It is absolutely essential for all small businesses to have a strong and dynamic web presence. In today's increasingly competitive digital age, the first thing somebody is going to do before checking out your business is to Google it and visit your website. If you don't have a website at all, you will look less professional and you will end up leaving a lot of money on the table. If you do have a website and it is outdated or unresponsive on certain devices, then it can severely damage your brand. Imagine having a marketing or technology company with a website that looks like it is from the dot-com bubble burst era. You would lose nearly all credibility immediately and your small business may not survive.
So now that we have established how imperative it is to have a strong website, it's time to build your site! With experienced website designers and managers, you can be assured that your website will provide a great first impression for your company. Here are some of the key points to keep in mind when developing your successful business website:
Fully Responsive & Optimized For Mobile
More than half of all searches and website traffic now take place on mobile devices over desktop computers. This staggering statistic became a reality over the past couple years and it has had a major impact on the web developer world. All websites need to be fully responsive for all smartphones, tablets, desktops and browsers or you'll end up losing customers. Fully responsive blogs and websites are key because then you really only have to edit a single website for it to take effect on both desktop and mobile.
Search Engine Optimization
You can have the greatest website in the world, but it won't matter if nobody can find it. Aside from advertising options like social media marketing and email marketing, that's where search engine optimization (SEO) really comes into play. The growing number of blogger outreach services and SEO agencies is proof of the importance of search engine optimization for Google and other major search engines.
You need to make sure that your website is designed with optimal Google search results in mind to generate substantial organic traffic. That means your site needs optimized keywords, text, images, videos, links, and user experience among countless other factors. There are hundreds of Google ranking factors so you need to try and be as compliant as possible. Paid traffic can be very expensive, so you want to ensure that your site can provide you with free traffic for years to come.
Social Media Marketing
Social selling goes along with website development, blogging, and search engine optimization. The larger your social following and the more brand awareness you can generate on social media, the better your business will do. You can grow a free Twitter follower audience, build up your Instagram followers, increase your Facebook page likes and boost your YouTube subscribers to expand your social reach.
Easy To Update
A small business website can become a detriment if it takes a lot of time, money, or expertise to make updates. You need to be able to make edits or improvements in a matter of minutes or hours, not days or weeks. This applies to product sales, specials, holiday hours, blog posts, inventory or schedules just to name a few potential variables.
Just imagine if you found a major typo on your website (a decimal point in the wrong place for example) or the wrong product listing and it ended up costing you thousands of dollars because you couldn't change it in time. Or maybe you worked for hours on a compelling blog post that you know will help thousands of readers (including marketing influencers) and convert hundreds of visitors into leads or customers. Your website needs to be able to make agile updates.
Hosting Security
It is very important to have a secure host for your website to prevent it from getting hacked, and to back up all of your information if needed. You don't want to leave your website in the hands of just any host after putting in all of that time, effort, and money.
Cyber-security and data protection are now a top priority after all of the highly publicized hacks at top corporations. You should also consider a high-quality internet service provider that provides additional speed and security.
Building a business website and strengthening your online presence is a major factor in success these days. Don't try and do it yourself or just hire the cheapest option, you get what you pay for! If you want your website done right for an affordable price, make sure to take a look at our additional blog posts and web design resources!
I hope you enjoyed this article about the many business benefits of having a wide-reaching web presence.
Interested in reading more articles about digital marketing?
Read My Blog Posts:
- How To Amp Up Digital Marketing With Lead Magnets
- Why Your Business Website Pages Need Purpose
- The Best Network Marketing Companies
More Marketing Masterminds Media Below
It can be very exciting to imagine that your account will have hundreds of thousands of followers after some time when you are just starting out your journey on Instagram. But in reality, the first ten thousand followers are harder to get because no one knows who you are and what you are offering. All you need to prove yourself as a successful Instagram, brand, and influencer. But that doesn’t mean you can’t get a number of followers fast. If you follow this guide on how to get more Instagram followers, you could hit hundreds of followers in no time from instaboostgram. So, let’s dive in how to get more Instagram followers fast.
10 Tips To Get Instagram Followers Fast
1. If you are a beginner, join Instagram engagement group. You can get the list of targeted users when you stick to your industry. If you are a travel blogger, photographer or fashion designer, you can get a number of followers who have shared interests.
2. Post different type of content on your account. Also, consider reposting other user content. It is a good strategy to get more likes and comments. But keep in mind to mention the name of the original poster.
3. If you are looking for growing your following count fast then reach out some bloggers and ask them to share your post in their blog post. Even you can contact websites like Buzzfeed or Huffington Post to get promoted your account in their articles. When your account will feature on the website with a massive audience, you can get thousands of new followers overnight.
4. If you are a brand or brick and mortar store, ask your followers to share their photos. Ask them to send you their photos with your product and share them on your page. It is the best way to improve visibility, boost engagement and brand exposure and get a number of new followers when you buy instagram likes.
5. People don’t like to see the same type of content over and over again. You can drop your followers if you will not change your strategy. Make your own style and theme, give a great experience to your followers by posting unique and creative content. Try out all content format of Instagram.
6. On Instagram, hashtags play an important role to increase your post reach. But it depends on the type of the hashtags, proper and most relevant hashtags make your content more discoverable. Choose the right hashtags that reflect the theme of your brand and define your post. Don’t use the most popular hashtags because it will lessen the chances to take your post at the top position in the explore section.
7. Follow those people who like competing pages. Find out some big account that is related to your niche and follows their followers. They will visit your profile and follow your account as well.
8. Use high-quality images because people don’t like photos that are not visually appealing and blurry.
9. Use the location tags with each photo. Thereby, people can see your other posts when they open the location page.
10. Schedule your posts ahead of time for more organization, consistency and day-parting benefits. A top Instagram bot can help you with these schedule posts.
Increase Instagram
Instagram is getting more competitive every day and organic reach is dropping significantly. By utilizing the tactics above, your business can continue to excel at Instagram marketing and boost your business brand reputation.
I hope you enjoyed this article about how to get fast and real Instagram followers for your company's IG business account.
Interested in reading more articles about social selling?
Read My Blog Posts:
- The Present And Future Of Social Media Marketing
- Facebook Marketing Mistakes To Minimize
More Marketing Masterminds Media Below
Every successful business is usually juggling between finding new leads and retaining the old one. With busy schedules and work overloads, sometimes the retention bit might take a back seat. Such is the case with the real estate sector as well. Most real estate agents are always on the run to meet more clients and interact with them. However, customer relationship management is a very important chunk today. But especially so with the real estate industry. CRM for real estate fetches more sales than contacting new leads.
Having said that, customers these days are spoiled when it comes to choices. They like things to be up to date and good looking, and fairly so. They are always on the lookout for websites or apps that are user-friendly and look good while giving them the best deals possible. How do some of these real estate companies do better than the others? In most likelihood, the better-performing companies have a real estate CRM system which allows them to maintain a good relationship with their clients.
In a business like real estate, a sale is not always immediate. This implies that your main target audience is a repeat visitor. In order to attract them and compel them to make a sale, you need a CRM software that can do half the job for you. CRM for real estate has many new requirements and features these days. Here are 10 things to consider before choosing the best one of your company.
Top Tips To Remember
1. Does It Reduce Workload
A simple litmus test is to find out if your chosen CRM software reduces workload and effectively. It is important for this software to cater to your needs. CRM software is not a one size fits all kind of solution that is available in the market. It requires the companies to list down what they expect from it and then finding the one closest to their needs. Once this exercise is performed, the workload must be lower with this new software.
This reduced workout leaves realtors with some much needed time off from their busy schedules. Visit this website to learn more about how to enjoy your newly available vacation!
2. Excellent Lead Management
Good software will allow agents to contact hundreds of leads at one go or simply shortlist the warm leads. It will give them a concise view of the best opportunities and the previous communication logs to ensure that these agents are not being too pushy.
For additional lead management, you should hire a top digital marketing agency. Click here to learn more about professional services offered by Ignite Digital, along with some additional insight into real estate and construction.
3. Mobility
Everybody is moving to mobile these days. From making business decisions to family decisions, it is all done on mobile. Over 90% of website visitors are from mobile devices. This only means one thing - mobile compatibility. Your CRM tool must be responsive on mobile devices such that it still looks neat and clean when view on phone and allows for the features to be used easily too.
4. Reminders And Tasks
An efficient system will provide the company and agents with a seamless procedure that allows them to set tasks for a future date and reminders that can be customised. Some tools allow reminders to be connected to mobile devices to ensure they are not missed. Sometimes realtors and real estate agents just need to remember the basics like managing utilities such as air conditioning, heat and electricity. These things are essential before and in between house showings or open houses.
5. Do A Trial
Before finalising your choice on the real estate customer relationship management software, run a free trial to understand how the software works for you. A minimum one week trial is important to realise the advantages and disadvantages of the software and to identify the tweaks required if any. Many of these types of customer relationship management software have custom features that are available at a cost. Weigh your options to see if the expenditure is worth the product at hand.
6. Compare
It is crucial to compare features, prices and adaptability before making a purchase. Go on different websites and compare the prices of the same software and different ones. The idea is the get the one which is best in features at the best price there is. In order to get the software with all the features, real estate agents need to first make a list of your required features.
7. Automation
Test automation and ask for it too, automation is the way ahead. With companies aiming to contact so many leads, sending out countless emails is a hassle and a waste of resources. If your reminder emails and regular communication can be automated and set up, then all you need to do look keenly into the cases that might convert and handpick them.
8. Get Insights
Your CRM software has a bigger role than you think. Check if the software offers effective insights that could improve business intelligence such as the number of visits, number of clicks, number of leads that are repeat visitors and so on. This information is gold in order to convert leads into sales.
9. Integrate With Other Tools
No one single tool can do all the tasks you desire. This is why integration with other apps and features is a plus to have. If your CRM can integrate with your other office management tools then half your job is done in terms of seamless intermingling of data and processes. Some CRM programs can even integrate with mortgage lending software.
10. Cloud-Based Software
A cloud-based CRM software is a good way to go about this choice as this will ensure that you access your system and database from anywhere as information is collected and saved real time.
Real Estate CRM Software Will Help You Crush It
Real estate is an extremely competitive industry. Realtors and real estate investors will find that investing in a CRM system will help to save them more time and make them more money.
With more time and money available, real estate brokers and investors can focus their attention on selling more houses and new construction opportunities. Click here to learn more about functional and aesthetic construction considerations for new property development.
I hope you enjoyed this article about top advice for real estate customer relationships management system software.
Interested in reading more articles about CRM and top tech?
Read My Blog Posts:
- Internet Marketing Masterminds: Leverage Lead Magnets
- The Wireless Meeting Technology You Need To Invest In
More Marketing Masterminds Media Below
It's not easy starting or marketing a new or small business on a budget. That applies to moving companies as well. You want to make sure that your top-notch professional service isn't confused with or lumped together with random guys off of Craig's List or some discount moving company. You want to build a strong brand like Las Vegas moving companies near me. Luckily there are plenty of great options to market your moving company. Here are some of the best options:
Vehicle Wraps And Signs
A relatively affordable and effective traditional advertising method for moving companies includes wraps, paint jobs, and signs for all company vehicles. This includes moving trucks, pickup trucks, vans, smaller vehicles used by sales professionals or managers. The amount of exposure it can generate shouldn't be ignored, as it basically turns company vehicles into mobile advertising real estate. It also lends credibility to the business.
Automotive Assistance
Your moving company will also need some serious automotive assistance in the form of a top mechanic, a moving truck / van dealer, and a towing service like Car recovery London.
Branded Workwear
What is another great low-cost way to advertise your mover business? Branded workwear like polo shirts, t-shirts, pants, hats, belts and much more are always a smart choice. Branded workwear not only makes your movers and company look more professional and trusted to existing customers, it can also help to generate some brand awareness for prospective customers in the area. Your moving employees will advertise your business at all times with branded workwear including at the places they eat at during their lunch breaks or places they run errands to before or after work hours.
Website
It's not easy for customers to stay sane while moving so click on this website to learn about other customer concerns while moving offices or home offices. It will also give you insights into why it is so important to have an easy to find and simple to use a professional business website for your moving company.
Google Maps / Google My Business
Creating, optimizing and claiming your moving business on Google Maps via Google My Business is essential to any small business' success. If your listing isn't created yet, make sure to submit all of the important information to Google My Business including website, phone number, description, hours open, services offered, address and pictures. Respond to any questions or reviews that are generated from your new listing. This helps your business look more legitimate and also improves local SEO.
Search Engine Optimization
Speaking of SEO, having your moving company ranking higher in search engines (especially Google) will help to drive valuable organic traffic to your website. This organic traffic will bring you leads and customers that could be worth hundreds, thousands or tens of thousands of dollars.
Adding keywords and informative blog posts to your website will help to get your site ranked higher in searches. You could also invest in a blogger outreach agency to help boost your business backlinks and website traffic.
Pay-Per-Click Advertising
Along with search engine optimization strategies, there is also Pay-Per-Click (PPC) advertising (also known as SEM). These ads, usually through Google AdWords, can be a bit expensive but they can really pay off. It helps to get your mover business name out there with plenty of impressions, and it might only cost you a couple bucks per click for potential new customers. That means that you might spend $20 on AdWords to secure a $1,000+ moving contract!
Social Media Marketing
Social media marketing is a free (without ads) or inexpensive (with ads) way to build your moving company's brand. Build up an engaged audience on Facebook, Twitter, Instagram, YouTube, Pinterest, LinkedIn and Snapchat to generate more brand awareness and website traffic.
Email Marketing
Email marketing isn't very glamorous but it's been one of the most effective and consistent forms of marketing over the last two decades. Build up your email lists through your blog and website contact form and send out informative or conversion increasing emails on a weekly, monthly, or quarterly basis.
Radio And Television Ads
While usually more expensive and riskier than online marketing, radio and traditional television advertising can still be effective. Finding good deals on radio stations or local TV networks is crucial so you don't get overcharged or wind up with a bill and nothing really to show for it. It will help a great deal to have a catchy jingle for your mover business as well.
Print Advertising
Print advertising isn't usually the best marketing method, but it can be effective in some cases. Print ads in local newspapers and magazines should be pretty inexpensive and could help get you some older or less tech-savvy customers. Cheap billboards might also be a good option as well.
Referral Program
A basic referral program is a cornerstone of all great businesses. You can provide a 10% referral bonus or discount to moving customers, associates, or even movers on staff when they successfully generate a new paying customer. Your margins might fall a little bit but your sales volume and overall profits will skyrocket when done correctly.
Networking Events
While it might be a little less common in the moving business, professional networking events are always a great place to promote your business and make deals. Even if you don't generate any sales directly, sometimes you can create an advantageous barter system or referral arrangement with other local professionals or organizations.
Personalized Services
Moving is a very stressful time for your customers and it even rivals other stressful events like getting married. But imagine if both of those events are falling on the same month? Click here to learn about some of the destination wedding locations that your clients may be exploring. When your company can personalized service to customers with unique circumstances, it can end up generating excellent reviews and referrals.
Moving On Up
There are plenty of great ways to market your moving business without breaking the bank. The last thing you want your company to be is forgettable so it's time for you to start building a better brand and advertise your biz today!
I hope you enjoyed this article about how to market your new moving company and build your mover business brand.
Interested in reading more articles about business marketing?
Read My Blog Posts:
- Boost Brand Awareness With Digital Signage
- Simple Strategies To Improve Customer Acquisition Rates
More Marketing Masterminds Media Below
Have you ever sat staring daggers at the clock at the end of the day and wondering where the day went? Ever felt dejected and apprehensive because you didn’t finish your tasks, meaning you now have to work overtime to catch up? Don't be hard on yourself if you have as this is extremely common, most people do not think to manage their time and then struggle to keep up due to the lack of order. There are two ways in which you can get results; either work longer or work smarter. We always try to go with the second option.
This is a list of ways to help with productivity in the workplace and will help you know where to start. Try incorporating these character traits and tips to increase your output and help you work smarter!
One Step At A Time
Try not to multitask; it is a good idea to focus on one thing at a time. You will be surprised to find that you actually complete it faster with the absence of distractions.
Take It Easy
It is easy to assume that working longer hours leads to getting more done, but the truth is we never work well when we are burned out. Studies have shown that taking a break every now and then helps increase concentration as well as keeps your mood elevated. Get a breath of fresh air or grab a cup of coffee to give yourself a quick rest.
Set Out Tasks
If you write the entirety of your goal on your to-do list, it can be stressful as you only see the entirety of the workload, rather than the small manageable tasks that make up the project. If you break up your goals into the various tasks, you increase your feeling of control as you tick off each aspect and methodically complete your goal.
Follow The "Two-Minute Rule."
Following this rule will allow you to make the most of small pockets of time you have in your schedule. The idea behind the rule is that if you find a task in your to-do list that you know can be completed in two minutes or less, you do it immediately. Completing this task immediately takes less time as you do not have to get back to it later on when you could be doing something else.
Is Human Contact Absolutely Necessary?
Meetings are definitely one of the most time-consuming activities within a workday, despite knowing this we continue to arrange them and subsequently complain about them. The truth is, the majority of these are unnecessary and the aspects mentioned within them can be tackled remotely, over the phone, email or Skype. It is worth asking yourself before arranging your next meeting if human interaction is absolutely necessary.
We hope that these few pointers can help you get started on your journey toward smarter working. There is no such thing as a perfect day, not every day will be 100% productive, and that’s okay. Don’t beat yourself up over it, as long as you have a plan and utilize these tips in your own way, you will at least see an improvement in your work output. Remember to work smarter and not longer.
Downtime Bonus After Work
After a long and hard day at the office, you are definitely deserving of some downtime. If you’re looking to escape reality for a little while and claim your bonus after a productive day, switch on your computer for a reason other than to work and enjoy some downtime surfing the net.
I hope you enjoyed this article about how to increase your productivity in the workplace and improve office efficiency.
Interested in reading more articles about improving workspace productivity?
Read My Blog Posts:
- Why Getting More Sleep Can Improve Work Productivity
- How To Improve Work Productivity With Incentivization
More Marketing Masterminds Media Below
Long gone are the days when business meeting rooms had to be bland and boring. Meeting rooms and boardrooms have indeed evolved over the years and decades. They’re colorful, creative, include artwork, and above all are much more technologically advanced. Businesses have broken up with bland and expect more than just the basics.
The purpose of a meeting room is not only to make people sit and talk. It is to present an idea and to create a solid plan, like successful businessman Alex Shivraj. When you invite someone for a meeting, you either want to buy or sell a product or service or pitch an idea.
In most cases, you have high hopes from the business meeting as your career or success is on the line. They can help leave a solid impression on the other party.
Here are some top tips on how you can make your meeting rooms stand out and step up.
Take Care Of The Environment
When we talk about the environment, we mean everything from the lighting in the room to room temperature to furniture.
The meeting room should look like a meeting room and not like any other room. Your typical meeting room has a large table in the middle with chairs for attendees to sit. In advanced meeting rooms, you may also see a sound system with microphones for presenters and attendees to give their two cents.
You may also see a whiteboard at the front for the presenter to make use of during the presentation. It’s used to illustrate concepts and explain procedures. However, the use of a whiteboard is cumbersome and can also delay work.
These days, most companies use computers as everything is stored on the web. You can make a presentation on PowerPoint on any other software and display it directly on the board – removing the need to do any manual work.
It helps save time and money and also leaves a very positive impact on the audience. However, the use of such technology also comes with drawbacks. Imagine tons of wires lying around haphazardly. It looks unsightly. Plus, there’s also the risk of things going haywire due to one or more wires not working.
This is why experts suggest to go wireless and try Airtame. Thanks to such technology, it is possible to stream data (videos, audios, documents, photos, etc.) without any wires.
Here are some benefits of wireless technology:
Wireless technology:
• Improves collaboration and mobility
• Allows associates and staff to share presentations quickly
• Improves customer service and business processes
• Improves the transfer of data, ideas, and information
• Makes it easier for your partners and customers services access
What Is Airtame?
Airtame is a small HDMI adapter that lets you display HD quality video presentations on any connected screen from any wireless device including a smartphone. It even comes with an HDMI extender if it is too big for your screen space.
This fully business-optimized streaming device works with almost every operating system including Windows Mac OS, iOS, Linux and Chromebook. It is very easy to use and works as a plug-and-play device.
It requires a little configuration but that’s not a daunting task thanks to the system being very easy to use. Plus, the customer success team is always available to answer all your questions and help you get started, or troubleshoot your connection. In fact, you can even request a free demo call to be shown exactly how Airtame works and how it can benefit your business.
Improve Office Appearances And Functionality
Once you configure it, Airtame is virtually maintenance free. You can stream and share your presentations wireless to a screen. When you are not presenting, Airtame allows you to use the screens to display custom digital signage. This can be set with Airtame’s custom Homescreen apps such as Trello, Unsplash, World Clock, and Google Slides just to name a few.
Most importantly, for the pursuit of perfectly designed rooms, Airtame is a committed cable-free solution. We have all been privy to stepping into a messy and uninspiringly presented meeting room. Airtame matches functionality with a progressive design approach to make your workspace and thus meetings are much less cluttered and more productive.
Break Up With Bad Business Meetings
Business meetings don't have to be the same boring and unproductive events that they used to be. Keep these suggestions in mind and make your meetings more impactful for all attending parties.
Reinvest Extra Earnings And Savings
With all the extra money you will be making and saving with Airtame, you or your company can start to invest in new revenue streams, equipment, other startups or even real estate. It is definitely worth learning more about real estate investing and bond options for building new properties to maximize your ROI. Make sure to click more articles on our blog to learn more about how to take that first step towards new revenue generation opportunities.
I hope you enjoyed this article about how to break up with bad business meetings with awesome Airtame technology today.
Interested in reading more articles about building business brands?
Read More Blog Posts:
- Boost Brand Building With Digital Signs
- Great Gifts For Employees And Coworkers
More Marketing Mastermind Media Below
