the Deenagers) have created endless fan pages on Tumblr, Blogger and Sex.com. Unlike Facebook and Instagram, these social media platforms are suitable for adult videos and pictures. And while Tumblr no longer allows explicit adult content, it's still a great place to advertise your adult website thanks to its active community. Use these pages to promote and create buzz around your site.
Another strategy in social media marketing is to make your content Instagram-friendly. There are plenty of ways to tone down your content to fit in the platform guidelines.
Or, you could do as Pornhub does. Rather than sharing explicit videos and pictures, it relies on a fun and authentic social media presence. And it works — it has 1.7 million followers on Twitter alone.
Share Entertaining Data
As an adult website, you have access to plenty of interesting data. Just by digging through your stats, you can answer questions like:
• What kind of porn do people watch the most?
• When do they watch it?
• What adult content is popular in different parts of the world?
Again, Pornhub makes use of this technique very successfully. Through its blog, it frequently gives insight into how the world watches porn. This sort of content is highly shareable. From news outlets to social media and sites like BuzzFeed, people are curious to know these “fun facts.” Share them regularly, and you’ll find an endless source of backlinks, traffic, and engagement.
Final Thoughts
A lot goes into successful adult website marketing. You can drive organic traffic through SEO, pay for traffic, use social media and highly-shareable content as well as charitable campaigns to your advantage. However, the best strategy is the one that combines all of the above. Mix and match our marketing tips to create a winning campaign and drive traffic like never before!
Five Fantastic Automated Web Testing Tools

Automated website testing tools are designed for web applications. These testing tools support test executions on all the leading web browsers and their many versions. So, which ones are the best in the market? This article lists five fantastic automated web testing tools and automation testing services for businesses and entrepreneurs to utilize in the modern digital age.
Automation testing is fast becoming the most effective way to test software and applications for QA teams across the globe, as it offers several significant advantages over manual testing. Today, there are applications running on various platforms – web, desktop and mobile – and there are new apps coming up every other day. This calls for approaches that can help QA teams achieve more in less time and deliver the end product faster, without the need to compromise on quality.
Automation testing tools are the solution QA teams need today, and there are tools that support all the platforms while the other tools are dedicated to the web, desktop, or mobile. These tools offer some common features as well as some unique features. This article enlists the top 5 automated web application tools for the modern digital age.
1. TestLink
An open source automated web testing tool, it can be used for planning, defining specifications, reporting, and tracking of requirements. The tool offers a user-friendly UI and also the provision to record defects for reference. In addition to this, it also allows users to generate graphical reports to get an idea about the progress of the many executions.
2. QARA Enterprise
QARA Enterprise is a comprehensive automated web testing tool that also supports mobile and desktop applications. Built upon the Selenium framework, which is considered the best for web apps, QARA supports multiple browsers and platforms and also supports multiple executions simultaneously for reduced testing time, increased test coverage and faster time to market. It also offers an add-on for test recording on Google Chrome. Learn More: https://www.qaratest.com/
3. LambdaTest
A popular platform for automated web testing, this one also supports mobile and desktop as well. It offers a scalable Cloud-based grid built on Selenium – the most powerful web testing tool ever – and supports anywhere close to 2000 different browsers and their versions. The tool also supports multiple simultaneous executions and offers good customer support.
4. Ranorex
Designed to reduce the configuration overhead, Ranorex offers an out-of-the-box automated web testing platform that helps QA teams save on time and efforts significantly. The tool supports automated creation of UI elements of the page, page objects, etc. Also, it applies the best practices automatically and supports execution across multiple browsers and their versions. It also integrates seamlessly with other platforms.
5. TestRail
A comprehensive tool for test management, TestRail offers real time insights to track the progress of the execution process through graphically rich reports. This in turn helps the QA professionals to boost their productivity and efficiency and accelerates the entire process. This tool helps to measure the progress on a regular basis and even compare test results. It offers 2 different versions – Cloud and on-premise.
Accurately Automate Your Wonderful Websites
All of the automated web testing tools mentioned above, have been developed to provide the most advanced features for effective executions. However, which one to choose depends entirely on the requirements of the QA project as well as the goals to achieve. Also, in addition to the ones mentioned above, there are other tools that offer good features too, so keep your eyes peeled for new software being released.