Utilize Online + Offline Marketing For Synergy & Success


Small business growth is hampered at times by many do-it-yourself ideas, including marketing and branding. Being proactive is definitely a key but the successful business owner knows when to let go of some tasks and allow a professional to advise and create not only business credibility and branding, but a proper combinations of content marketing, email marketing, and social media marketing. It also means knowing when to go old-school with your advertising and how to find benefits in traditional marketing techniques.

Just as you need to combine outbound marketing and inbound marketing, you also must combine new age and traditional advertising techniques to maximize your customers. New clients are essential to the success of any business so make sure you keep up consistent efforts to draw in new leads you can then turn into paying clients. To quickly recap: 

Proper Planning 

Have you taken the steps to define your ideal client yet? It’s important to have a plan before setting off on a journey. Ideal clients are just that: ideal. The more of them you have, the less stress you have in keeping any toxic clients who may be more trouble than they’re worth. 

Make Your Presence Known 

Content marketing, email marketing, influencer marketing, and social media marketing all work together when planned properly. Before you start any guesswork at how to go about marketing your business online remember our tips on the value of planning it all out right and hiring a professional to get it done properly. This article talked about the value of organic and paid marketing to drive website traffic in droves and the cost of messy DIY attempts at online marketing. 

The Importance Of Referrals 

Referral business is a great way to generate leads. The leads are better and the fact that you’re coming by way of a reference goes a long way to securing the client. We looked at 4 ways to earn referrals so that you can feel more comfortable when approaching existing contacts for referrals. 

Offline Marketing Is Still Essential 

Your business success can rely on not only online marketing strategies and tactics, but also offline efforts. So remember to keep up some hard and true staples to keep the leads coming in. Here’s some suggestions to infuse into your overall marketing pie: 

Event or Tradeshow Sponsorship: Sponsoring an event or a tradeshow is a great way to get your business in front of key decision makers within your industry or business sector. Ensure that your business makes a good first impression!

Contests Offering Merchandise: Holding a contest is a great way get the word out about your business. Watch out for serial contest entrants (yes people have side jobs entering contests all day) and take the construct of the contest seriously. Look for loopholes that could be exploited and carefully plan your contest so it targets your ideal clients. Offering free samples or credit as a reward is great when you focus on those who need what you have or do. You may get fewer entries but it’s better to get 10 qualified entries than 1,000 entries from people who are really only after a freebie. 

Radio Advertising: Radio ads and even podcast advertisements are still a good tool especially if you deal locally. Many stations are eager to support local businesses so try reaching out to your local radio stations. The cost might be a lot better than you expect! 

Newspaper Mentions: These are great for getting eyes on your business. It’s even better if the newspaper has an online equivalent that publishes the article. If you are able to get your name in a newspaper editorial and the author is willing to link to your site, then you’re not only getting some amazing exposure but because of the link, you are also telling Google that your website has more value. Journalists have trust placed in them by their readers so if you can get someone to feature your business in an article you should definitely do it. 

Networking: Never underestimate the power of good networking for your business. Getting yourself out there at events, trade shows, or anywhere else you can find your target audience is a great idea. Not all events cost money and even if you don’t make a connection you can still have a good time! It can be a very productive use your company's time.

Some other quick ideas to boost your brand exposure include: 

• Sending postcards to past or prospective clients 
• Posting flyers, sending mailers or distributing door hangers 
• Goodie bag and door donations at events where your target market will be in attendance 
Merchandizing 
• Volunteering 
• Even get your car wrapped with your brand messaging! 

These offline branding methods are good on their own and together they result in you building your credibility and getting more exposure in front of your ideal target market. They compliment all of your digital marketing incredibly well.

The value of credibility is immeasurable for business success and the cost of not having any clients know, like, or trust you is equivalently high. Make sure to optimize your overall reach and trust factor with well executed online and offline synergistic marketing campaigns.

Now Read:  Why Print Advertising Still Gets Results


I hope you enjoyed this article from Marketing Masterminds.

Interested in reading more articles about maximizing marketing? 

Read My Related Posts: 

How To Boost Brand Awareness With Digital Signage

Tips To Combine Online And Offline Business Branding 

- Ways To Boost Sales With Masterful Merchandising

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