Best Ways To Market And Grow Your Wedding Business

how to market wedding business grow wedding planner company

Weddings turned out to be a $51 dollar billion industry in 2021, and that figure is expected to balloon by 25% in the next 5 years. Those staggering figures make it pretty clear there’s a ton of potential to make a tidy profit while running your own wedding business.  But what if you’re not?  If you’re struggling to make ends meet and not making the kind of money you want from your wedding services, it’s time to get serious about growing your business.  Fortunately, here are a few tips on how to market and grow your business so you can avoid the business wedding bell blues. 

Promoting Your Wedding Business 

The best way to grow any business is through promoting it.  This is done in many ways.  For instance, there are many different types of marketing you can utilize to promote your wedding services.  From email to social media, marketing is essential for your business’s success.  You can also try different forms of advertising such as social media ads or print ads in wedding magazines.  Read further about unique ways to promote your wedding services both online and offline. 

Improve Your Online Presence 

Just about anybody with a business or service has a website to promote their offerings, and it’s no different for wedding service providers.  The key difference between a zero versus a hero website is more about quality than a fancy design. While your website needs to look appealing, it’s more important that your site is easy to use, functions properly, and provides visitors with useful, quality content. 

Add frequent, consistently high-caliber blog posts about different aspects of weddings that will pique the interest of your potential clients. For example, research and discover wedding venues that are unique and appealing. Then, write about how these could be the perfect setting for a smashing wedding.  The point here is to keep your audience intrigued, compelled, and engaged so they eventually hire you for their big day. 

Referrals And Reviews 

In the world of digital marketing, good old-fashioned word-of-mouth still trumps.  Getting five-star reviews and glowing referrals is the number one booster for your wedding service.  Therefore, make it as effortless as possible for your customers to sing your praises.  Consider getting a review plugin to add reviews to your website so satisfied clients can share their feedback about your services. 

Referrals are also an excellent source of word-of-mouth marketing.  Have referral cards printed and give them to all of your happy clients. Include a discount for your customer’s next service, or give the discount to whoever the client gives the referral. So if your client gives your referral card to their sister, she can get your discount. 

Get Involved In The Community 

One of the most effective and personalized ways to grow and market a wedding business is to make yourself known in the community.  You can do this by offering unique classes in your area that revolve around your specialty.  For instance, you could offer a floral arranging class and provide a discount for wedding flower services to everyone who attends your class. 

Another local resource for marketing is rubbing elbows with your competitors.  Now, that might sound counterintuitive, but in some cases, it works.  If you don’t know them already, research different wedding services in your area.  Then, contact them with a proposal to promote you and their services in tandem. 

To explain, most wedding services specialize in a certain area. For example, you may specialize in wedding photography, whereas your business neighbor down the road may specialize in wedding cakes.  In this scenario, you can agree to promote their wedding cakes while they promote your photography services. It’s kind of like promotion-swapping.  Talk to other wedding service providers in your area, and see what kind of beneficial deals, customer discounts, and promotions can be negotiated for mutual benefits. 

The Last Word On Growing Your Wedding Business 

While it’s true that running and growing any business is hard work, there are many opportunities in the wedding industry that put you at an advantage.  From grass-roots marketing to email campaigns, local promotions, or referrals, there are loads of ways to improve your business.  What’s important to remember is keeping your service consistently awesome, because that’s the top-notch way to retain and gain customers and keep growing your successful wedding business.

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