6 Ways To Make Your Business Marketable To New Hires

ways make business more marketable to new hires improve company image employee recruiting

All organizations have one thing in common: they are all looking for talented individuals. People may assume that high remuneration alone retains top talents, but that isn't necessarily true. So, what do people consider when looking for a job? As the unemployment rate in the US reduces drastically, it is getting harder for businesses to hire and retain top talents. Apart from flexible hours and higher pay, there are other factors you need to consider to attract new hires. This article will look at approaches that businesses can take to attract and retain the best talent possible. Here are the ways: 

1. Define Company Culture 

Your company culture plays a significant role when hiring new employees. Businesses should establish a business culture so that they attract potential employees who fit in their companies. That means that the management team should model the talk. Leaders should model values, empathy, and transparency to challenge other employees to do their best. 

Businesses can use employee surveys to gauge the level of their company culture. Employees' feedback is the only sure way to tell whether company culture is half-baked or meets the expected standards. When you know what makes your organization unique, you will entice new hires by sharing appealing aspects of your culture in the interview process. By sharing these elements of your corporate culture, you can create a competitive edge in the crowded job market as you fill your vacant positions. 

2. Define Your Benefits 

Potential employees want more than just good pay. They want better benefits than what they have at their current job, including retirement savings plans, health insurance, disability insurance, and paid time off. There are perks you might not be able to offer as a small company, but many are within reach of most small business budgets. Ensure you provide all these crucial benefits and other special perks that will give you a competitive edge. 

3. Appreciate Your Employees 

Workers are the most critical asset in your company. No matter how much you invest in your business, it won't succeed if employees are not giving their best. Therefore, it is paramount to show appreciation for employees and their contributions. Taking time to appreciate your employees shows that you value their efforts and creates a friendly work environment that potential workers will envy. 

Offering rewards to employees at the end of the year to appreciate their performance can boost morale and enhance workplace culture. You don't have to offer extravagant gifts; even shopping vouchers, flight tickets, and coffee shop gift cards go a long way in motivating employees to work harder. 

4. Create Opportunities For Employees To Give Back 

The current employees are not just working for a salary. They also want to derive a sense of gratification by giving back to the community. Businesses can set aside days of vacation where workers get an opportunity to work in a charity. Let your employees choose philanthropic causes that are close to their hearts. Some may prefer to build hospitals or schools in Haiti, while some may be inclined to teach in an orphanage. 

5. Monitor Your Online Reputation 

Potential candidates have access to information about your organization on the internet. That means that they mainly send their application to companies with a positive rating. Therefore, it's prudent to ensure that your ratings don't hurt your company's reputation. On sites where former employees can tell their experiences with your organization, it is advisable to defend your employer brand by telling your side of the story. Although it's daunting to avoid criticism, you can positively impact your brand by demonstrating honesty and willingness to listen. Prioritize keeping an eye on all social media platforms to know how your brand is doing online. 

6. Offer Referral Incentives 

Advertising openings on social media, job boards, and your company website are not enough to get employees involved in the hiring process. Initiating a referral incentive program is a clever way to motivate employees to refer stellar candidates. Incentives are mutually beneficial; your company will get the best talent possible, and your employees will earn rewards.

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