B2B Startup Paid Advertising vs Organic Marketing

B2B Branding Introduction

If you run a B2B startup, you are familiar with the challenges that come with it from what decision to make to what action to take. It is not easy to be decisive, but that is what is required as a startup founder, CEO, investor, CMO, or marketing manager. You get paid to make the tough decisions, including whether or not to pay for advertising or marketing campaigns.

B2B companies sell products or services to other businesses (and sometimes to consumers, too). Paid marketing at a B2B startup can be more tricky than a B2C startup given end users are usually buying on behalf of the organization. And it gets even more confusing if we are talking branding, marketing, and advertising for a B2B2C organization.

Meaningful Marketing Metrics

B2Bs use a lot of metrics that analyze their target audience before pitching and selling a product to them. B2Bs can attract both inbound (when the customer comes to you) and outbound (when you contact the potential customer lead) by: 

• Defining its target customer 

• Using the appropriate communication channels 

• Maintaining communication  

B2Bs (business to business companies) first consider the size of their audience before they start marketing and pitching them. They filter by SMB / SME small and medium businesses (0-100 employees), mid-market businesses (100-1000 employees), to enterprise businesses (1,000 employees and above). 

Effective business-to-business marketing depends on the size of the audience as marketing is not a one-size fits all process;  it is not possible to design a strategy that works for every size audience. Without understanding your target audience, marketing strategies will be ineffective. 

All You Need To Know About B2B Marketing 

To make the most of any B2B marketing strategy, it is important to consider the goal you wish to achieve. Is the strategy designed to just create visibility? Is it to drive partnerships and collaborations with other businesses? Or is it just simply to maximize profits? 

B2B startups unlike B2Cs (business to consumer models) focus on strategies that help them to pitch their products and services to businesses that need them. The end goal of doing this is so that they can gain visibility and make profits. 

The primary goal of every business is to maximize revenue and profits. Marketing strategies are used to reach your target market and drive awareness of your brand, product, and service. Strategies used differ from one business to another and are dependent on some basic factors. 

Factors that cause marketing strategies to differ include goals, purchase motivation, purchase purpose, purchase process, content, and the people involved in the purchase. 

Factors Impacting B2B Marketing

1. Marketing Goal

The marketing goal of B2Bs is to acquire and retain (high-value customers) which are other companies. Customers will typically be focused on understanding the business case of using your product, the ROI, efficiency, and expertise. Ensure that your marketing strategies communicate these values to your prospective customers. You will need industry benchmarks and KPI as well to help you reach your marketing goals, even if you run a top crypto forex MLM company. 

2. Purchase Motivation

Customers are not primarily influenced by emotion in B2B marketing. Instead, they are affected by reason, costs, and ROI - i.e. how companies can make more (financial) gains through their products and services. 

3. Purchase Purpose 

B2Bs tend to retain customers longer than B2Cs. Most times, the engagement with their customers is often long-term because of purchase purpose. Once customers have found what they are looking for, they won’t leave unless they are enticed by a better deal or better value elsewhere. In addition, switching costs in B2B solutions are usually higher than B2C solutions. Constant contact, feedback, and service with your customers is important to ensure client loyalty. 

4. Purchase Process 

Unlike B2Cs, purchases are not made directly. Specific employees in the company may be buyers for different types of B2B products. For instance, a Procurement Manager may negotiate deals for enterprise-wide software whereas a Design Manager may buy design software for their specific team. This way, relationships are enhanced and intensified between both parties. 

5. Content

Creating quality content (that informs and convinces) for B2B marketing is very important. Like direct consumers, the customers also need to be educated about new products and solve their problems. 

6. People Involved

B2B customers are not the sole decision-makers. They are often representatives taking instructions from the decision-makers. Make sure you understand the buying process and the key influencers and decision makers in the process to drive effective marketing and sales. 

Free Forms Of Marketing 

There are many B2B startups on a budget out there as well looking for free advertising avenues. Some top free forms of marketing with potentially no direct costs include: 

• Word of mouth and other referral channels that spread of your brand, products, or services. This is especially important for businesses like restaurants and video games. 

• Content marketing that leads to organic rank on Google (while “free” this does entail spending time and/or money on building and promoting content. 

• Barter based partnerships with other brands where instead of paying money, you barter on other things like cross-promotions. 

But a lot of these free marketing and advertising options still take time, energy, employees, and maintenance. Remember that time is money, even when it comes to ads and branding.

If you don’t already have such channels set up and working for you, you’ll need to resort to paid marketing to start feeding your top of the sales funnel. 

When B2B Startups Should Resort To Paid Marketing - Pay To Play

There are several strategies that B2B startups can engage to drive sales. While some of these strategies can be free, there will come a time when the need for paid marketing will be very important. Sometime you have to pay to play, and you have to spend money to make money. Some paid marketing strategies that you can engage for your startup include: 

4 Top Paid B2B Marketing Strategies

• Email Marketing:  It was reported by Content Marketing Institute in 2023 that 81% of B2B marketers consider email newsletters as their most used form of content marketing. This means they are tapping into the 3.9 billion daily email users. Email marketing isn't new or glamorous, but it is one of the most dependable channels for scaling and ROI.

• Digital Marketing (SEM):  This is about having a digital presence. Without one, people will wonder what your business is since everyone is present online. Don't be that business that is still stuck in 1999 saying that they don't need a website or online presence in 2023. Get a website and ensure it is SEO-optimized. Search engine optimization is one of the best organic marketing tactics you can use for your business website and brands on Google, Bing, Yahoo, Baidu, Yandex, YouTube, and DuckDuckGo. Define your audience and run PPC campaigns if you want to take the paid advertising route. You may want to bid on high volume, high purchase intent keywords that will help your potential users become aware of your service when they are searching for a solution. 

• Social Media Marketing (SMM):  This form of marketing is not quite emphatic for B2Bs as it is for B2Cs. Yet, social media is a powerful tool for creating brand awareness and management. The followers you have might be the key to connecting you with businesses in need of your services. You can focus your paid ad spend on channels like LinkedIn, Twitter, Instagram, Tiktok, Pinterest, Snapchat, and of course Facebook to some extent with expert digital marketing guidance from Appetite Creative. 

• Content Marketing:  Content available to B2Bs includes blogging, podcasting, newsletters, and even vlogging. Content marketing can drive traffic and convert leads when backed up by analytics. Once you have content ready, promote the content through sponsored channels such as Linkedin, Twitter, Facebook, YouTube, Medium, Blogger, WordPress, Soundcloud, Mailchimp, and Google. Leverage social media for further business content growth in 2024.

Paid Marketing Potential

You could also pay freelancers to carry out these duties or to use their own digital cache to promote your company online. That is a separate or supplemental option of paid marketing and advertising for B2B startups.

Paid marketing is essential for you if speed to market matters to you and leaving things to organic or word-of-mouth growth may drive things too slowly for you to realize the potential of your business. Also, if you have a short timeline of products and services with specific goals and benefits a big paid push may be necessary to maximize exposure to consumers. 

To Pay Or Not To Pay? That Is The Question For B2B Startup Businesses

But before you dive into paid marketing methods, you need to be familiar with your customers' interests and previous interactions. While paid marketing would allow you to target new customers, the old ones might be as new as gold. Again, communication with your clients is key to success. Also ensure that your applications are working correctly for paid and unpaid marketing.

Relying on paid marketing as your sole channel can be dangerous and give you a false sense of achieving product-market fit. Ultimately, you need to track your conversions from these paid channels and ensure that the customers you acquire give you an ROI that more than crosses your cost of acquisition. You also want customers that are a good fit and advocate your brand. 

With paid marketing, you should be concerned about customer retention as much as customer acquisition for your B2B startup business. The right marketing strategies will keep your customers well informed of their needs that your company can meet and profit from. 

B2B Paid Marketing For Startups Conclusion 

Marketing is fundamental to all businesses, be it small or large. Visibility and productivity are largely determined by the quality of marketing strategy that is engaged. B2Bs can make use of paid marketing strategies like email and content marketing to be sure they are reaching their target audience. Keep these tips in mind to determine whether your specific B2B business situation calls for paid marketing or organic marketing strategies. And make sure to read more B2B startup insights right here on Marketing Masterminds!

How Content Marketing Changed From Recent Events

If I had to use one word to describe the situation with content publishers and ad revenue as of late, it would be “tumultuous”. The ad revenue game was already facing some serious headwinds before The Great Upheaval. Google was looking to kill the third-party cookie, brand safety concerns ran rampant, and the sheer amount of technology and middlemen literally left a third of digital ad spend unaccounted for. With that as the backdrop, along came the health crisis, which created a situation where unprecedented traffic numbers were going unmonetized due to keyword blocks and a dramatic slash in marketing budgets across the board. Add to that the civil unrest of the last month, which pushed brands to temporarily go dark out of respect and solidarity. 

To say that the environment is less than ideal would be the understatement of the century. With all that being said, when looking at the big picture, there is, surprisingly, a recovery happening. Let’s dive in. The Show Must Go On after all. Some real talk: Somewhere over the last month or two a choice has been made to reopen at all costs. Globally, there seems to be a consensus building that the world can no longer afford to keep the economy shuttered. It’s not my place to argue for or against this trend. This is just what’s happening. Health impact aside, this “show must go on” mentality is most definitely starting to be felt when it comes to ad revenue. People are trying to return to some semblance of normalcy and stability. That return includes getting out of the house, eating at restaurants, shopping outside more, and so on. In our particular case, this means that marketing decisions are no longer made minute-by-minute. 

There is a collective push to return to business-as-usual for businesses, even if the usual is currently unusual. This means that companies have come back to planning. Brands are figuring out how to adjust their strategy for the new normal, and are starting to spend again. This also means that publishers optimizing for ad revenue have also started planning, evaluating, and restarting their spend. 

A Semblance of Normalcy Once the advertising landscape cratered in March, we saw that a lot of the norms we were used to weren’t happening anymore. For example, in normal times, we could generally expect CPCs to be low at the beginning of the month, and then slowly go up toward the end of the month. In parallel to CPCs going up gradually, the on-site revenue (RPM) would also go up. This didn’t happen in March, April, or May. Here are May’s stats for reference: However, this seems to be changing in June, and things are starting to look much better. Here’s what’s been happening in June so far: All indications are that CPC and RPM are finally starting to behave predictably again. And even better news - RPMs are ramping up quicker than CPCs, thereby increasing profitability. A lot of content marketing lessons have been learned during this pandemic.

User habits are returning to normal again as well. For example, mobile browsing is back on the rise, after slumping in March and April. Looking Ahead We’re hearing positive signals across the board from content publishers and advertisers in the age of Covid-19. They’re expecting July to hold steady and ad revenue to increase over August and September. The consensus is that brands have been holding on to budget from Q2 and plan on spending it in Q3 and Q4. Other trends of note: Video CPMs seem to be relatively high-yield over the last month or so. 

Health-related content is doing incredibly well, which isn’t surprising. The publishers who are generating the most consistent profit currently are those with direct-sold inventory. Beefing up sales teams to create these deals seems to be paying off for them. So is ad revenue making a comeback? 

Probably, and publishers should examine what they can do to make the most of it. That being said, there is really only one way to crisis-proof publishers, and that is diversification. Relying on one source of revenue is just not tenable. If you haven’t yet looked at new revenue channels, this stability is the perfect opportunity to do so. So let’s get to work. What’s going on in your neck of the woods? I would love to hear about how you’re approaching ad revenue and overall diversification. It’s also worth noting that being back to normal patterns means that July CPCs will be starting low, with a huge opportunity to scale, so it’s a good time to invest in paid traffic. If you want to learn a bit more about what Marketing Masterminds can do to help you improve your paid distribution strategy, make sure to visit our Contact Us page.

This week, I’ve been reading about how publishers are responding to (and monetizing) the uptick in time spent on mobile devices and social platforms. Kiplinger, for example, recently revamped its website with a new mobile-first design in response to a shift in reader habits. Condé Nast, on the other hand, announced seven new podcasts, including “The Pitchfork Review,” “Get Wired,” and “In Vogue,” all of which will be part of the new Condé Nast Podcast Network. 

It’s no secret that the events of this year have caused an overall surge in social media marketing usage, and the latest projections show that we can expect this trend to continue through the end of this year and into 2025. Translation: now is a particularly good time for publishers to leverage paid social to drive affiliate dollars and ad revenue.

As publishers continue to adapt by pivoting from in-person events to virtual ones or developing new ways to reduce their reliance on cookies, they’ve also been doubling down on a channel with a tried-and-true history of driving engagement: email. 

TIME, for example, recently launched Camp TFK, a new weekday newsletter designed to help parents who are working from home this summer. Curated by TIME for Kids editors, the new program offers free, kid-friendly activities that require minimal adult supervision. Newsletter-first publishers are also expanding their email efforts — the popular Morning Brew newsletter recently debuted its latest product geared toward marketing professionals, aptly dubbed Marketing Brew. 

And speaking of newsletter-first publishers, Digiday recently reported that some of the format’s major players are having success growing the lifetime value of their subscriber bases through referral programs. According to Adam Ryan, President of The Hustle, not only is the lifetime value of a referral program participant multiple times higher than the company’s typical subscriber, but the open rate for referred subscribers is double that of the average subscriber as well.

Content marketing is changing during Covid-19, and you need to keep adapting!

6 Ways To Use Facebook To Promote Small Business

If you incorporate the social media platform into your marketing campaign you could tap into a huge market and achieve exponential growth for your small business. 

Facebook has more than 80 million small businesses around the world using the platform. If you are like them, you would like to use it in order to increase exposure to potential customers, build brand loyalty, and drive traffic to your website. 

Social media is extremely useful for small businesses that are just starting out and want to gain some more exposure, whether you run a top MLM company in 2025 or a more traditional retail business.

Facebook can be particularly beneficial for marketing and personal branding because it has many tools that can help you with your marketing campaign. It also adds legitimacy to your brand. These days to have a business without a Facebook page feels somewhat outdated. 

The first step is to build a business page on Meta business suite. Unlike a personal profile, this will make your company appear authoritative. When you are creating your page add as much information about your business as possible. Be sure to also include plenty of images and visuals that will demonstrate what your company does. Done that? Great, it is time to get started. 

Here are some of the best ways that you can utilize Facebook to effectively promote your small business. 

#1 Post Consistently 

While Facebook does favor sharing content that has been paid for, to successfully operate as a small business on the platform you should still be sure to consistently post on your business Facebook page. You should be doing this for a minimum of at least once a day. 

The more often you post, the more your audience will get to know your brand. Post high-quality content to ensure the best impact for your brand. 

#2 Use Facebook Insights 

If you are not sure what is classed as good quality content, don’t sweat it. Facebook has you covered. You can use Facebook's analytical tool ‘Facebook Insights’ to see which posts do the best with your particular audience. 

This tool is free for every business page and shares valuable information such as how many people your post has reached and how much engagement it has had. This way you can aim to create more of the kind of content that is popular. 

If you are still not sure what your audience would like to see, use Facebook’s poll feature and ask them. 

#3 Link Back To Your Site 

Your Facebook content strategy should always include links back to your site. This is the best way to drive traffic and effectively promote your small business on social media. 

It is okay if your Facebook likes and engagement are slightly lower on your link back posts, as long as you are getting click-throughs. This is the aim. Again, this can all be checked on Facebook Insights. 

#4 Start A Conversation 

Facebook’s algorithm favors posts that have a high amount of engagement. To capitalize on this, make sure that you are posting things that will capture the attention of your audience and start a conversation. 

Make sure that you are always responding to customer’s comments and concerns. If you are tagged in posts, be sure to engage with them. Use Facebook features such as polls or create videos with Facebook live. 

Try to add some warmth and sociability to your presence on the site. Creating a believable voice and personality is paramount to creating a loyal following. 

Keep the tone of your posts friendly and conversational and make sure they are based on topics that are worth talking about. 

#5 Join Facebook Groups 

LinkedIn might be the most popular place to professionally network on the web, but Facebook is filled with groups that cater to professionals working in many different niche areas. 

Use your personal account to join these groups and then promote your business page, links, and videos in there. Make sure that your presence in these groups is give and take. Have meaningful conversations, engage and offer opinions. The more you contribute, the more you and your business will be recognized as authoritative in your chosen field. 

If you can’t find a focused Facebook group that represents exactly what you are looking for, then start your own group. You can add members and start discussions and create a space where people in your niche can work together to promote their small business. 

One great way to navigate promotion in these groups is to participate in threads in which members offer to share one another's blog posts. This can be an effective way to reach a wider audience on Meta's Facebook. 

#6 Utilize Facebook Ads 

If it is proving difficult to reach followers organically, Facebook ads can be a useful tool. Paid for posts look the same as regular posts but have a much wider reach and are targeted. If you need to get funding for these paid options, a title loan could help.

Facebook collects user data so it can target advertisements towards the demographic that your content will have the most impact on. 

Facebook analytical tools will also help you figure out which of your promoted posts have been most successful in driving sales. This will help you figure out your ongoing content strategy. 

Maximize Your Facebook Marketing

Make use of the above tactics and you are well on the way to building an impactful presence on Facebook social media marketing. Facebook marketing will give you the potential to build a strong customer following and increase sales through driving traffic back to your website.

Google Ads Measurement Certification - Whats And Hows

Are you a digital marketer looking to enhance your skills and stand out in the industry? If so, obtaining a Google Ads Measurement Certification may be just what you need. This certification demonstrates your expertise in understanding measurement tools for Google Ads, making it an impressive addition to your resume. In this blog post, we will dive into why this certification is worth pursuing and share tips on how to earn it quickly. Let's get started! 

Why Is Google Ads Measurement Certificate Worth Adding To Your Resume 

As a digital marketer, adding Google Ads Measurement Certification to your resume can open up endless opportunities for career growth. This certification demonstrates that you have comprehensive knowledge of the measurement tools available in Google Ads and are capable of analyzing data to drive successful campaigns. 

With this certification, you will stand out from other candidates when applying for job positions. Employers recognize that holding this certification means that you understand how to measure success metrics such as conversion rates and return on investment accurately. 

Moreover, being certified is an excellent way to show clients or customers your level of expertise within the industry. Clients often want marketers who can deliver measurable results with their marketing budget. Holding a Google Ads Measurement Certificate reassures them that their money will be spent wisely by someone knowledgeable about measuring campaign performance. 

Obtaining a Google Ads Measurement Certification validates your proficiency in using essential tools for effective advertising campaigns. It is also an excellent opportunity to showcase your skills and expertise while standing out amongst competitors both inside and outside the workplace. 

A Tip To Get Google Ads Measurement Certified Fast. Really Fast. 

If you are looking to add the Google Ads Measurement Certification to your resume, there is a tip that can help you get certified fast. Really fast. The key is to use the available study resources effectively. 

And knowing exam answers is key. Check the latest google ads measurement exam answers here for the updated version. 

First, start with the Google Skillshop's online courses for Google Analytics and Google Tag Manager. These courses will give you a solid foundation in web analytics and tracking website activity. 

Next, take advantage of practice tests and quizzes available on various websites like Udemy or YouTube. These practice tests are designed to emulate the actual certification exam so that you can familiarize yourself with the format and question types. 

Finally, read up on the latest updates from Google Ads and make sure you have a good understanding of the platform's features. Also, look for YouTube videos that explain key topics related to Google Ads Measurement Certification. 

By following these steps and learning as much as you can about Google Ads Measurement, you should be able to get certified fast. Really fast. Good luck! 

Schedule your certification exam once you feel confident in your knowledge of measurement tools. Don't be afraid to retake the test if necessary - it is always better to make sure you fully understand all concepts before attempting the real deal. 

By following these tips, getting certified in Google Ads Measurement won't take as long as expected. Remember: preparation is key! 

Why It Is So Important To Understand Measurement Tools For Digital Marketers? 

Understanding measurement tools for digital marketers is crucial because it enables them to make data-driven decisions, optimize their campaigns and improve their return on investment. Accurate measurement helps in identifying the strengths and weaknesses of a marketing campaign, which allows marketers to adjust their strategy accordingly. 

Moreover, with Google Ads Measurement Certification, one can demonstrate expertise in using Google Analytics to track website traffic effectively. Having this certification on your resume can increase your chances of landing a job or getting promoted within your organization. 

In conclusion (just kidding!), obtaining Google Ads Measurement Certification is worth the time and effort invested as it not only enhances one's skills but also increases credibility in the eyes of potential clients and employers. So what are you waiting for? Get started today!

Social Media for Small Business: Benefits of Investing in Social Media

Are you on the fence about investing in social media for small business? 

As unimaginable as it sounds, it’s understandable if you think social media marketing is worth the effort. Perhaps you’ve always done things the old way and everything is going on well. After all, if it’s not broken, why fix it? 

Or perhaps you don’t have any social media marketing skills and you don’t want to hire a social media expert because the business is on a shoestring budget. 

Well, regardless of your situation, there’s no doubt social media marketing is super helpful. Continue reading to learn why you need to be on social media. 

Grow Your Sales 

If your sales are hitting your goals and you aren’t on social media, you might not see the need to go social. However, you probably don’t know just how big your sales can grow if your business was active on social media. 

There are over 230 million social media users in the U.S. The average person spends about 2 hours on social media every day. 

From these numbers, it’s easy to see why social media can help increase your sales. It expands your market reach substantially. 

So, whether you’re hitting your sales targets or you’re struggling to get the product moving, there’s no doubt social media can offer the boost you need. 

Expand Your Online Presence 

Small businesses with a vast digital presence typically perform much better than those with minimal or no presence on the web. 

There are a number of things you can do to build your business’ presence. The first and most important is to create a business website – which most small businesses have. Unfortunately, most leave it there. 

Having a business website is incredibly essential, but on its own, it’s not enough to build you a big digital presence. You ought to do more, including utilizing social media. 

When you put your business on multiple social networks, you increase its reach on the web substantially. 

Increase Customer Engagement 

Engaged customers don’t just love buying your products and services. They are more likely to recommend your brand to their friends. 

How engaged are your customers? 

If you are trying to increase customer engagement, there is no more effective tool than social media. Social networks like Facebook and Instagram make it so easy to comment on a post and share. These are the big drivers of engagement. 

As such, if you want to be always in conversation with your customers, don’t hesitate to start using social media for business. 

Gain Access to Social Media Advertising 

When you want quick results, advertising usually works. 

On social media, you have the option to advertise your product in the form of sponsored or promoted posts. These ads become visible to your target users whether they follow your business account or not. 

Social media also enables you to leverage the power of influencer marketing for your business. 

Social Media for Small Business Is Worth It 

As we have demonstrated, social media for small business is a worthy investment. In the digital age, almost everyone is using social media platforms in all niches. Your challenge is to find the right social networks for your business and create content that is informative, relevant, and engaging to your audience. 

Stay tuned to our blog for more social media marketing tips. We publish a wide variety of helpful articles on all things marketing, advertising, social selling, and SMM.

PPC Services

The best way to understand what pay per click (PPC) is about and the services it offers is through an example: if you or your company requires advertising on the internet, you hire a campaign in an online medium or web platform through PPC mode, so that every time a user clicks on your ad, a predetermined amount of money is deducted from you; The price paid for each user who enters your website through this ad is called cost per click. 

The idea is to buy visits to the site that you want to promote instead of waiting for them to arrive organically and the aim is that new customers reach what you are offering, all in order to increase sales. Here what is most worthwhile is that it will only be paid when the ad is clicked. The cost will be zero if it was only displayed and did not get results. 

And does this PPC services bring benefits? Clear. We are talking about a type of direct marketing, in which you only pay for real, tangible results. 

In addition, these are other benefits: 

PPC Benefits

- Some platforms such as Google Ads you can place your products directly to users who are interested or looking for those same products. 

- PPC reveals information about the ad. The number of clicks that have been made or the impressions that it has obtained. 

- If the campaign is not working, changes can be made on the fly. 

- For companies that offer a product or service that is bought online, it is a good strategy online. The conversion from click to sales is simpler and more direct. 

- You have the possibility to divide and select the geographical areas where you want your ads to be published. 

- You choose the budget you want to spend per ad. 

To achieve effective campaigns, it is necessary to use the appropriate keywords. 

This will tell us if we are using the words indicated for said ad. To do this, there are tools that allow you to know what users are looking for on the Internet. 

Another important part before running the campaign is to organize the link that takes users to the page where they must do an action. For example buying products. 

That the landing page is optimized is important to generate sales. 

Top Platforms For Making PPC Ads 

There are search engines such as Google, Yahoo or Bing that have their own platform so that the advertiser can carry out their advertising through PPC campaigns. 

Facebook Ads is one of those examples of how social networks also carry out advertising campaigns with PPC. 

Google Ads 

It is the largest PPC platform. Google Ads targets the entire business scenario, we are also talking about the most used search engine worldwide. What Google does is select the advertisers that will appear in the results of each search based on an auction and an algorithm. It qualifies the ads according to their effectiveness and relevance in relation to the term (Keyword / keyword) that has been searched. 

Bing Ads 

Similar to the previous one, this platform shows the ads in the Bing and Yahoo search engines. There are other search engines like Baidu or Yandex that also have their own PPC platform. 

Facebook Ads 

All the ads that are inserted in this social network are paid for clicks. There are different types of ads on Facebook. 

PPC Advertising Conclusion

PPC marketing is a very useful direct response tool for getting sales and attracting new customers. The key is to generate relevant ads for the target customer segment and learn from mistakes, as well as optimize the website so that users can easily take action.

11 Tips For Improved Business Copywriting

Hunter S. Thompson created a fictitious style of Journalistic writing called “Gonzo”. Here's how Gonzo Style Copywriting can Rocket your Business. 

“Copywriting” is defined as “the art and science of strategically delivering words.” 

Copywriting is essential for online marketers to grasp and utilize and master, if they want to make lots of money online. 

I always like to think of myself as a blogger who blogged his way out of a dead-end job by writing for SEO and affiliate marketing.

What Has The Written Word Done For You? 

Hunter S. Thompson was a journalist, turned anarchic, drug-laced reporter who had a talent for adding fiction to his reports. 

This infamous writer followed many presidential campaigns and hated Nixon. He wrote with a cunning style that cut through any dry political jargon. Apparently, he was a great guy to party with as many Hollywood actors hung out at his house, like Johnny Depp, John Cusack, and Sean Penn. 

How Can Hunter’s Writing Style Influence Your Copywriting In Today’s Saturated Market? 

Like with anything else in our history, the written word has been regurgitated relentlessly since the beginning of speech, right after the grunts of a Caveman. 

It’s very hard to get noticed online. It usually takes an Entrepreneur thousands of articles or videos over years to get noticed and begin to be revered by other marketers. 

How Will You Cut Through The Noise With Your Copywriting? 

1. Be, Unique, Be Yourself 

I know it’s tempting to emulate other leaders in your niche, but you have to remain YOU at all costs. Yes, you can learn all you want from them, but then internalize that information and make it your own as it leaves your body. 

2. Write Unorthodox

Hemingway was the master at this, as he challenged how people read prose by creating very short lines of prose that got to the point. Less was more in this sense, a lot more. 

3. Be Controversial 

There’s nothing wrong with challenging the status quo as long as you can back it up with either with your genius, knowledge or pure gutsiness. 

4. Be Consistent 

If you’re going to have a strong voice, don’t change your tone a month later, stick to your writing guns and make it happen for the long-haul. People will begin to take notice of you the longer you do it. Essentially the more “out there” you are the longer it will take to get a following, but lo and behold there are freakier people out there that want your neon babies. Build your tribe and they will never let you down. 

5. Stay Fueled

In the 70’s and 80’s the source of fuel for many artists and writers was drugs and alcohol, but today people want health and spirituality. Find your source of healthier fuel like tea, meditation, fitness, and time outdoors.

6. Have Foresight 

It’s imperative to visualize the future and see what might emerge as a trend. Stay within your niche, but new technologies or even new ways of thinking will develop which will allow you to position yourself first as the authority. 

7. Focus Your Sales Copy On Action

Begin by getting crystal-clear on the action you want your prospect to take. If it's to buy, then keep that in mind as you write. Also, write in an "action" frame of mind. That means use action words: walk, run, reach, touch, grab, pull, put in your pocket. Here's another action secret. In your imagination, figure out how to move obstacles out of the way, so your prospect's clear path to action is unobstructed and easy to follow. And make it easy for your prospects to take the action you want them to take. 

8. Don't Go The Hard Sell 

I know that sounds contrary to common sense. But I promise you will make far more sales if you visualize your product as a SOLUTION to your prospect's most pressing problem… or picture your product as the way to make the prospect's fondest DREAM come true… or even describe your product as the answer to becoming the PERSON the prospect most wants to be. Examples: - Solution to problem: "Tired of copy that doesn't close? With our system, you'll be writing killer copy every time!" - Dream come true: "Here's how to create a Web site that makes money for you every single day!" - Become the person: "How would you like to become one of the High Earners on the Web?" 

9. Provide Proof Of Your Promises

Beginner copywriters need to face this fact, and experienced copywriters need to be reminded: No one is going to believe a single word you write. Until you provide proof, that is. Types of proof that work include simple facts that back up your promise; testimonials showing how your product actually did for someone what you say it can do for the prospect; reasons why your product can do what you say it can do; case studies showing results; and a summary of your own track record, showing you know what you're talking about. 

10. Elicit Emotion

Did you know that really good copy gets as many "thumbs down" as it gets "thumbs up?" It's true. Here's why: Really good copy spurs EMOTIONS in the people who read it. Some of those people - the ones who want what you have - will experience the emotions of desire and excitement. But at the same time, other people - those who DON'T want what you're offering - may find that your provocative copy stirs feelings of distrust, discomfort, even outrage! Don't worry about it! As long as your copy is legal and ethical, it doesn't matter whether everyone likes it or not. You don't need or want the approval of people who wouldn't buy from you anyway. Remember: If you're making sales, those sales are the only compliments you should be looking for. 

11. Tell It Like It Is 

Notice: I didn't say WRITE it like it is. I said TELL it like it is! What's the difference? It's simple. I'm telling you to write copy the same way you would talk about what you're selling when your intention and confidence is high, and you're excited! You can even record yourself making a live, spoken sales pitch; transcribe it; edit it; and use the transcript as some of your hottest sales copy. You see, great advertising sales copy is nothing more than a red-hot sales presentation in written form. The more your copy reads like you're having a live, high-energy conversation with your prospect, the better your chances will be of long-lasting sales success! Keep this in mind especially when writing multi-lingual content.

Create Compelling Copy Content Consistently

These are just some of the copywriting techniques you can use to cut through the social media humdrum and establish your unique brand. And never give up on creating compelling copywriting content!

Why Search Engine Marketing Is Key To Any Digital Marketing Strategy

First, What Is Search Engine Marketing? 

Search engine marketing (SEM) is a digital marketing strategy used to increase the visibility and brand recognition of a website in search engine results pages. 

This refers to both search engine optimisation (SEO) and paid search advertising (PPC). However, this mainly now refers to the paid search side of marketing. 

What Makes Search Engine Marketing Important? 

With several consumers searching for products and services online, search engine marketing has become a crucial strategy for increasing a company’s visibility and ability to convert. 

The majority of new visitors to a website find it by performing a keyword search on search engines. 

In search engine marketing, advertisers only pay for impressions that result in visitors, making it an effective way for a company to spend its marketing budget. As a bonus, each visitor incrementally improves the website’s rankings in organic search results. 

Since consumers enter search queries with the intent of finding information of a commercial nature, they are in an excellent state of mind to receive marketing messages and to be nurtured as prospective customers. 

Search engine marketing reaches consumers at precisely the right time: when they are open to new information. Unlike most of digital advertising, search engine marketing is non-intrusive and does not interrupt their tasks. 

Results are immediate with SEM. It is arguably the fastest way to drive traffic and increase conversions for your business. 

How Does SEM Work? 

Search engines use complicated algorithms to ensure the most relevant results are returned for each search, including location and other available information. 

In paid search advertising, sponsored ads show at the top of and on the side of search engine results pages to gain more visibility and prominence than the organic results. 

Imagine that you are a customer looking for a product or service online. You go to a search engine and type in your search terms (also known as keywords). 

In your search results page, you will come across various company ads whose keywords match the keywords in your search. 

These ads appear in visible locations on the page – along with the other search listings that match your keywords. The paid listings are highly relevant to your specific search, making it likely that you will click on them. 

Most Search Engine Marketing networks are self-serve tools. Once a marketer selects a system, he or she can get a campaign up within a short time. 

When setting up a campaign within an SEM network, the marketer is encouraged to: 

• Select a set of keywords related to their website or product; 
• Select a geographic location for the ad to be displayed within; 
• Create a text-based ad to show in the search results; 
• Put a keyword bid that is relevant to the keyword and based on competitors bids 

Text-only ads are easy to produce. Marketers enter a headline, text for the body of the ad, a call-to-action and a URL for the hyperlink. 

Search engine marketing is considered by many to be the most efficient way to spend marketing budget. 

The two primary search networks that SEM professionals target are Google AdWords and Bing Ads. 

Google AdWords is two networks: Google Search and Google Display Network. The first network consists exclusively of search- related websites owned by Google, while the second includes properties such as YouTube and Gmail. 

Bing Ads enables customers to buy ads on both Yahoo’s network of websites and Bing’s networks, also including the Microsoft network. 

While Google AdWords is a much more extensive network, the pricing is often quite considerably lower on Bing Ads. Marketers may be able to get a better rank for a competitive keyword phrase for less than they get on Google. Some report that the clickthrough rates (CTR) are higher as well. 

How Do I Take Advantage Of Search Engine Marketing? 

SEM not only helps to generate qualified traffic to your websites but can increase brand awareness and conversions rates. 

The higher your product or service ranks in search engines; the more likely consumers will visit your website and prefer you or even recommend your offering. 

For the best results, using a digital marketing agency will give you the best results, increasing your search rankings (ad rank) and helping you maximise ROI.

How To Increase Online Earnings With Google Ads & YouTube SEO

As technology continues to evolve, people from different industries are seeing newer and better ways to improve their lives, even their sources of income. For those who are taking risks in investing for a business, one of the things that they carefully think about are the strategies that should be done to boost their ventures. And since internet offers lots of things for everyone, nowadays these business-involved individuals use this to achieve their goals, hence, the rise of online marketing. Internet, especially Google, has almost every types of features that can work best for digital marketing purposes, and one of them is by using Google Ads. 

One of the pioneers in the pay per click (PPC) advertisements (the advertiser pays a set or bid-winning rate whenever someone clicks his advertisement), Google Ads surely guarantees it can take you closer to various potential clients who keeps on searching and in need of your product or service. 

It must be clear, however, that the success of this type of marketing method doesn't just happen overnight. Sure, it is quicker form of advertising than content marketing or technical SEO, but it still takes time for trial, error, and expertise. Like other marketing and promotional techniques, it takes time, discipline and focus. In addition, the success of the other Google Ads users does not mean it can happen to you as well. But, with proper research and understanding of its features and knowing how to maximize this and give you real money, there is always a great possibility that your business is one step closer to its goal of being one of the popular and in-demand around. 


How To Get Growing Your Profits With Google Ads 

1. Never stop searching and exploring for the best keywords suitable for your business. 

Most of digital marketers know the importance of the right keyword, and how it can uplift and gain potential sales for their venture. Unfortunately, most of these keywords are already been used and abused. It happens because despite that it is always used, those keywords have been used for how many times, they still bring profit to the businesses. After all, the ROI (return of the investment) is the sole reason why pay per click advertising methods like Google Ads exist. That is why looking for better and unique keywords that can also match the site has been part of many challenges in digital advertising. Google keyword traffic tool is the best solution for your keyword problems. Moreover, using this tool can help you spend less while attaining the appropriate keyword that your site needs. 

2. While exploring for the profitable keywords, beware of the negative keywords

Aside from searching for the best keywords that you find that will work best for your venture, do not neglect to look for words that can bring negativity to your business. Of course, who would want a business that slides down from its competitors and ends up spending more than what he is earning? This will only leave unimpressive remarks especially on your site. Keyword reseach apps can be a great tool in helping you identify keywords that you might think can help you boost your site but in reality, is not helpful and badly needs to “spit out”. 

3. Maximize the power of Google Optimize 

Another way of making the best profit out of using google Ads is to check and “test the waters” before launching it to the public. Just like in other strategies, it is important to have ensure that everything will turn out fine, in fact better than expected. One of the tools that can help you with that is the Google Optimize. With its outstanding features, this website testing platform can help you unleash the best potential sales in your Google Ads by: 

- Setting up multivariate tests without too much hassle by putting different headlines by changing the location depending on where the user is located, which is very essential since you do not have to create a new landing page for every location you will input. 

- Simplifying the website’s tests of variables through its visual editor that is easy to navigate and test, even in testing more variables all at once. 

4. When creating a landing page, be sure to always consider psychological dynamics and the importance of simplicity. 

One of the usual tricks that can be used to achieve this comes from the concept of the so-called deictic gaze. This means that people always tend to look at the direction where other individuals used to look and point as well. Putting arrows and easy-to-understand instructions are the best strategies for this. Another thing, creating your google Ads is not just for the “flowery” stuff. One of the main rules in this advertising type is that the simpler, the better. Unlike in the Search Optimization Engine (SEO) where long contents are the essential requirements, Google Ads need only short, specific yet straight-to-the- point call of action markers in order to generate better leads. Since this is a pay-per-click advertisement type, lesser and simpler words matter more. 

5. Bring out your Ad’s most promising words. 

Of course, you have to be critical in creating the content on the headline, sub headline, bulleted areas and call to action. Along with this, you have to wonder for the words and phrases that will surely turn your audience’s heads on. What are the keywords that you should use to help improve the frequent visitations in your site which will lead you to have your potential customers? For this, there are options to consider like using A/B tests and other multivariable tests like in Google Optimize. You can freely study various options and explore which of these tools can help you pinpoint keywords that can take your site to the highest possible conversions and click-through-rates. 

6. Exert efforts to expand reach and continue boosting your ad’s CTR and its over-all performance. 

Just because you are able to establish your Google Ads does not mean you have to stop working there. Unfortunately, this is just the start of a massive challenge especially if you want to get the most out of this advertisement method. Maintaining your site is not just about creating the best content possible in every advertisement. You also have to check how your ads is going, also, your competitor’s standings as well. Google Ads with 4 to 5-star reviews always dominate the search results, so it is vital to check your own reviews. There are tools like Seller review that will keep your CTR in its increased level and also your clicks and conversions on a weekly basis. 

Get Growing With Google Ads

Using Google Ads as a way to promote and extend your products and services to a wider audience, along with other advertisement strategies can be beneficial not only to the advertisers but also to every consumer that is in need of those particular product or service. With these mentioned ways to generate potential and better profit in this method, there are other ways in which we can reach the actual revenue we can have from advertising.

YouTube SEO

SEO For Youtube: How To Gain Leads From Youtube Videos 

Digital marketers make the most out of every opportunity through internet on how they can promote their ventures, building networks and connections, establishing relationships from other groups, and to help the, find potential customers to cater. One of the platforms that they frequently use is Youtube. From being the stepping stone to become “viral” seeing as another source of fame, personal venture (take Justin Bieber, for example... no seriously, take him!) and a channel to share advices and a source of releasing stress for others, Youtube has various offers for its users for whatever purpose they have. With its billions of users and its features, this social media platform got its reputation of being one of the best ways to disseminate messages, and for the digital marketing’s perspective, to promote and advertise their brands. 

Youtube is really one of the best platforms despite of its more efforts to provide more and better features especially for the business world. But for the meantime, learn to use and utilize its present structures in order to put your venture into the next and higher level of leads in that particular industry. In addition, there are other marketing strategies that you can utilize to get the best in your brand. So, how can every marketer can maximize the opportunities with Youtube and gain more leads for your business or brand: 

1. Optimize content

The content is the first thing to give attention to gain leads in Youtube. However, just like in others, first things are always the hardest, and if you are unsure what and how to start, follow these three rules to guide you: 

- Give reliable information to your viewers
- Provide answers especially to frequently asked questions (FAQ)
- Emphasize the call for actions. 

Another way in making the best content is to choose keywords that are applicable and related to your field and incorporate them to the video title and description. This can be a great help because it can make your video more visible since sites like Google and Bing can file your videos. 

2. Make the most out of Youtube cards

Youtube cards are the interactive cards present usually at the end part of Youtube videos that encourages to click other related videos. There are various reasons why it is good to use these aside from asking the watchers to click other videos. These cards can ask them to answer a particular poll, lead them to a landing page. You can also enjoy this feature to fully promote your video, and you can use for as many as five Youtube cards throughout the running time of the video. This way, you can instruct your watchers a call to action to a specific target that you are aiming for. 

3. Create some content cards. 

Like the Youtube cards, content cards appear as an icon, but they are usually found at the top right of the video. Once click, the card will drop down and unveil the related video which can be seen on the same channel. 

4. You can use end screens to promote landing pages. 

End screens work just like the early mentioned Youtube and content cards. However, it has a wider dynamic because these just not encourage the watchers something that’s a call to action, but it also provide guidance to an important landing page, action to subscribe for your channel, or any kinds of usual promotions. In addition, you can also put some verbal cues like “hit like and subscribe” for a clearer instruction to your audience. 

5. Organize your content into playlists

If you already have more than one content video, organizing it to become a single playlist is another good strategy to get more leads. There is “add to playlist” option in every video once it was uploaded. Doing this makes searching related contents easier to do. 

6. Encourage comments and respond to them all

Another good thing about Youtube videos is that it offers interaction between the video uploader and his audience by the comments section located at the bottom of the video. Take note, however, that placing and asking for your audience’s comments should not be happen anytime you feel like doing it. There is always an appropriate time and manner in engaging yourself from these comments and responses. Timeliness reflects how active and dedicated you are on what you are doing and promoting. Moreover, it creates an impression that you are that genuine in responding and offering assistance to them, if needed. 

7. Work with other industry influencers and Youtubers

Influencers are those individuals with an impressive engagement rate in advocating their respective brands or ventures. Use the opportunity to connect and make partners with these brand advocates and niche promoters. Doing this can surely be a great step in additional reach point to your brand. 

8. Share your videos to more and different channels. 

Most of the time, video uploaders forget or even neglect to repost their posted videos to other channels. To prevent this to happen, share your video content across all your other channels as soon as it gets posted. This will help you to attain the maximum reach of every video you upload. Other ways to reach a wider channel is by encouraging the audience to share your video, tag brands or other businesses that is related to your brand and use marketing automation which will aid you to keep your calendar always in order. 

9. Create or promote advertisements. 

Nowadays, various agencies and brand are always on the look for creative and innovating ways to promote and advertise without being dominative. Creation and even promotion advertisements will somehow make your video visible which can give your content more possibilities to gain more leads. 

10. Take note of the proper timing in posting your content videos too. 

Just like in posting comments, timing is also an essential factor in uploading your videos. It depends on your time and even location when posting, also there are set of general guidelines that should be adhered especially in posting your Youtube videos. With research and understanding how it works, Youtube guarantees that it can cater every business, from tutorial, full advertisements and even webinar. The possibilities seem to become endless with Youtube, but there are marketers who had little generated sales and leads and one of its reasons is the inability to study about which makes them commit mistakes that they should avoid beforehand.

Earn Exponentially With Google Ads And YouTube

There are countless ways to increase your online earnings these days. Either optimizing your Google Ads or enhancing your YouTube SEO (and possibly combining the two tactics) are some of the most promising digital marketing methods of adding extra income to your business' bottom line.